LegalZoom is hiring: Senior Media Analyst, Paid Social in Mountain View

Senior Media Analyst, Paid Social - LegalZoom

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Description

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents.

Where we work

LegalZoom is committed to a remote‑first work environment. Our Austin, Beaverton, Frisco, LA Metro, and SF Bay Area offices allow our Zoomers to collaborate with teammates and offer special onsite events, lunches, and more. This role is primarily remote, based in either the Bay area or Sherman Oaks.

Overview

The Senior Media Analyst will be responsible for all aspects of both in‑house and agency‑executed Paid Social campaigns. You will plan and execute across social channels including Meta, LinkedIn, TikTok, and Reddit. An individual contributor, you will develop and implement media strategy, creative briefs, and a testing calendar using data‑based insights that drive qualified traffic, leads, conversions, and revenue. You will also work cross‑functionally, owning all aspects of your campaigns (including martech, reporting insights, and QA) and serve as a subject‑matter expert for Paid Social.

You Will

• Build and execute comprehensive Paid Social campaigns across all relevant platforms (e.g., Meta, LinkedIn, TikTok, Reddit) with accountability for driving awareness, consideration, and business success metrics such as ROAS.
• Coordinate in‑house executions and agency‑led campaigns.
• Understand the concept of a unified measurement framework, leveraging measurement through solutions such as brand lift studies, MMM/MTA to build a clear view of performance and understand Paid Social’s overall impact on customer growth and revenue.
• Identify Paid Social opportunities, maintaining an ongoing test & learn roadmap across various categories (audience, creatives, partner).
• Ensure brand consistency and campaign alignment with overall marketing objectives.
• Build, monitor, and report on all relevant KPIs (lift, sessions, engagement, reach, downstream site actions and revenue), utilizing data to uncover actionable insights and strategic recommendations.
• Leverage dashboarding tools such as Tableau or ThoughtSpot.
• Support initiatives with meaningful business impact with cross‑functional teams (Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams), proactively leveraging peers and partners to solve complex problems.
• Proactively and independently drive required day‑to‑day deliverables.
• Stay up‑to‑date with industry trends and best practices across all marketing channels.
• Complete other duties as assigned.
• Occasional travel may be required as needed.

You Have

• 2-3+ years of experience in Social Media marketing, with experience managing performance marketing campaigns a plus.
• Recent hands‑on experience with Paid Social platforms (Meta, Reddit, TikTok, LinkedIn).
• Subject matter expertise across social channels; strong understanding of cross‑channel execution and strategy, brand creatives, media and advertising landscape, and measurement.
• Understanding of multi‑channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred.
• Experience driving the technical aspects of media buying (trafficking workflows, data and API integrations, tagging, platform nuances). required.
• Critical to success: bias for action, excellent analytical and problem‑solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills.

Compensation & Benefits

LegalZoom is a remote‑first company and the national range for this role is $84,400 - $125,000. Actual compensation offered will depend on factors including geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus, and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k with Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short‑Term/Long‑Term Disability Insurance
• Additional wellness benefits: Fertility, Mental Health, One Medical, Fringe lifestyle benefits up to $250.

LegalZoom is an Equal Opportunity Employer

LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E‑Verify program. For additional information on E‑Verify, please visit Participation and Right to Work pages.