Commonwealth of Massachusetts is hiring: Marketing Specialist in Boston

JOB SUMMARY

Assists Product and Promotional Development Managers in the daily management of all products to maximize sales and profits through the creation of compelling marketing content and planning and execution of promotions. Acts as a liaison for sponsorships and off‑site events. Assists in Marketing, Player and Agent communications, and prize fulfillment as well as assisting with the development and maintenance of content on all digital platforms (website, mobile apps, micro‑sites, social media, etc.).

ESSENTIAL FUNCTIONS

• Work with internal and external teams to initiate, develop and execute marketing support for product launches and promotions on digital channels and other Lottery‑owned assets.
• Support the Product and Promotional Development Managers in the development of new products, promotions, and marketing projects.
• Work in collaboration with the graphic design team to develop compelling and consistent messages across multiple channels.
• Planning, Executing and Analyzing Promotions, Events, and Sponsorships:
  • Work with the Marketing Team to write and review web content, administrative bulletins, and specification documents for promotions, events, and sponsorships.
  • Identify, negotiate, execute, and manage staffing needs for in‑field promotional events and sponsorships.
  • Produce and present comprehensive summaries of each project and promotion.
• Demonstrate outstanding customer‑service techniques and the ability to identify potential negative or crisis situations and respond appropriately to best mitigate issues.
• Order relevant in‑field promotional items, ensure their on‑time delivery for events, and manage inventory levels.
• Certify that the Lottery and external partners execute assets and agreements to contractual obligation.
• Proficient in social media content development and implementation.
• Participate in off‑site promotional events.
• Must have a valid driver’s license and be able to travel statewide, as required.
• Must be available to work promotional events on nights and weekends occasionally.
• Perform related duties as assigned.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in Marketing, a comparable degree, or equivalent experience.
• Knowledge of marketing principles and techniques.
• Ability to manage several projects and lead teams when necessary.
• Experience working in an office environment and on team projects.
• Familiarity with Microsoft Office and other marketing programs such as Photoshop, Illustrator, Premiere, etc. is preferred.
• Experience with graphic design.
• Self‑motivated and able to work independently when necessary.

ALL EXTERNAL APPLICANTS MUST APPLY ON MASSCAREERS:

For external applicants who are not current employees of the Massachusetts State Lottery Commission (MSLC), the non‑negotiable starting salary for this position is $82,441.71 (Job Grade 24/Step 1).

For current MSLC union employees, the starting salary for this position will be calculated using union promotional rules.

NOTE: Per the bargaining unit contract, the salary for this position will increase by 2% effective January 11, 2026.

The Massachusetts State Lottery Commission is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law.

Official Title: Mktg Spclst/Instant Games MSLC

Salary: 82,441.71 - 108,836.82 Yearly

Potentially Eligible for a Hybrid Work Schedule: Yes

If you have Diversity, Affidavit Action or Equal Employment Opportunity questions or need a Reasonable Accommodation, please contact Diversity Officer / ADA Coordinator: Christine Mountain - 781-849-5592