Harvard Business School
Assistant Director, Digital Marketing, Executive Education
Harvard Business School, Boston, Massachusetts, us, 02298
Job Summary
The Assistant Director, Digital Marketing leads the strategy, execution, and optimization of a multi‑million dollar cross‑channel media plan, inclusive of display advertising, paid search, paid social, podcast, radio, and out‑of‑home. This position is also responsible for our organic social channels and blog strategy.
Position Description
In collaboration with the Senior Director of Participant Marketing, two direct reports, and program marketing teams, design and execute innovative marketing strategies that deliver qualified program prospects and applicants to meet enrollment targets.
Direct the efforts of the external agency responsible for creating, executing, optimizing, and reporting on a year‑round global media campaign.
Direct the efforts of the external agency responsible for developing advertising creative that spans brand, category, and program‑specific messaging.
Lead owned content channel strategy and oversee post planning and execution.
Using data from our analytics team and market insights from frontline sales teams, collaborate with key stakeholders and external vendors (as needed) to conduct experiments that optimize campaign performance and the customer journey.
Manage and develop two direct reports.
Build trust and collaboration by being present on‑site and engaging directly with colleagues and various constituents.
Perform other duties as assigned.
Qualifications
HS Diploma, GED or equivalent is required.
7+ years of digital marketing experience with a focus on digital media strategy and demand generation is required.
Strong strategic, analytical, creative problem solving, and project management skills are a must.
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
Experience with Salesforce CRM, Adobe Analytics / Google Analytics, and media mix modeling preferred.
Must be extremely organized and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.
Bachelor’s degree preferred.
Appointment Details
Term: six‑month appointment with possibility of renewal based on business needs.
Schedule: 40 hours per week, Monday‑Friday.
Compensation: $85,000 to $95,000 annually commensurate with experience.
Visa Sponsorship: Harvard University is unable to provide visa sponsorship for this position.
Other Information: This is a hybrid position with a minimum of three onsite days per week at our Boston, MA campus.
Benefits
Generous paid time off including parental leave.
Medical, dental, and vision health insurance coverage starting on day one.
Retirement plans with university contributions.
Wellbeing and mental health resources.
Support for families and caregivers.
Professional development opportunities including tuition assistance and reimbursement.
Commuter benefits, discounts and campus perks.
EEO/Non‑Discrimination Commitment Statement Harvard University is committed to equal opportunity and non‑discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Harvard’s equal employment opportunity policy and non‑discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.
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Position Description
In collaboration with the Senior Director of Participant Marketing, two direct reports, and program marketing teams, design and execute innovative marketing strategies that deliver qualified program prospects and applicants to meet enrollment targets.
Direct the efforts of the external agency responsible for creating, executing, optimizing, and reporting on a year‑round global media campaign.
Direct the efforts of the external agency responsible for developing advertising creative that spans brand, category, and program‑specific messaging.
Lead owned content channel strategy and oversee post planning and execution.
Using data from our analytics team and market insights from frontline sales teams, collaborate with key stakeholders and external vendors (as needed) to conduct experiments that optimize campaign performance and the customer journey.
Manage and develop two direct reports.
Build trust and collaboration by being present on‑site and engaging directly with colleagues and various constituents.
Perform other duties as assigned.
Qualifications
HS Diploma, GED or equivalent is required.
7+ years of digital marketing experience with a focus on digital media strategy and demand generation is required.
Strong strategic, analytical, creative problem solving, and project management skills are a must.
Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.
Experience with Salesforce CRM, Adobe Analytics / Google Analytics, and media mix modeling preferred.
Must be extremely organized and have demonstrated initiative to improve marketing performance, use innovative marketing strategies, and collaborate across departments to improve business results.
Bachelor’s degree preferred.
Appointment Details
Term: six‑month appointment with possibility of renewal based on business needs.
Schedule: 40 hours per week, Monday‑Friday.
Compensation: $85,000 to $95,000 annually commensurate with experience.
Visa Sponsorship: Harvard University is unable to provide visa sponsorship for this position.
Other Information: This is a hybrid position with a minimum of three onsite days per week at our Boston, MA campus.
Benefits
Generous paid time off including parental leave.
Medical, dental, and vision health insurance coverage starting on day one.
Retirement plans with university contributions.
Wellbeing and mental health resources.
Support for families and caregivers.
Professional development opportunities including tuition assistance and reimbursement.
Commuter benefits, discounts and campus perks.
EEO/Non‑Discrimination Commitment Statement Harvard University is committed to equal opportunity and non‑discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Harvard’s equal employment opportunity policy and non‑discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.
#J-18808-Ljbffr