Marketing Manager Job at Reinforce Labs, Inc. in Palo Alto

About Us We’re an early-stage B2B SaaS company building AI-powered products for enterprise teams. Our customers care deeply about safety, trust, compliance, and revenue impact, and we help them launch AI features confidently. We’re looking for a Marketing Manager who can own product messaging, outbound campaigns, and GTM , and who’s comfortable working with agencies on creative and copy to turn ideas into pipeline. Role Overview You’ll be the hub of our marketing engine : sharpening our positioning, turning product capabilities into clear value props, and driving outbound messaging across channels (email, social, website, sales collateral). You’ll partner with product, sales, and agencies to plan and execute GTM plays for new features, use cases, and verticals. This role is ideal for someone who’s hands‑on, loves writing and storytelling, and has already shipped GTM campaigns at a B2B company. What You’ll Do Product & Outbound Messaging Own and continuously refine core product messaging (who we serve, what problem we solve, why we’re different). Translate complex technical concepts into simple, compelling narratives for buyers and end users. Craft outbound messaging for sequences, LinkedIn, email, and events alongside sales and product. Content & Creative (with Agencies) Develop briefs and manage external agencies/freelancers for: Brand campaigns Design and creative assets Long‑form and short‑form copy (landing pages, ebooks, ads, video scripts). Sales enablement materials Review and edit agency deliverables to ensure message‑market fit and brand consistency. Maintain a messaging and asset library for sales, customer success, and leadership. GTM & Launches Build and run GTM plans for new features, segments, and partnerships: Define objectives, audiences, channels, and key messages. Coordinate timelines and deliverables across product, sales, and agencies. Own launch collateral: landing pages, one‑pagers, decks, email campaigns, and announcements. Partner with sales to ensure they’re enabled with the right story, tools, and proof points . Demand Gen & Outbound Support Collaborate on campaign strategy and calendars that support pipeline goals (webinars, sequences, content, events). Work with sales to test outbound messages and hooks , then roll learnings into playbooks. Help optimize website and landing pages for conversion and clarity . Insights, Analytics & Iteration Track performance of campaigns and messaging (opens, CTR, opps created, pipeline, etc.). Run A/B tests on subject lines, CTAs, and positioning. Collect and synthesize customer/prospect insights from calls, win/loss, and market research. What We’re Looking For Experience 3–6+ years in B2B marketing (product marketing, demand gen, or full‑stack marketing) at a SaaS or startup. Demonstrated experience with: Product messaging & positioning Outbound / sales‑aligned messaging Working with agencies for creative + copy GTM launches (features, products, or major campaigns) Skills Excellent writing and storytelling skills; you can produce or edit strong copy yourself. Strong sense of structure and narrative (problem → tension → solution → proof). Comfortable building GTM plans and aligning cross‑functional teams. Familiar with common B2B tools (e.g., HubSpot/Salesforce, marketing automation, LinkedIn, analytics). Mindset Startup‑oriented: you’re comfortable with ambiguity and rolling up your sleeves. Data‑informed but not paralyzed; you use metrics to learn and adjust. Collaborative; happy to iterate quickly with founders, product, and sales. Nice‑to‑Haves Experience in AI, security, trust & safety, or compliance . Experience enabling sales teams and/or building sales collateral libraries . Comfort interviewing customers and turning insights into messaging. #J-18808-Ljbffr