UV Skinz, Inc.
The brand was born from heartbreak when our founder lost her husband – and father to their three young boys – to melanoma at just 32. Out of that loss came a fierce determination to help families enjoy the outdoors safely. Today, our UPF 50+ apparel has grown into a trusted national brand, protecting everyone from babies to adults, in and out of the water.
We’re at an inflection point: strong ecommerce growth, emerging wholesale, and a mission to become the go-to sun protection brand in North America. To get there, we need a resourceful and skillful Director of Marketing to take the wheel.
This is not a “keep the lights on” marketing job. It’s for a builder who can scale an apparel brand in high-seasonality categories. You’ll own our marketing budget, elevate our creative output, bring paid channels in-house, and sharpen the storytelling that makes UV Skinz unforgettable.
As our Director of Marketing, you’ll:
Manage and optimize the marketing budget across ecommerce, marketplaces, and creative campaigns.
Bring ads in-house: Oversee paid social, search, and emerging channels with a strong testing mindset (currently outsourced to media buyers).
Scale creative content: Build our in-house creative engine, from product photography to storytelling and social campaigns that spark brand love.
Guide a team of marketers and creatives (Brand Manager, Designer, and contractors) toward clear goals and accountability.
Be data-driven & scrappy: Work with Sales, Operations, and Finance to align marketing execution with business growth.
Champion the brand: Ensure our mission, values, and customer promise shine through every channel and touchpoint.
A strategic marketing leader with 5–10 years of progressive experience in consumer brands (preferably apparel, lifestyle, or DTC)
Highly organized with strong project management skills and a knack for balancing competing priorities
Fluent in digital channels: paid social, Google, email/SMS, organic social, SEO/GEO, affiliate, influencer, content
Adept at managing a marketing budget, setting forecasts, and delivering ROI
Comfortable both building teams and rolling up sleeves when needed
Natural storyteller who believes in brand as much as performance
Mission-driven brand with real impact: every sunburn prevented matters.
Chance to own the full marketing engine in a profitable, growing apparel company.
Hybrid work model (Sonora HQ + Bay Area travel options).
Competitive pay, benefits, and the opportunity to grow alongside a fast-scaling brand.
Building a company takes passion, grit, and time, and we know the same is true for building a career. We don't view applicants as data points; If you’ve helped an apparel brand scale and you’re ready to lead a mission-driven company to its next chapter, we want to hear from you.