Sega of America, Inc.
Director, Product Marketing, Legacy
Sega of America, Inc., Irvine, California, United States, 92713
Sega of America, Inc. provided pay range
This range is provided by Sega of America, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $222,000.00/yr Hybrid Work Model
Hybrid work model allows for a mix of remote and on-site work. Employees will collaborate with their local teams and maintain a presence in the office as required. Job Summary
Reporting to the Vice President of Product Marketing, the Director of Product Marketing drives world‑class game marketing and performance across a portfolio of iconic SEGA IP, including Crazy Taxi, Jet Set Radio, Streets of Rage, and more. Working closely with studio partners, marketing cross‑functional teams, and key business stakeholders in our American, European, and Japan offices, you will lead your team to shape the global product marketing strategy, positioning, and go‑to‑market tactical plan as well as drive the business plan for your titles worldwide. Duties and Responsibilities
Be the owner for all aspects of marketing leadership across a portfolio of assigned titles, including full lifecycle management from long‑range portfolio planning to foundational marketing strategy to go‑to‑market execution and post‑mortem. Develop, implement, and lead product positioning, audience definition/sizing, and the overarching marketing strategies. Drive the timely planning and execution of go‑to‑market plans across all marketing channels. Oversee the creation of all global marketing assets for your product and campaigns, including key art, logos, trailers, and more. Lead and influence decision making across key executive stakeholders, including business and game development for brands such as Sonic the Hedgehog and more. Function as a highly collaborative custodian of integrated marketing across multiple partners including communications and public relations, community, sales, creative services, events, paid media, 1st parties, external agencies, development teams, and regional marketing teams in the Sega of Europe and Sega of Japan offices. Mentor and develop a team of product marketing leads to empower them to lead cross‑functional teams on marketing campaigns for their games. Support the inline/greenlight process with market insights and forecast rationale while representing the needs of players. Own the Western P&L and manage the marketing budget across your portfolio. Serve as the global marketing lead for your games, ensuring regional marketing teams create plans that adhere to a global marketing strategy while simultaneously encouraging and empowering regional teams to develop marketing plans tailored to their market, audience preferences, and behaviors. Develop and maintain excellent relationships with studio partners and serve as the voice of the brand to players and the voice of the players to developers. Work hand in hand with transmedia and brand team counterparts to develop complimentary marketing plans to help grow the audience for SEGA brands and leverage movies, TV, consumer products, and other transmedia initiatives to help market your games. Function as a change agent and drive high impact, innovative marketing campaigns and initiatives, with ability to explain effectiveness via KPIs. Analyze varieties of data, identify marketing trends, and apply data to produce fact‑driven recommendations. Other related duties as required. In‑office requirements:
Effective supervision and collaboration among team members and stakeholders. Regular in‑office attendance to facilitate communication, collaboration, and teamwork. Enhancement of information sharing necessary for effective job performance and product creation.
Qualifications and Skills
Minimum of 10+ years of experience in a marketing role within gaming or consumer products, with experience launching multiple games preferred. Bachelor’s Degree or equivalent experience in the field; MBA is a nice to have but not required. Must be a gamer or passionate about the gaming industry and care deeply about representing the needs of players. Experience working within Japanese‑headquartered companies or relevant non‑domestic headquartered companies strongly recommended; experience working in a global environment is a must. Japanese language skills are a plus but are not required. Experience developing, managing, and pitching global marketing campaigns, working with regional and cross‑functional teams to ensure the vision is executed effectively. Experience managing marketing budgets of $5M – $50M+. Direct experience and knowledge of 1st‑party console and PC platform partner processes and policies. Experience in project management, analysis, and the ability to collaborate with multiple teams on multiple projects in a fast‑paced environment. Highly effective oral and written communication skills and attention to detail. Independent worker with little supervision required and willingness to navigate areas of unfamiliarity while maintaining a positive, professional, collaborative, and flexible attitude. Strong analytical skills necessary to measure campaign effectiveness/ROI and adjust as needed. Ability to coordinate execution of plans within budget and established timelines. Ability to manage a team of direct reports, with desire to grow, cultivate, and nurture direct reports. Willing to occasionally conduct meetings with Europe and Japan around normal US business hours as needed. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Computer Games, Entertainment Providers, and Software Development
