Senior Manager, Audience and Program Marketing Job at Darktrace in Boston

Overview

Senior Manager, Audience and Program Marketing at Darktrace. Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape. The Darktrace Active AI Security Platform delivers a proactive approach to cyber resilience to secure the business across the entire digital estate.

We’re looking for a strategic, growth-oriented Senior Manager, Audience and Program Marketing to lead initiatives that deepen customer engagement, accelerate expansion and drive long-term value. This role influences cross-sell/upsell and renewals with the Customer Success & Renewals teams. You will design, own, and execute programs that deliver tangible value and create growth opportunities – ensuring every Darktrace customer feels connected, informed, and empowered to expand their partnership with Darktrace.

What You Will Do To Drive Impact

• Design and execute targeted programs that influence cross-sell, upsell, and renewal outcomes across the customer base.
• Develop multi-touch, multi-quarter campaigns that deliver measurable value throughout the customer journey.
• Lead engagement programs that drive adoption, satisfaction, and retention through scalable initiatives such as customer events, product education sessions, and value-driven campaigns (Tech Meetups, Innovation Summits, and more).
• Partner closely with Customer Success and Renewals teams to align marketing initiatives and customer communications to lifecycle milestones and account strategies.
• Enable Customer Success teams with toolkits, playbooks, and campaign assets that help deliver consistent value messaging and engagement opportunities.
• Partner with Brand Marketing and Customer Success to cultivate the customer community platform to increase overall value and satisfaction.
• Activate customer advocacy by identifying promoters and driving peer reviews to amplify influence and trust.
• Measure and optimize program performance using KPIs tied to engagement, upsell pipeline sources, and renewals influenced. Apply insights to continuously improve.

What Skills & Experience You’ll Need

• 5+ years of experience in B2B marketing with a focus on customer marketing, lifecycle marketing, or customer success enablement.
• Proven ability to design and execute programs that drive measurable outcomes in renewals, upsell, and cross-sell.
• Experience collaborating with Customer Success, Renewals, and Sales Teams to align marketing initiatives with GTM strategies.
• Strong understanding of customer lifecycle management and SaaS growth metrics (NRR, churn, adoption, etc.).
• Hands-on experience with CRM and marketing automation platforms including Salesforce, Gainsight, and HubSpot.
• Exceptional project management and stakeholder engagement skills, with the ability to manage multiple programs across global teams.
• Data-driven mindset with proficiency in analyzing campaign performance and applying insights to optimize strategies.
• Excellent communications and storytelling skills to craft compelling, value-driven messaging for customers.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• Willingness to travel up to 30%.
• Benefits: 100% medical, dental and vision insurance, plus dependents; paid parental leave; pet insurance; life insurance; 401(k); Employee Assistance Program.

Employment Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Computer and Network Security

To learn more, visit http://www.darktrace.com.