Skai is hiring: Senior Director Product Marketing, Commerce (San Francisco) in S

Senior Director Product Marketing, Commerce

Ready to take your career to the next level. Skai (formally Kenshoo) is looking for the best and the brightest to join our rapidly growing team. Were proud of our industryleading digital marketing software but were even prouder of the people behind it. Thats where you come in!

Role Summary
Were looking for an experienced, strategic, and commercially minded Senior Director of Product Marketing to lead our Commerce Media product marketing function. This role will be the driving force behind our gotomarket strategy, positioning and messaging, competitive intelligence, and crossfunctional leadership ensuring Skais commerce media solutions stand out in a fastmoving and competitive market.

This role reports into the VP Product Marketing & Enablement.

Key Responsibilities

• GoToMarket Strategy Lead the endtoend GTM strategy for commerce media products, from market analysis to launch to postlaunch adoption.
• Partner with Product Management to align roadmaps with market opportunities and client needs.
• Build integrated launch plans that drive revenue impact and position Skai as the leader in commerce media, as well as ensure that those plans are optimized based on market feedback and data.

• Positioning & Messaging Own and refine the positioning for Skais commerce media solutions to clearly differentiate us from competitors.
• Develop messaging frameworks that resonate with brands, agencies, and partners, from Csuite to practitioner level.
• Ensure consistent, compelling storytelling across all customer touchpoints, from sales pitches to website copy.

• Competitive & Market Insights Lead competitive intelligence efforts to identify market shifts, threats, and opportunities.
• Build actionable insights from industry trends, customer research, and competitive analysis.
• Translate insights into recommendations that shape GTM priorities, sales plays, and product direction.

• CrossFunctional Leadership Serve as the internal and external commerce media subject matter expert.
• Partner with Sales Enablement to build impactful tools, pitch materials, and training.
• Help inform product strategy based on adoption, usage and market feedback.
• Collaborate with Corporate Marketing on thought leadership content, events, and demand generation.
• Align crossfunctional teams to deliver cohesive, highimpact product launches and campaigns.

Position Requirements

• 10+ years in product marketing, with at least 5 years focused on retail or commerce media
• Proven track record of leading successful GTM strategies for enterprise SaaS solutions
• Deep understanding of retail media, display, social commerce, and omnichannel advertising
• Exceptional communication and storytelling skills, with the ability to translate technical concepts into business value.
• Strong leadership skills, with experience influencing crossfunctional stakeholders and executive teams.
• Analytics mindset, able to leverage market and performance data to drive strategy.
• Comfortable operating in a highgrowth, fastpaced environment.

The annual salary range for this position is $150,000165,000. This position is also eligible for additional quarterly bonus compensation through one of Skais highly attractive incentive plans.

Equal Opportunity Employer

Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDSrelated conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.

Applicants With Disabilities

Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.

Skai is an EVerify employer

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