Forme is hiring: Head of Marketing, Building Materials in Los Angeles

About Forme Forme is a high-growth consumer health and wellness startup on a mission to help people move, feel, and live better through science-driven design. Our patented wearable technology and clinically informed products are trusted by leading healthcare professionals, professional athletes, and thousands of customers worldwide. 5000 as one of the fastest-growing private companies in the U.We’re a team of builders, creatives, and innovators who believe design and storytelling are central to shaping culture, fueling growth, and delivering impact. We’re looking for a dynamic, hands-on Marketing Director to lead and scale our marketing organization. Reporting directly to the Co-Founder/CEO, you’ll own the full marketing strategy across brand, performance, product, and communications. This is a full-time, in-office role based in Los Angeles. A marketing leader with proven experience scaling a DTC consumer brand or high-growth startup. Fluent across brand storytelling and performance marketing , with a deep understanding of how creative, paid media, partnerships, and product marketing work together. Experienced in managing and coordinating with performance marketing agencies , ensuring strategies are aligned and execution delivers measurable results. A data-driven decision maker who knows how to balance gut creative instincts with performance metrics. Develop and execute the integrated marketing strategy across paid, owned, and earned channels to drive customer acquisition, retention, and brand awareness. Lead brand positioning, messaging, and creative direction in partnership with design and product teams. Own and optimize all performance marketing channels (Meta, Google, TikTok, affiliates, influencers), including close coordination with our external performance marketing agency . Build out and lead the marketing team, setting clear goals and developing talent. Partner with product and operations to launch new products with effective go-to-market strategies. Drive PR, partnerships, and community engagement efforts to elevate brand awareness and credibility. Analyze data, measure ROI, and continually refine strategies to maximize growth. Work closely with the CEO and executive team to align marketing with company vision and business objectives. 5+ years of progressive marketing experience, with at least 2+ years in a senior leadership role. ~ Proven track record of scaling marketing efforts in a high-growth, fast-paced environment . ~ Experience managing external agencies and ensuring accountability to performance goals. ~ Location: Full-time, in-office at our Los Angeles office Benefits: Medical, dental, vision, 401k match, wellness perks, and access to our products Tell us about a brand you’ve helped scale. What marketing channels do you consider the highest priority for growth-stage consumer brands today, and why? # Have you managed external agencies before (performance, creative, PR)?