Serenity Recruitment Group
Senior Marketing Manager - Ultra Luxury
Serenity Recruitment Group, Miami, Florida, us, 33222
Serenity Recruitment Group is a rapidly growing luxury real estate and hospitality group in Miami.
We are seeking a
Senior Marketing Manager
to support the development, execution, and refinement of brand, content, and marketing initiatives across multiple high-end properties and lifestyle ventures.
The role sits at the heart of a fast-moving, founder-led environment and requires exceptional aesthetic taste, strong creative instincts, and hands‑on execution across digital, social, and experiential marketing.
You will work closely with the Director of Branding & Marketing to bring the brand vision to life across all touchpoints—ensuring consistency, sophistication, and a clear quiet‑luxury identity.
Key Responsibilities Brand Execution & Creative Support
Support the development and rollout of brand identity systems across properties, digital channels, and marketing assets.
Translate high‑level brand direction into polished, on‑brand creative outputs.
Maintain and enforce brand guidelines, ensuring consistency across internal and external channels.
Content Creation & Storytelling
Assist in planning, producing, and coordinating high‑quality content—photo, video, social, digital—that reflects the brand’s luxury tone.
Work with photographers, videographers, and agencies to create refined visual storytelling.
Draft copy for campaigns, social media, newsletters, and brand narratives.
Social Media Management
Manage day‑to‑day execution of social media calendars for corporate, hospitality, wellness, and lifestyle brands in the portfolio.
Support growth strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
Monitor analytics and provide insights to optimize performance and elevate brand engagement.
Campaign Execution & Coordination
Assist in coordinating marketing campaigns, brand launches, property openings, and luxury activations.
Collaborate with internal teams (development, operations, hospitality) to ensure flawless execution.
Manage timelines, asset delivery, and campaign checklists to keep projects on track.
Work with creative, PR, and digital agencies—ensuring alignment, quality control, and timely delivery.
Source and manage vendors for creative production, experiential activations, and branded materials.
PR, Partnerships, & Events Support
Support PR initiatives, press coordination, and brand storytelling with external partners.
Assist with influencer collaborations and luxury lifestyle partnerships.
Contribute to the planning and execution of events, activations, and hospitality experiences.
What We’re Looking For
3–6 years
experience in ULTRA luxury hospitality, lifestyle, real estate, or high‑end consumer brands.
Strong foundation in
brand marketing , content creation, and social strategy.
Exceptional eye for
visual aesthetics , design, and luxury storytelling.
Experience producing or coordinating
photo/video shoots
and managing external creatives.
Ability to manage multiple projects while maintaining a refined, consistent brand look.
Strong written communication skills and comfort crafting on‑brand messaging.
Highly organized, proactive, detail‑oriented, and comfortable in a fast‑paced founder‑led environment.
Experience with quiet‑luxury brands (Aman, Rosewood, EDITION, Faena, Loro Piana, etc.) is a major plus.
Agency experience or working cross‑functionally with creative teams preferred.
Full‑time, on‑site in Miami
Competitive salary + bonus
Growth path into Brand Manager or Marketing Director for top performers
Who Thrives Here
Highly creative but also organized and execution‑focused.
Passionate about luxury, design, and elevated hospitality.
Strong at taking direction but confident enough to contribute ideas.
Comfortable working closely with executive leadership.
Obsessed with high‑quality brand storytelling and aesthetics.
Base pay range: $120,000 – $140,000 per year.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Management
Industries: Marketing Services
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We are seeking a
Senior Marketing Manager
to support the development, execution, and refinement of brand, content, and marketing initiatives across multiple high-end properties and lifestyle ventures.
The role sits at the heart of a fast-moving, founder-led environment and requires exceptional aesthetic taste, strong creative instincts, and hands‑on execution across digital, social, and experiential marketing.
You will work closely with the Director of Branding & Marketing to bring the brand vision to life across all touchpoints—ensuring consistency, sophistication, and a clear quiet‑luxury identity.
Key Responsibilities Brand Execution & Creative Support
Support the development and rollout of brand identity systems across properties, digital channels, and marketing assets.
Translate high‑level brand direction into polished, on‑brand creative outputs.
Maintain and enforce brand guidelines, ensuring consistency across internal and external channels.
Content Creation & Storytelling
Assist in planning, producing, and coordinating high‑quality content—photo, video, social, digital—that reflects the brand’s luxury tone.
Work with photographers, videographers, and agencies to create refined visual storytelling.
Draft copy for campaigns, social media, newsletters, and brand narratives.
Social Media Management
Manage day‑to‑day execution of social media calendars for corporate, hospitality, wellness, and lifestyle brands in the portfolio.
Support growth strategies across Instagram, TikTok, LinkedIn, and emerging platforms.
Monitor analytics and provide insights to optimize performance and elevate brand engagement.
Campaign Execution & Coordination
Assist in coordinating marketing campaigns, brand launches, property openings, and luxury activations.
Collaborate with internal teams (development, operations, hospitality) to ensure flawless execution.
Manage timelines, asset delivery, and campaign checklists to keep projects on track.
Work with creative, PR, and digital agencies—ensuring alignment, quality control, and timely delivery.
Source and manage vendors for creative production, experiential activations, and branded materials.
PR, Partnerships, & Events Support
Support PR initiatives, press coordination, and brand storytelling with external partners.
Assist with influencer collaborations and luxury lifestyle partnerships.
Contribute to the planning and execution of events, activations, and hospitality experiences.
What We’re Looking For
3–6 years
experience in ULTRA luxury hospitality, lifestyle, real estate, or high‑end consumer brands.
Strong foundation in
brand marketing , content creation, and social strategy.
Exceptional eye for
visual aesthetics , design, and luxury storytelling.
Experience producing or coordinating
photo/video shoots
and managing external creatives.
Ability to manage multiple projects while maintaining a refined, consistent brand look.
Strong written communication skills and comfort crafting on‑brand messaging.
Highly organized, proactive, detail‑oriented, and comfortable in a fast‑paced founder‑led environment.
Experience with quiet‑luxury brands (Aman, Rosewood, EDITION, Faena, Loro Piana, etc.) is a major plus.
Agency experience or working cross‑functionally with creative teams preferred.
Full‑time, on‑site in Miami
Competitive salary + bonus
Growth path into Brand Manager or Marketing Director for top performers
Who Thrives Here
Highly creative but also organized and execution‑focused.
Passionate about luxury, design, and elevated hospitality.
Strong at taking direction but confident enough to contribute ideas.
Comfortable working closely with executive leadership.
Obsessed with high‑quality brand storytelling and aesthetics.
Base pay range: $120,000 – $140,000 per year.
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Management
Industries: Marketing Services
#J-18808-Ljbffr