FANNIE MAE
Marketing Strategy Product Marketing Senior Associate
FANNIE MAE, Washington, District of Columbia, us, 20022
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose‑driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.
Job Description As a valued colleague on our Single‑Family Marketing team, you will contribute to planning and implementing all aspects of marketing policies, objectives, and initiatives for the products and services used by our sellers and servicers. You will collaborate with the Single‑Family Mortgage Products and Housing Supply teams and subject matter experts to develop and execute a B2B marketing strategy, ensuring alignment with other marketing teams to meet the needs of lenders, servicers, and investors.
Impact You Will Make
Strategic Marketing: Develop and execute marketing plans by partnering with business units to create integrated product strategies that enhance customer experience, align with priorities, and deliver effective campaigns.
Sales Enablement and Collateral Development: Create compelling sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement efforts.
End‑to‑End Journey Mapping: Collaborate with cross‑functional teams to design and implement marketing strategies that support the entire customer journey—from initial engagement to driving usage and adoption.
Owned Channel Strategy: Manage and optimize outreach through Fannie Mae’s owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness.
Customer and Market Insights: Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning.
Brand Stewardship: Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value.
Develop Program Subject Matter Expertise: Work closely with account teams and internal subject matter experts, such as the Supply and Mortgage products, Digital Products and Credit Policy teams, to effectuate change through marketing programs that inspire action.
Experience You Bring To The Team Minimum Required Experiences
2 years related experience in product marketing, marketing strategy and campaign execution.
Bachelor’s degree or equivalent.
Ability to translate business objectives into marketing strategy. Strong storytelling skills.
Prior B2B marketing experience.
Experience supporting digital and brand marketing.
Experience with integrated marketing strategy.
Proven client management/relationship building skills.
Comfortable with ambiguity; can lead and motivate others through uncertainty.
Able to navigate new territories. Strong problem‑solving skills.
Desired Experiences
4+ years related experience in product marketing, marketing strategy and campaign execution.
Master’s degree in relevant area of study.
Financial services or banking industry experience.
Skilled in PowerPoint, Word and Excel.
Experience using Adobe Workfront Fusion.
Experience using Confluence, MS Teams, and SharePoint.
Target Pay Range $94,000 - $122,000 a year
Qualifications
Education: Bachelor’s Level Degree (Required)
Equal Opportunity Statement Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company.
For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com.
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Job Description As a valued colleague on our Single‑Family Marketing team, you will contribute to planning and implementing all aspects of marketing policies, objectives, and initiatives for the products and services used by our sellers and servicers. You will collaborate with the Single‑Family Mortgage Products and Housing Supply teams and subject matter experts to develop and execute a B2B marketing strategy, ensuring alignment with other marketing teams to meet the needs of lenders, servicers, and investors.
Impact You Will Make
Strategic Marketing: Develop and execute marketing plans by partnering with business units to create integrated product strategies that enhance customer experience, align with priorities, and deliver effective campaigns.
Sales Enablement and Collateral Development: Create compelling sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement efforts.
End‑to‑End Journey Mapping: Collaborate with cross‑functional teams to design and implement marketing strategies that support the entire customer journey—from initial engagement to driving usage and adoption.
Owned Channel Strategy: Manage and optimize outreach through Fannie Mae’s owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness.
Customer and Market Insights: Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning.
Brand Stewardship: Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value.
Develop Program Subject Matter Expertise: Work closely with account teams and internal subject matter experts, such as the Supply and Mortgage products, Digital Products and Credit Policy teams, to effectuate change through marketing programs that inspire action.
Experience You Bring To The Team Minimum Required Experiences
2 years related experience in product marketing, marketing strategy and campaign execution.
Bachelor’s degree or equivalent.
Ability to translate business objectives into marketing strategy. Strong storytelling skills.
Prior B2B marketing experience.
Experience supporting digital and brand marketing.
Experience with integrated marketing strategy.
Proven client management/relationship building skills.
Comfortable with ambiguity; can lead and motivate others through uncertainty.
Able to navigate new territories. Strong problem‑solving skills.
Desired Experiences
4+ years related experience in product marketing, marketing strategy and campaign execution.
Master’s degree in relevant area of study.
Financial services or banking industry experience.
Skilled in PowerPoint, Word and Excel.
Experience using Adobe Workfront Fusion.
Experience using Confluence, MS Teams, and SharePoint.
Target Pay Range $94,000 - $122,000 a year
Qualifications
Education: Bachelor’s Level Degree (Required)
Equal Opportunity Statement Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company.
For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com.
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