Inspire
Sr. Manager, Biddable Media - Arby's and Baskin Robbins
Inspire, Atlanta, Georgia, United States, 30383
Sr. Manager, Biddable Media – Arby's & Baskin Robbins
The Sr. Manager will lead all digital media activation for 1 – 2 brands within the Inspire Brands portfolio. Working cross‑functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and Inspire’s media agency‑of‑record, the role will develop and execute all in‑house aspects of the broader campaign while leading a team of 3 – 5 direct reports and collaborating with peer managers across Media Strategy & Planning to maintain business outcomes, insights performance reporting, and financial stewardship across the brand portfolio. Responsibilities
Digital Media
– Own and oversee all digital media activation for the respective brand(s). Channels include Programmatic, Paid Social, Biddable 3PD, and Paid Search. Ensure campaigns execute according to brand/agency plans, continually optimize to drive superior performance, develop POVs and strategic recommendations to improve performance, collaborate with external partners on joint business plans, QBRs, and campaign performance, work closely with demand generation teams to set up and implement audience strategies, extract tangible insights from large data sets, leverage ad tech partners, manage billing and budget pacing, mentor junior team members, push test and learn agendas, deliver ad‑hoc campaigns in a timely organized manner, and partner with Media Strategy and Planning as well as Publicis in buying and planning all media. Agency and Cross‑Functional Internal Teams Collaboration
– Exhibit confident communication skills with internal leadership heads, including brand CMOs to present tactical paid media plans and campaign status reports, interface with external/internal teams to manage requests, partner with Managers of MS&P and the agency relationship at the pod level, provide insights on competitive tracking and campaign performance, partner with the media analytics team to measure impact of ongoing campaigns and overall plan, work with Audience Planning to determine audience scalability and strategies across each platform, and work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges. Requirements
4‑Year Degree Preferred 5+ years of hands‑on experience in SEM, Paid Social or Programmatic and/or biddable media 5+ years working in media buying either on the agency side or the client side Experience managing people and projects Demonstrated experience in problem solving and managing multiple tasks Ability to lead teams and deliver results project management skills (proficiency in Excel/PPT/SharePoint will be key) Ability to balance multiple priorities and meet project deadlines Excellent oral and written communication skills Ability to lead and influence others Personal integrity, humility, and an appreciation for the power of true teamwork Passion for the restaurant industry and desire to train in our restaurants to learn operations, with a strong desire to help shape the future at Inspire Brands Self‑starter personality who can operate with minimal supervision Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re a team of hundreds of thousands who collectively are changing the way people eat, drink, and gather around the table. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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The Sr. Manager will lead all digital media activation for 1 – 2 brands within the Inspire Brands portfolio. Working cross‑functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and Inspire’s media agency‑of‑record, the role will develop and execute all in‑house aspects of the broader campaign while leading a team of 3 – 5 direct reports and collaborating with peer managers across Media Strategy & Planning to maintain business outcomes, insights performance reporting, and financial stewardship across the brand portfolio. Responsibilities
Digital Media
– Own and oversee all digital media activation for the respective brand(s). Channels include Programmatic, Paid Social, Biddable 3PD, and Paid Search. Ensure campaigns execute according to brand/agency plans, continually optimize to drive superior performance, develop POVs and strategic recommendations to improve performance, collaborate with external partners on joint business plans, QBRs, and campaign performance, work closely with demand generation teams to set up and implement audience strategies, extract tangible insights from large data sets, leverage ad tech partners, manage billing and budget pacing, mentor junior team members, push test and learn agendas, deliver ad‑hoc campaigns in a timely organized manner, and partner with Media Strategy and Planning as well as Publicis in buying and planning all media. Agency and Cross‑Functional Internal Teams Collaboration
– Exhibit confident communication skills with internal leadership heads, including brand CMOs to present tactical paid media plans and campaign status reports, interface with external/internal teams to manage requests, partner with Managers of MS&P and the agency relationship at the pod level, provide insights on competitive tracking and campaign performance, partner with the media analytics team to measure impact of ongoing campaigns and overall plan, work with Audience Planning to determine audience scalability and strategies across each platform, and work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges. Requirements
4‑Year Degree Preferred 5+ years of hands‑on experience in SEM, Paid Social or Programmatic and/or biddable media 5+ years working in media buying either on the agency side or the client side Experience managing people and projects Demonstrated experience in problem solving and managing multiple tasks Ability to lead teams and deliver results project management skills (proficiency in Excel/PPT/SharePoint will be key) Ability to balance multiple priorities and meet project deadlines Excellent oral and written communication skills Ability to lead and influence others Personal integrity, humility, and an appreciation for the power of true teamwork Passion for the restaurant industry and desire to train in our restaurants to learn operations, with a strong desire to help shape the future at Inspire Brands Self‑starter personality who can operate with minimal supervision Inspire is a multi‑brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin‑Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re a team of hundreds of thousands who collectively are changing the way people eat, drink, and gather around the table. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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