Tennis Channel
Manager, Integrated Marketing – Tennis Channel
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Tennis Channel is evolving into a modern sports media powerhouse—streaming‑forward, culturally tuned‑in, and built for fans wherever they watch. With six distinct products, over thirty annual tentpoles, and a growing portfolio across tennis and pickleball, our scale demands tight coordination, thoughtful planning, and clear execution. You’ll report to the Executive Director, Growth & Integrated Marketing, and work closely with leaders across Marketing, Creative, Content, and Distribution. This role gives you visibility across the full marketing ecosystem—and the chance to impact how Tennis Channel shows up across platforms, audiences, and major moments year‑round.
Location: Santa Monica, CA (onsite)
In this role, you will: Keep the Engine Running
Support the development of go‑to‑market plans across linear, FAST, app, social, email, and web.
Coordinate over 30 annual tentpoles—ensuring deliverables are tracked, teams are aligned, and campaigns execute smoothly.
Manage day‑to‑day project flow across creative, media, content, PR, and platform teams to keep everyone moving together.
Manage the Calendar
Maintain the master marketing calendar, updating priorities, timelines, and tiering based on upcoming events and KPIs.
Build and manage campaign briefs, timelines, and checklists that eliminate last‑minute fire drills.
Ensure clear communication across teams by documenting milestones, distributing updates, and escalating risks early.
Fuel the Funnel
Partner with Growth, Ad Sales, Distribution, Production, and Industry Relations to support monetization moments across O&O channels.
Help identify where campaigns can drive higher visibility, engagement, and return—using data and audience insights as inputs.
Coordinate placements and marketing opportunities tied to tournaments, tours, and sponsored initiatives.
Support Sales & Integrated Partnerships
Help create marketing materials, campaign recaps, activation decks, and sales‑ready presentations.
Assist in responding to Ad Sales RFPs with clear ideas, timelines, and cross‑department alignment.
Ensure campaign deliverables tied to sponsorships or brand integrations are executed smoothly.
Strengthen the System
Help build scalable integrated marketing processes—from creative asset needs to briefing templates to recap structures.
Gather and package campaign performance insights to help inform future planning.
Bring creative thinking to digital, social, on‑platform, and experiential marketing opportunities.
Qualifications
At least 5 years of integrated marketing, brand marketing, or campaign management experience in media, entertainment, streaming, or sports.
Strong project management skills with the ability to manage multiple timelines and stakeholders.
Understanding of multi‑platform go‑to‑market planning across linear, FAST, digital, app, and social channels.
Experience working cross‑functionally with creative, sales, content, distribution, or product teams.
A proactive, detail‑oriented mindset with strong communication skills—comfortable driving clarity in fast‑moving environments.
Tennis Channel is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
The base salary compensation range for this role is $80,000 to $100,000. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full‑time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and an employee stock purchase plan.
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Tennis Channel is evolving into a modern sports media powerhouse—streaming‑forward, culturally tuned‑in, and built for fans wherever they watch. With six distinct products, over thirty annual tentpoles, and a growing portfolio across tennis and pickleball, our scale demands tight coordination, thoughtful planning, and clear execution. You’ll report to the Executive Director, Growth & Integrated Marketing, and work closely with leaders across Marketing, Creative, Content, and Distribution. This role gives you visibility across the full marketing ecosystem—and the chance to impact how Tennis Channel shows up across platforms, audiences, and major moments year‑round.
Location: Santa Monica, CA (onsite)
In this role, you will: Keep the Engine Running
Support the development of go‑to‑market plans across linear, FAST, app, social, email, and web.
Coordinate over 30 annual tentpoles—ensuring deliverables are tracked, teams are aligned, and campaigns execute smoothly.
Manage day‑to‑day project flow across creative, media, content, PR, and platform teams to keep everyone moving together.
Manage the Calendar
Maintain the master marketing calendar, updating priorities, timelines, and tiering based on upcoming events and KPIs.
Build and manage campaign briefs, timelines, and checklists that eliminate last‑minute fire drills.
Ensure clear communication across teams by documenting milestones, distributing updates, and escalating risks early.
Fuel the Funnel
Partner with Growth, Ad Sales, Distribution, Production, and Industry Relations to support monetization moments across O&O channels.
Help identify where campaigns can drive higher visibility, engagement, and return—using data and audience insights as inputs.
Coordinate placements and marketing opportunities tied to tournaments, tours, and sponsored initiatives.
Support Sales & Integrated Partnerships
Help create marketing materials, campaign recaps, activation decks, and sales‑ready presentations.
Assist in responding to Ad Sales RFPs with clear ideas, timelines, and cross‑department alignment.
Ensure campaign deliverables tied to sponsorships or brand integrations are executed smoothly.
Strengthen the System
Help build scalable integrated marketing processes—from creative asset needs to briefing templates to recap structures.
Gather and package campaign performance insights to help inform future planning.
Bring creative thinking to digital, social, on‑platform, and experiential marketing opportunities.
Qualifications
At least 5 years of integrated marketing, brand marketing, or campaign management experience in media, entertainment, streaming, or sports.
Strong project management skills with the ability to manage multiple timelines and stakeholders.
Understanding of multi‑platform go‑to‑market planning across linear, FAST, digital, app, and social channels.
Experience working cross‑functionally with creative, sales, content, distribution, or product teams.
A proactive, detail‑oriented mindset with strong communication skills—comfortable driving clarity in fast‑moving environments.
Tennis Channel is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
The base salary compensation range for this role is $80,000 to $100,000. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. Full‑time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and an employee stock purchase plan.
#J-18808-Ljbffr