#J-18808-Ljbffr
This range is provided by Sega of America, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$180,000.00/yr - $222,000.00/yr Hybrid Work Model
Hybrid work model allows for a mix of remote and on-site work. Employees will collaborate with their local teams and maintain a presence in the office as required. Job Summary
Reporting to the Vice President of Product Marketing, the Director of Product Marketing drives world‑class game marketing and performance across a portfolio of iconic SEGA IP, including Crazy Taxi, Jet Set Radio, Streets of Rage, and more. Working closely with studio partners, marketing cross‑functional teams, and key business stakeholders in our American, European, and Japan offices, you will lead your team to shape the global product marketing strategy, positioning, and go‑to‑market tactical plan as well as drive the business plan for your titles worldwide. Duties and Responsibilities
Be the owner for all aspects of marketing leadership across a portfolio of assigned titles, including full lifecycle management from long‑range portfolio planning to foundational marketing strategy to go‑to‑market execution and post‑mortem. Develop, implement, and lead product positioning, audience definition/sizing, and the overarching marketing strategies. Drive the timely planning and execution of go‑to‑market plans across all marketing channels. Oversee the creation of all global marketing assets for your product and campaigns, including key art, logos, trailers, and more. Lead and influence decision making across key executive stakeholders, including business and game development for brands such as Sonic the Hedgehog and more. Function as a highly collaborative custodian of integrated marketing across multiple partners including communications and public relations, community, sales, creative services, events, paid media, 1st parties, external agencies, development teams, and regional marketing teams in the Sega of Europe and Sega of Japan offices. Mentor and develop a team of product marketing leads to empower them to lead cross‑functional teams on marketing campaigns for their games. Support the inline/greenlight process with market insights and forecast rationale while representing the needs of players. Own the Western P&L and manage the marketing budget across your portfolio. Serve as the global marketing lead for your games, ensuring regional marketing teams create plans that adhere to a global marketing strategy while simultaneously encouraging and empowering regional teams to develop marketing plans tailored to their market, audience preferences, and behaviors. Develop and maintain excellent relationships with studio partners and serve as the voice of the brand to players and the voice of the players to developers. Work hand in hand with transmedia and brand team counterparts to develop complimentary marketing plans to help grow the audience for SEGA brands and leverage movies, TV, consumer products, and other transmedia initiatives to help market your games. Function as a change agent and drive high impact, innovative marketing campaigns and initiatives, with ability to explain effectiveness via KPIs. Analyze varieties of data, identify marketing trends, and apply data to produce fact‑driven recommendations. Other related duties as required. In‑office requirements:
Effective supervision and collaboration among team members and stakeholders. Regular in‑office attendance to facilitate communication, collaboration, and teamwork. Enhancement of information sharing necessary for effective job performance and product creation.
Qualifications and Skills
Minimum of 10+ years of experience in a marketing role within gaming or consumer products, with experience launching multiple games preferred. Bachelor’s Degree or equivalent experience in the field; MBA is a nice to have but not required. Must be a gamer or passionate about the gaming industry and care deeply about representing the needs of players. Experience working within Japanese‑headquartered companies or relevant non‑domestic headquartered companies strongly recommended; experience working in a global environment is a must. Japanese language skills are a plus but are not required. Experience developing, managing, and pitching global marketing campaigns, working with regional and cross‑functional teams to ensure the vision is executed effectively. Experience managing marketing budgets of $5M – $50M+. Direct experience and knowledge of 1st‑party console and PC platform partner processes and policies. Experience in project management, analysis, and the ability to collaborate with multiple teams on multiple projects in a fast‑paced environment. Highly effective oral and written communication skills and attention to detail. Independent worker with little supervision required and willingness to navigate areas of unfamiliarity while maintaining a positive, professional, collaborative, and flexible attitude. Strong analytical skills necessary to measure campaign effectiveness/ROI and adjust as needed. Ability to coordinate execution of plans within budget and established timelines. Ability to manage a team of direct reports, with desire to grow, cultivate, and nurture direct reports. Willing to occasionally conduct meetings with Europe and Japan around normal US business hours as needed. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Computer Games, Entertainment Providers, and Software Development
#J-18808-Ljbffr