CallRail
CallRail is hiring a Demand Generation Marketing Manager for our SMB verticals. You will be responsible for crafting and executing multi‑channel campaigns to engage buyers at every stage of their journey, and tracking and reporting on the success of these campaigns. You will generate inbound free trials that turn into customers while ensuring we leverage best and scalable practices in achieving great results. You will work closely with sales, content, product marketing, web marketing, marketing operations, and your peers on the demand generation team to produce high impact campaigns that acquire, engage, nurture, and convert leads.
A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment and is comfortable with high‑volume, high‑velocity sales processes. We are looking for a self‑starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever‑curious marketer who embraces the art and the science of demand generation and is driven by results.
What You’ll Do
Design and execute full‑funnel multi‑channel marketing programs to generate quality free trials that results in new customers in our SMB verticals
Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
Build and manage a calendar for demand generation programs
Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat
Consistently identify and test new channels specific to your target audience
Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
Align with overall company branding and awareness strategies
What You’ll Need
Bachelor’s Degree required
Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high‑impact demand generation programs, ideally within a high‑volume, self‑serve, or Product‑Led Growth (PLG) model
Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto
Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
Excellent writing skills; ability to write and edit marketing copy
Strategy, project management, budget management, and financial skills
Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization
Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns
If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.
Benefits
Healthcare (options covered at 100% for employees), Dental & Vision Coverage
Competitive HSA with company matching
Paid parental leave
Flexible vacation policy
401K options with company dollar‑for‑dollar match
Employee stock options available from day one
$2,000 annual educational allowance
Catered lunch every Tuesday * an in‑office perk
MARTA transportation or office parking expenses covered
Employee charitable donation company match, up to $500 annually
Regular company outings and events
Hybrid work options with $500 office stipend to set up your home office
Designated bike storage
CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity‑seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
As set forth in CallRail’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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A successful candidate should have proven experience in building and executing measurable and successful demand generation programs and campaigns in a B2B SaaS environment and is comfortable with high‑volume, high‑velocity sales processes. We are looking for a self‑starter who can both design a strategic demand generation plan and then execute with precision. The ideal candidate is an ever‑curious marketer who embraces the art and the science of demand generation and is driven by results.
What You’ll Do
Design and execute full‑funnel multi‑channel marketing programs to generate quality free trials that results in new customers in our SMB verticals
Manage and report on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages, and velocity from inquiry to sold
Build and manage a calendar for demand generation programs
Ensure marketing tactics are used in an integrated manner -- channels include email, webinars, live and virtual events, social media, review sites, influencers, digital marketing, gift marketing, chat
Consistently identify and test new channels specific to your target audience
Obtain a deep understanding of target markets and buyers in order to engage the right people in the best possible way to achieve results
Partner with Content Marketing, SEO, PR and social teams to ensure strategic and topical alignment across content creation, offers, and demand plans
Represent demand generation plans to a wide range of stakeholders, including sales teams and executives
Actively solicit inputs from key stakeholders regarding demand generation campaign plan requirements and performance
Align with overall company branding and awareness strategies
What You’ll Need
Bachelor’s Degree required
Proven B2B SaaS Experience: Demonstrated success in building and executing measurable, high‑impact demand generation programs, ideally within a high‑volume, self‑serve, or Product‑Led Growth (PLG) model
Experience creating marketing programs to drive demand within any of our key SMB verticals: Real Estate, Home Services, Healthcare, Legal, Auto
Demonstrated results in improving volume, conversion, and velocity through the marketing and sales funnel
Deep understanding and experience with lead generation, nurture tactics, buyer personas and lead scoring, and other key B2B marketing principles
Experience with marketing automation tools (Marketo preferred), customer relationship management tools (Salesforce preferred), and data visualization tools (Looker Studio preferred)
Excellent writing skills; ability to write and edit marketing copy
Strategy, project management, budget management, and financial skills
Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization
Obsessed with metrics - monitor results of campaigns, reporting, and optimizing for new and better campaigns
If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.
Benefits
Healthcare (options covered at 100% for employees), Dental & Vision Coverage
Competitive HSA with company matching
Paid parental leave
Flexible vacation policy
401K options with company dollar‑for‑dollar match
Employee stock options available from day one
$2,000 annual educational allowance
Catered lunch every Tuesday * an in‑office perk
MARTA transportation or office parking expenses covered
Employee charitable donation company match, up to $500 annually
Regular company outings and events
Hybrid work options with $500 office stipend to set up your home office
Designated bike storage
CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity‑seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
As set forth in CallRail’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr