Puffy is hiring: Head of Business Development - Publisher & Affiliate Partnershi

Head of Business Development – Publisher & Affiliate Partnerships (Remote)

Join Puffy, one of the top 5 mattress brands in the US, to drive revenue through premium editorial placements and strategic affiliate relationships. This role builds and scales performance‑driven partnerships while maintaining a 3:1 ROAS constraint.

Base Pay Range

USD $100,000 – $130,000 per annum + up to 30 % performance bonus (Total Annual Package up to $167,800).

Location

Remote – Flexible, results‑focused culture.

Role Overview

You will become a true industry architect by building a revenue engine centered on high‑value partnerships with tier‑1 publishers and affiliate networks. Responsibilities include:

• Identify, negotiate, and structure deals with premium publishers such as Forbes, CNET, Sleep Foundation, and Wirecutter/NYT that generate measurable revenue.
• Optimize attribution models and continually refine campaigns using EPC, ROAS, and conversion data.
• Scale partnership portfolios to compound value quarter over quarter.
• Collaborate with cross‑functional teams to align partnership strategy with product, marketing, and sales goals.
• Maintain rigorous performance metrics and report on partnership impact.

Qualifications

Core Requirements

• 5+ years’ business development or partnership management experience in B2C/D2C e‑commerce.
• Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
• Experience securing editorial placements with tier‑1 publishers (Forbes, CNET, major review sites).
• Performance marketing mindset: deep understanding of EPC, ROAS, CPA, attribution, and data‑driven optimization.

Technical Capabilities

• Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar).
• Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, or Visual Ping).
• Strong analytical skills: financial modeling, ROI projections, multi‑touch conversion analysis.
• Exceptional negotiation skills with a win‑win partnership focus.
• Excellent written and verbal communication.

Operational Excellence

• Self‑starter with an entrepreneurial approach, thriving in fast‑paced, high‑growth environments.
• Comfortable navigating ambiguity and making data‑driven decisions with incomplete information.
• Strong project management skills; ability to manage multiple partnership tracks simultaneously.

Good‑to‑Have Skills

• Background running or optimizing paid acquisition campaigns.
• Startup or scale‑up experience, comfortable with lean operations and rapid pivots.
• International partnership experience.
• Publisher/editorial background: understanding of editorial calendars and newsroom dynamics.

Benefits

• 401(k) with company match.
• Comprehensive medical, dental, and vision insurance.
• Generous Paid Time Off + US public holidays.
• Remote First – work from the comfort of your home office.
• Monthly performance bonus up to 30 %.
• Free Puffy mattress after 6 months, $1,000 board store credit after 1 year.

Ready to shape your story? Click “Apply” and take the first step.