UV Skinz, Inc. is hiring: Director of Online Marketing in Sonora

About UV Skinz

At UV Skinz, we sell more than sunwear, we sell peace of mind. The brand was born from heartbreak when our founder lost her husband – and father to their three young boys – to melanoma at just 32. Out of that loss came a fierce determination to help families enjoy the outdoors safely. Today, our UPF 50+ apparel has grown into a trusted national brand, protecting everyone from babies to adults, in and out of the water.

We’re at an inflection point: strong ecommerce growth, emerging wholesale, and a mission to become the go-to sun protection brand in North America. To get there, we need a resourceful and skillful Director of Marketing to take the wheel.

The Opportunity

This is not a “keep the lights on” marketing job. It’s for a builder who can scale an apparel brand in high-seasonality categories. You’ll own our marketing budget, elevate our creative output, bring paid channels in-house, and sharpen the storytelling that makes UV Skinz unforgettable.

As our Director of Marketing, you’ll:

• Own the playbook: Manage and optimize the marketing budget across ecommerce, marketplaces, and creative campaigns.
• Bring ads in-house: Oversee paid social, search, and emerging channels with a strong testing mindset (currently outsourced to media buyers).
• Scale creative content: Build our in-house creative engine, from product photography to storytelling and social campaigns that spark brand love.
• Lead & inspire: Guide a team of marketers and creatives (Brand Manager, Designer, and contractors) toward clear goals and accountability.
• Be data-driven & scrappy: Drive KPIs like CAC, LTV, ROAS, conversion rate, and AOV while knowing when gut and grit matter most.
• Partner cross-functionally: Work with Sales, Operations, and Finance to align marketing execution with business growth.
• Champion the brand: Ensure our mission, values, and customer promise shine through every channel and touchpoint.

Who You Are

• A strategic marketing leader with 5–10 years of progressive experience in consumer brands (preferably apparel, lifestyle, or DTC)
• Proven record of scaling ecommerce and marketplace revenue —  experience with seasonality a plus
• Highly organized with strong project management skills and a knack for balancing competing priorities
• Fluent in digital channels: paid social, Google, email/SMS, organic social, SEO/GEO, affiliate, influencer, content
• Adept at managing a marketing budget, setting forecasts, and delivering ROI
• Comfortable both building teams and rolling up sleeves when needed
• Natural storyteller who believes in brand as much as performance
• Entrepreneurial spirit: test-and-learn, fail fast, fix faster

Why UV Skinz?

• Mission-driven brand with real impact: every sunburn prevented matters.
• Chance to  own the full marketing engine in a profitable, growing apparel company.
• Hybrid work model (Sonora HQ + Bay Area travel options).
• Competitive pay, benefits, and the opportunity to grow alongside a fast-scaling brand.

Our Commitment to You

Building a company takes passion, grit, and time, and we know the same is true for building a career. We are incredibly grateful that you are considering investing your talent and energy into our mission to protect everyone from damaging UV rays.

We don't view applicants as data points; we view you as a potential partner in our growth. Because we respect the hustle it takes to put yourself out there, we commit to a responsive and transparent process. You will always know where you stand with us because we value the time you’ve taken to share.

If you’ve helped an apparel brand scale and you’re ready to lead a mission-driven company to its next chapter, we want to hear from you.