Marketing Lead Job at browserless in San Francisco

Base pay range

$130,000.00/yr - $200,000.00/yr

The Role

You will not be building a large internal team. Instead, you’ll act as the hub: setting direction, doing critical hands‑on work yourself, and collaborating closely with Polychrome, contractors, the CEO, and the product organization.

This role reports to the CPO and works closely with the CEO/founder, who is highly engaged in marketing and GTM.

What You’ll Own

This is the heart of the role.

• Define and continuously refine ICP, segments, and use cases across self‑serve, team, and enterprise users
• Translate complex technical capabilities into clear value propositions that resonate with developers and buyers
• Lead feature launch and release GTM: messaging, campaigns, enablement, and rollout
• Create and maintain sales enablement assets (pitch decks, one‑pagers, proof points, comparisons)
• Drive customer and user research directly (interviews, analysis, synthesis) to inform messaging and strategy

2. Lifecycle Marketing, Automation & HubSpot Ownership

You’ll design and operate the marketing engine that supports users from first touch to expansion.

• Own HubSpot as the central marketing system of record
• Design and implement lifecycle programs: onboarding, activation, education, expansion, re‑engagement
• Build hands‑on email, workflow, and segmentation automation using product and behavioral data
• Partner with product to identify friction points in the user journey and design experiments to address them
• Ensure marketing automation supports both new acquisition and existing customer growth

3. Growth, Acquisition & Conversion

You’ll guide growth strategy and ensure execution stays aligned with product truth.

• Own the signup and acquisition funnel end‑to‑end
• Lead CRO for website, landing pages, and messaging
• Define growth hypotheses and run structured experiments across channels
• Collaborate with Polychrome on paid, content, and social execution—bringing product insight, prioritization, and feedback loops
• Build and maintain dashboards that surface funnel health and growth opportunities
• Bring structure, organization, and momentum to how marketing operates day‑to‑day

You will:

• Act as the primary point of contact for the Polychrome relationship
• Set direction, priorities, and success criteria for campaigns and initiatives
• Provide product context, feedback, and iteration—not micromanagement
• Coordinate across CEO, product, and Polychrome to keep marketing execution focused and high‑leverage

What You Bring

• 4–8+ years in product marketing, growth marketing, or full‑stack startup marketing
• Deep comfort with technical products (APIs, scripts, developer workflows don’t scare you)
• Strong product marketing instincts: positioning, narrative, segmentation, and launches
• Hands‑on experience with marketing automation and lifecycle programs, ideally in HubSpot
• Ability to operate independently, set strategy, and execute without a large team
• Strong collaborator who can work effectively with founders, product leaders, agencies, and contractors
• Excellent writing and storytelling skills for technical audiences
• Bias toward action, iteration, and learning in async, low‑process environments

Location

• Fully remote candidates welcome with at least 3 hours overlap with PST mornings (8–11am)

Why This Role Is Special

• You’ll own marketing long‑term, not just a slice of it
• You’ll shape how a profitable, widely‑used developer product is understood and adopted
• You’ll work directly with founders and product leadership
• You’ll build leverage through systems, positioning, and partners—not headcount

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Software Development