MetroNational
MetroNational is hiring: Creative Services Director, Marketing in Houston
MetroNational, Houston, TX, US, 77246
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We are seeking an experienced Creative Services Director to lead the design strategy for MetroNational’s in‑house creative team delivering branding, marketing, and collateral for executives, events, community, development and leasing across office, retail, multifamily, hospitality, and medical. In addition, the Director will manage workflow and prioritize creative needs across all MetroNational teams as well as support brand projects with outside agencies. They will lead and inspire our creative team in the development and execution of high-impact materials. The ideal candidate is a strategic thinker and creative problem‑solver with a strong background in design, content, and multimedia production. They will also manage all projects requiring market research utilizing both internal and external research tools, including TruTrade and Placer.ai. They will oversee all aspects of creative development, ensuring brand consistency, innovation, and excellence across all platforms. This role will report to the VP of Marketing.
Key Responsibilities
Lead and manage the creative services department, including designers, copywriters, video producers, and freelancers while prioritizing design projects with the SVP of Experience and VP of Marketing
Serve as a Player–Coach with player responsibilities to include: leasing decks, site and window signage, wayfinding, broker tour kits, tenant launch kits, event collateral, and digital signage strategy
Develop and implement creative strategies aligning with brand identity and business goals
Collaborate cross‑functionally with experience, community development, leasing, development, and executive teams to understand needs and translate them into compelling visual and written communications
Maintain and evolve the brand’s visual identity and voice, ensuring consistency across all materials
Manage the creative process from concept through completion, including timelines, workflows, approvals, and deliverables
Manage external creative agencies, production vendors, and freelancers as needed
Stay current with industry trends, technologies, and best practices to drive innovation and continuous improvement
Monitor creative performance and support optimization through analytics and user feedback
Lead, mentor, and grow a high‑performing creative team
Requirements
Bachelor’s degree in graphic design, marketing, communications, or a related field; Master’s degree is a plus
8+ years of creative experience, including 3–5 years in a leadership role
Proven portfolio of work showcasing creative leadership across various media
Deep understanding of branding, storytelling, digital marketing, and design principles
Excellent communication, presentation, and interpersonal skills
Experience working in fast‑paced, deadline‑driven environments
Ability to provide constructive feedback and foster a culture of creativity, innovation, and collaboration
Preferred Qualifications
Experience in office, retail, multifamily property development and management
Familiarity with video production and animation workflows
Understanding of UX/UI design principles and tools (e.g., Figma, Adobe XD)
Working knowledge of SEO and content marketing best practices
CORE COMPETENCIES – ALL Employees
Team Oriented: The ability to work effectively with others and to add value within the dynamics of the Company’s group endeavor. Tangible behaviours include trust, healthy conflict, active commitment, peer‑to‑peer accountability and a focus on the results.
Relationship Builder: Establish healthy and respectful working relationships with all shareholders and customers sharing knowledge and support, contributing to team goals, and collaborating to solve problems.
Legacy Mindset: Thinks long‑term, protects organizational heritage, and contributes to a lasting impact.
Transparency: Demonstrates openness in communication and decision‑making; fosters trust across the organization.
Communication Skills: Effective communication skills include professionalism, active listening, adaptability, and collaboration.
Problem Solving: Ability to accurately analyze situations and reach productive decisions based on informed judgment that relies on knowledge, experience, facts and data.
Initiative: Ability to proactively identify and address customer needs, anticipate potential issues, and take action to resolve problems within the framework of the Company’s processes and procedures; demonstrates a willingness to go above and beyond standard duties to ensure positive experience.
Accountability: Accepts responsibility for own actions and decisions and demonstrates commitment to accomplish work in an ethical, efficient and cost‑effective manner.
CORE VALUE‑BASED COMPETENCIES – ALL Employees
Integrity
Ethical: Guided by strong moral principle; truthful and accountable; does the right thing, even when no one is watching
Diligent: Precise and thorough; avoids shortcuts; committed to the highest standards; uses resources wisely
Conscientious: Careful and intentional; considers impact before acting; seeks input and earns buy‑in; owns decisions and actions
Trust
Reliable: Responsive and consistent; follows through so others can depend on you; keeps commitments
Honest: Open and candid with colleagues; willing to share feedback, voice concerns, and challenge ideas respectfully, even in tough situations
Humble: Approachable and collaborative; puts the team above self, shares credit, and admits mistakes; willing to do what’s needed, even the behind‑the‑scenes work that often goes unseen
Impact
Results‑Oriented: Gets things done with urgency and composure; rallies others to vision and purpose; delivers meaningful results for teammates, tenants, and guests
Driven: Decisive and confident; takes action without perfect information; takes ownership of problem and solution; uses all resources available to accomplish the goal pursues solutions with determination
Innovative: Curious and creative; embraces new ideas; committed to continuous improvement
Legacy
Forward‑Thinking: Makes intentional choices for the future while honoring the past; resists short‑term fixes to ensure lasting progress
Resilient: Passionate, strong and unwavering; upholds quality and values through adversity
Builder: Embraces a growth mindset; develops people, teams and communities; leaves things better than they were found, fulfilling our commitment to Build Better Lives
PHYSICAL DEMANDS
Requires sufficient personal mobility and physical reflexes, to permit the employee to function in a general office environment and accomplish tasks and duties as outlined above.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
About MetroNational
MetroNational is a private, family‑owned real estate investment, development and management company located in Houston whose core interest is the Memorial City mixed‑use development. The cornerstones of our business philosophy are teamwork, loyalty, integrity and professionalism, which have led to winning several awards:
Houston Chronicle Top Workplaces
Houston Business Journal Healthiest Employers
Houston Business Journal Best Places to Work
Cigna Well‑Being Award
American Heart Association Fit‑Friendly Worksite
Mother‑Friendly Worksite
Seniority level
Director
Employment type
Full‑time
Job function
Marketing and Sales
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