Senior Director, Marketing Strategy and Engagement (Washington) Job at Inside Hi

Senior Director, Marketing Strategy and Engagement

Georgetown Berkley School of Nursing (BSON), Georgetown University, hybrid remote 3 days/week.

Job Overview

The Senior Director of Marketing Strategy and Engagement at the Georgetown Berkley School of Nursing (BSON) will lead the development and execution of integrated marketing strategies that advance the school's reputation, enrollment, and partnerships across all programs. This is a new role. The Berkley School of Nursing operates a hybrid marketing structure, leveraging support from universityled teams and external vendors.

Duties

• Oversee Salesforce Marketing Cloud and work with internal and external stakeholders in implementation of webbased technologies (i.e., generative AI, chatbots, etc.) with a focus on lead acquisition.
• Collaborate with senior leaders to define and administer the marketing strategy for BSON across programs and offerings, establishing KPIs to drive enrollment and meet goals.
• Integrate and coordinate marketing communications strategy across BSON (working directly with admissions, clinical placement, and advising), providing strategic and operational oversight.
• Define school annual marketing priorities, audience determination, and goals reflecting the school/unit's unique mission and audience.
• Elevate brand awareness through internal and external partnerships.
• Support external marketing firms in an integrated strategy including fullfunnel paid social, search, native, outofhome, digital, sponsored content, video, blog, event, and email communication campaigns.
• Develop messaging for all advertising channels, including SEM campaigns, enrollment marketing messaging, and externalfacing materials to support recruitment goals.
• Manage data collection, marketing efforts, and final approvals to ensure accurate and strategic submissions that impact rankings.
• Build out and manage a highperformance marketing team.

Requirements & Qualifications

• Bachelors degree in business, marketing, journalism, public relations, English, liberal arts, or related field.
• At least 68 years in marketing (higher education or online marketing management a plus).
• Exemplary interpersonal, communication, and conflict management skills with an entrepreneurial, positive, inclusive spirit.
• Consultative communication style to various constituencies including prospective students, current students, alumni, faculty, and staff.
• Minimum 23 years in supervisory role with experience building highperforming teams.
• Strategic thinking in delivery of programs and services.
• Comfortable working with technology, analyzing market data, learning new systems and strong attention to detail.
• Experience with Salesforce Marketing Cloud, proficiency in MS Word, Excel, PowerPoint and other data visualization tools.

Preferred Qualifications

• Masters degree (Marketing, MBA, or similar) preferred.
• Prior experience or knowledge of management education trends and issues is beneficial.

Work Mode Designation

Hybrid, remote 3 days/week. Work mode designations are regularly reviewed.

Pay Range

$54,616.00 - $100,493.33

EEO Statement

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.