Firecrawl
Product Marketing Manager
Salary Range:
$120,000–$160,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)
Equity Range:
Up to 0.10%
Location:
San Francisco, CA (Hybrid) OR Remote
Job Type:
Full-Time (SF) OR Contract (Remote)
Experience:
3+ years
About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 70k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
We're a small, fast-moving, technical team building essential infrastructure for the AI era. We value autonomy, clarity, and shipping fast.
About the Role We're looking for a Product Marketing Manager to own the intersection of product, developer experience, and go-to-market. You'll be the connective tissue between what we build and how the world discovers it—coordinating launches, crafting messaging, and building systems that scale.
What You'll Do
Own and coordinate product launches and Launch Weeks, managing multiple stakeholders, shifting timelines, and competing priorities across Product, Engineering, DevRel, and external partners
Build GTM playbooks and messaging frameworks that work across different audiences—from indie hackers to enterprise teams
Write technical content that serves developers' actual needs: launch assets, blog posts, documentation, and developer education materials
Manage the monthly newsletter and collect product updates from teams across the company
Use AI tools and LLMs to automate routine tasks, conduct market research, and analyze competitive positioning
Write code utilities to track campaign performance, market trends, and developer sentiment
Create partner onboarding workflows and coordinate joint marketing efforts across organizations with different planning cycles
Build content and campaign systems that maintain quality during high-demand periods
Conduct market research that provides actionable insights for product and marketing strategy
Maintain brand consistency across multiple channels and partner collaborations
Who You Are
3+ years in product marketing, preferably at a developer-focused or B2B SaaS company (Seed–Series B experience a plus)
You can write—both technically and persuasively—for a developer audience
You're comfortable building systems from scratch and iterating fast
You've coordinated cross-functional launches with multiple stakeholders and tight timelines
You have a high-agency mindset: you see what needs doing and start knocking things down
Bonus: You've written code (even simple scripts) and can navigate technical conversations
Benefits & Perks Available to all employees
Salary that makes sense
— $120,000-160,000/year OTE (U.S.-based), based on impact, not tenure
Own a piece
— Up to 0.10% equity in what you're helping build
Generous PTO
— 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave
— 12 weeks fully paid, for moms and dads
Wellness stipend
— $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development
- Expense up to $150/year toward anything that helps you grow professionally
Team offsites
— A change of scenery, minus the trust falls
Sabbatical
— 3 paid months off after 4 years, do something fun and new
Available to US-based full-time employees
Full coverage, no red tape
— Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance
— Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options
— Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth
— Talk to a doctor from your couch
401(k) plan
— Retirement might be a ways off, but future-you will thank you
Pre-tax benefits
— Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance
— Because fur babies are family too
Available to SF-based employees
SF HQ perks
— Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation
— A loaner electric bike to get you around the city, on us
Interview Process
Application Review
Intro Chat (~25 min)
Deep Dive (~30 min)
Paid Work Trial (1–2 weeks)
Decision
If you're a product marketer who can write for developers, coordinate chaos, and build systems that ship - let's talk.
#J-18808-Ljbffr
$120,000–$160,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)
Equity Range:
Up to 0.10%
Location:
San Francisco, CA (Hybrid) OR Remote
Job Type:
Full-Time (SF) OR Contract (Remote)
Experience:
3+ years
About Firecrawl Firecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 70k+ GitHub stars by building the fastest way for developers to get LLM-ready data.
We're a small, fast-moving, technical team building essential infrastructure for the AI era. We value autonomy, clarity, and shipping fast.
About the Role We're looking for a Product Marketing Manager to own the intersection of product, developer experience, and go-to-market. You'll be the connective tissue between what we build and how the world discovers it—coordinating launches, crafting messaging, and building systems that scale.
What You'll Do
Own and coordinate product launches and Launch Weeks, managing multiple stakeholders, shifting timelines, and competing priorities across Product, Engineering, DevRel, and external partners
Build GTM playbooks and messaging frameworks that work across different audiences—from indie hackers to enterprise teams
Write technical content that serves developers' actual needs: launch assets, blog posts, documentation, and developer education materials
Manage the monthly newsletter and collect product updates from teams across the company
Use AI tools and LLMs to automate routine tasks, conduct market research, and analyze competitive positioning
Write code utilities to track campaign performance, market trends, and developer sentiment
Create partner onboarding workflows and coordinate joint marketing efforts across organizations with different planning cycles
Build content and campaign systems that maintain quality during high-demand periods
Conduct market research that provides actionable insights for product and marketing strategy
Maintain brand consistency across multiple channels and partner collaborations
Who You Are
3+ years in product marketing, preferably at a developer-focused or B2B SaaS company (Seed–Series B experience a plus)
You can write—both technically and persuasively—for a developer audience
You're comfortable building systems from scratch and iterating fast
You've coordinated cross-functional launches with multiple stakeholders and tight timelines
You have a high-agency mindset: you see what needs doing and start knocking things down
Bonus: You've written code (even simple scripts) and can navigate technical conversations
Benefits & Perks Available to all employees
Salary that makes sense
— $120,000-160,000/year OTE (U.S.-based), based on impact, not tenure
Own a piece
— Up to 0.10% equity in what you're helping build
Generous PTO
— 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
Parental leave
— 12 weeks fully paid, for moms and dads
Wellness stipend
— $100/month for the gym, therapy, massages, or whatever keeps you human
Learning & Development
- Expense up to $150/year toward anything that helps you grow professionally
Team offsites
— A change of scenery, minus the trust falls
Sabbatical
— 3 paid months off after 4 years, do something fun and new
Available to US-based full-time employees
Full coverage, no red tape
— Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
Life & Disability insurance
— Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
Supplemental options
— Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
Doctegrity telehealth
— Talk to a doctor from your couch
401(k) plan
— Retirement might be a ways off, but future-you will thank you
Pre-tax benefits
— Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
Pet insurance
— Because fur babies are family too
Available to SF-based employees
SF HQ perks
— Snacks, drinks, team lunches, intense ping pong, and peak startup energy
E-Bike transportation
— A loaner electric bike to get you around the city, on us
Interview Process
Application Review
Intro Chat (~25 min)
Deep Dive (~30 min)
Paid Work Trial (1–2 weeks)
Decision
If you're a product marketer who can write for developers, coordinate chaos, and build systems that ship - let's talk.
#J-18808-Ljbffr