Director, Online Community & Content Management Job at PACSUN in Anaheim

Join the Pacsun Community Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community. LinkedIn- Our Community The Director of PR & Communications will serve as Pacsun’s lead strategist and spokesperson for all public, company, and media communications. Reporting to the CEO, the Director of PR & Communications will work closely with external stakeholders (inclusive of the Board of Directors), and other members of the senior leadership team to shape, protect, and promote Pacsun’s voice and reputation. This role leads the strategy and implementation of all press, public relations, media partnerships, company announcements, and content positioning—ensuring consistency, clarity, and alignment with Pacsun’s mission and values. The Director of PR & Communications will cultivate and manage relationships with media and key external stakeholders while developing internal strategies that ensure effective, timely, and proactive communication. Strategic Communications Working closely with leadership and external stakeholders, develop and execute a comprehensive press and communications strategy that advances Pacsun’s mission, enhances public awareness, and strengthens its national and international reputation Serve as primary spokesperson, representing its leadership and programs across all media channels Partner with leadership and program teams to craft messaging that communicates institutional priorities, exhibitions, programs, and initiatives Anticipate and manage communications issues, risks, and opportunities, lead on crisis communications and sensitive matters with sound judgment and discretion Public Relations Build and maintain strong relationships with journalists, editors, and influencers across art, culture, entertainment, philanthropy, and general-interest media Secure high-quality, strategic coverage for Pacsun activities, exhibitions, and leadership in major regional, national, and international outlets Oversee press releases, media advisories, op-eds, statements, and related materials; edit and approve all outgoing public communications Secure and manage project-based external public relationships agencies Communications Oversee Pacsun’s editorial voice across digital platforms, and official statements Collaborate with the Marketing and Digital teams to ensure company messaging is reflected consistently online and through social media Develop content calendars and storytelling initiatives that amplify Pacsun’s voice and public impact Establish annual goals, performance indicators, and reporting systems to evaluate impact and visibility Foster an environment of collaboration, integrity, and creative problem-solving across departments Serve as a trusted advisor to leadership and staff on communication strategies, tone, and positioning Strategic & Analytical Judgment: Brings clarity to complex, high-stakes communications. Evaluates tradeoffs, anticipates reputational risk, and makes audience-aware decisions grounded in facts, timing, and impact. Executive-Level Communication: Partners cross-functionally (Legal, People, Finance, Ops, Marketing) to ensure messaging is accurate, consistent, and aligned to enterprise priorities, not just comms goals. Leads through ambiguity, transformation, and real-time issues. Stays calm under pressure, adapts quickly, and keeps teams moving without compromising judgment or quality. Inclusive Leadership : Builds and develops a high-performing corporate communications team where trust, belonging, and accountability are standard operating procedure. Ownership & Accountability: Owns outcomes end-to-end across corporate narrative, internal comms, media/issues response, and leadership communications. Translates business strategy into clear narratives, messaging frameworks, and communication plans. Education / Experience: Bachelor’s degree in communications, journalism, public relations, or a related field required or comparable experience preferred Minimum ten (10) years of progressively responsible experience in communications, public relations, or media management, ideally in retail or adjacent industries Proven success managing high-profile media relations and company communications Experience serving as a spokesperson for a high-profile organization Demonstrated record of securing major press coverage and managing communication strategies across multiple platforms Exceptional written and verbal communication skills Strong strategic planning and crisis management capabilities Established media network across cultural and news outlets Familiarity with digital storytelling, social media strategy, and emerging communication trends Developing the Community/ Leadership Qualities: Develop and nurture strong cross functional partnerships; Serve as a Pacsun advocate in the industry and marketplace. Recruit, identify, develop, and retain talent that delivers performance excellence. As a manager, serve as a leader of company culture, norms, and conduct. Dog friendly office environment ~ On-site Cafe ~ On-site Gym ~$Generous associate discount of 30-50% off merchandise online and in-stores ~ Competitive long term and short-term incentive program ~ Immediate 100% vested 401K contributions and employer match ~ Ability to work on computer and mobile phone for multiple hours; Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building. Hotel, Airplane, and Car Travel may be required. This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.