Content Marketing Lead (San Francisco) Job at DW SISTERS LLC in San Francisco
DW SISTERS LLC, San Francisco, CA, US
This range is provided by DW SISTERS LLC. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$120,000.00/yr - $160,000.00/yr
About the Company
Our client, a fast-growing marketplace startup, is seeking multiple Content Marketing Leads to craft the stories that define its brand and fuel its growth. This is a high-impact opportunity for creative storytellers who blend strategic thinking with flawless execution, someone who writes with precision, thinks visually, and knows how to turn complex ideas into content that moves people and drives results.
About the Role
As a Content Marketing Lead, you'll partner directly with the Marketing Lead and the Heads of Supply and Demand to shape the company's narrative across all channels. You'll own both strategy and executionbuilding the content roadmap, writing compelling stories, creating visuals, and ensuring what you publish actually gets seen. This role is ideal for someone who's equal parts strategist, creator, and operatorhandson marketer who can move fast, experiment, and scale what works.
Responsibilities
- Own the content roadmap and decide what stories to tell, when, and where.
- Turn customer wins, product updates, and founder POVs into content that drives engagement and growth.
- Manage storytelling and creative direction across multiple formats and channels.
Content Creation & Distribution
- Write blogs, newsletters, case studies, videos, and social posts (especially LinkedIn).
- Own the full content calendar, ensuring consistent production and distribution.
- Push content beyond creationdrive visibility, engagement, and audience growth.
Data & Optimization
- Run experiments to understand what resonates with the audience.
- Track performance metrics and optimize content strategy using datadriven insights.
Product, Brand & GTM Support
- Partner with crossfunctional teams to create sharp, channelspecific content that supports launches, announcements, and initiatives.
- Shape and uphold the brand's voice across all customer touchpoints.
Qualifications
- 2 to 4 years of experience creating and executing content marketing at a startup or growthstage company (Series A or B ideal).
- Proven ability to produce highquality content at speedblogs, emails, social media, customer stories, and visuals.
- A portfolio showcasing storytelling range, creativity, and measurable impact.
- Strong writing skills paired with an eye for design and aesthetics.
- Experience tracking performance data and aligning content to business goals.
- Degree in Marketing, English, Literature, or Journalism (preferred).
- Intellectual curiosity, creative experimentation, and a willingness to get scrappy.
- Excitement for earlystage environments, comfortable building from 01.
Required Skills
- Creative storytelling
- Experience in content marketing
Preferred Skills
- Experience in a startup or growthstage company
- Portfolio showcasing creativity and impact
- Ability to work in fastpaced environments
Pay range and compensation package
This is a chance to define voice, shape brand perception, and build the foundation for how a fastscaling startup tells its story to the world.
Equal Opportunity Statement
Our client is committed to diversity and inclusivity in the workplace.
Seniority level
- Associate
Employment type
- Fulltime
Job function
- Marketing
Industries
- IT Services and IT Consulting