Vertex Pharmaceuticals
Associate Director, Media/Social Marketing - HCP
Vertex Pharmaceuticals, Boston, Massachusetts, us, 02298
Associate Director, Media/Social Marketing - HCP
3 days ago - Be among the first 25 applicants.
Associate Director, Media/Social Marketing - HCP will lead the development and execution of comprehensive media and social marketing strategies to enhance the digital presence and engagement of the US Kidney business unit. The role focuses on driving influencer strategies, managing digital opinion leaders (DOLs), and leading HCP media planning and execution.
Key Duties and Responsibilities
Oversee media planning and media buying activities to ensure effective allocation of resources.
Develop Marketing content for media platforms for HCPs.
Develop and implement social media strategies, including influencer strategies and managing digital opinion leaders (DOLs).
Define and oversee digital measurement frameworks, build performance inform targeting, content, and strategies.
Select and optimize channels to maximize reach and engagement.
Collaborate with technology partners to integrate digital technologies and enhance marketing strategies.
Knowledge and Skills
Experience in HCP Marketing
Proven experience in social media strategy development and execution
Strong understanding of influencer strategies and HCP digital opinion leaders (DOLs)
Excellent leadership and communication skills
Proficiency in media planning and media buying
Strong analytical skills with the ability to measure and optimize KPIs
Experience in channel selection and optimization
Ability to collaborate effectively with cross-functional teams and external partners
Education and Experience
Bachelor's degree in Marketing, Communications, or a related field
Minimum of 7 years of experience in media and social marketing, preferably in the healthcare industry
Pay Range $0 - $0
Disclosure Statement The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market‑leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week‑long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status
Hybrid: work remotely up to two days per week; or select
On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
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Associate Director, Media/Social Marketing - HCP will lead the development and execution of comprehensive media and social marketing strategies to enhance the digital presence and engagement of the US Kidney business unit. The role focuses on driving influencer strategies, managing digital opinion leaders (DOLs), and leading HCP media planning and execution.
Key Duties and Responsibilities
Oversee media planning and media buying activities to ensure effective allocation of resources.
Develop Marketing content for media platforms for HCPs.
Develop and implement social media strategies, including influencer strategies and managing digital opinion leaders (DOLs).
Define and oversee digital measurement frameworks, build performance inform targeting, content, and strategies.
Select and optimize channels to maximize reach and engagement.
Collaborate with technology partners to integrate digital technologies and enhance marketing strategies.
Knowledge and Skills
Experience in HCP Marketing
Proven experience in social media strategy development and execution
Strong understanding of influencer strategies and HCP digital opinion leaders (DOLs)
Excellent leadership and communication skills
Proficiency in media planning and media buying
Strong analytical skills with the ability to measure and optimize KPIs
Experience in channel selection and optimization
Ability to collaborate effectively with cross-functional teams and external partners
Education and Experience
Bachelor's degree in Marketing, Communications, or a related field
Minimum of 7 years of experience in media and social marketing, preferably in the healthcare industry
Pay Range $0 - $0
Disclosure Statement The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law. At Vertex, our Total Rewards offerings also include inclusive market‑leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week‑long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
Flex Designation Hybrid-Eligible Or On-Site Eligible
Flex Eligibility Status
Hybrid: work remotely up to two days per week; or select
On-Site: work five days per week on-site with ad hoc flexibility.
Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.
Company Information Vertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status or any characteristic protected under applicable law. Vertex is an E‑Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
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