Director, Global PR and Communications Job at QUAY in San Francisco

Director, Global PR and Communications – QUAY

Base pay range

$150,000.00/yr - $170,000.00/yr

Summary

The PR and Communications Director will support the overall function of Global PR and Communications, with a strong focus on PR tactics, partnerships, and events to help drive brand awareness and brand affinity. A core component of this role will be leading our global PR agencies and growing our global community through strong partnerships that elevate our brand and position us as a cultural force in the worlds of fashion and music. The Global PR & Comms Director will also oversee the production of all global press materials and develop cut‑through global influencer programs that deliver a diverse range of content to help fuel social and solidify Quay’s spot as one of the most buzzworthy eyewear brands.

Principal Accountabilities

• Maintain the relationship and function as the day‑to‑day contact with the US and AU PR Agencies; hold bi‑weekly status meetings, quarterly and yearly strategy sessions to drive PR KPI’s. (20%, PRIMARY)
• Work closely with VP of Brand and PR agency on developing Quay’s partnership strategy to amplify our brand, drive buzz and position ourselves as a cultural force in the worlds of fashion and music. (20%, COLLABORATIVE ROLE)
• Work closely with Social Media and Influencer Marketing Manager on Influencer Marketing and Social Media Strategy. (10%, COLLABORATIVE ROLE)
• Concept, brief and oversee the production of all global press materials including press kits, mailers, look books, line sheets and notecards; provide directive to all global PR agencies and regional marketing teams to ensure consistency and global alignment (10%, PRIMARY)
• Oversee Global PR target lists (evergreen and by launch) and help identify up‑and‑coming talent and content creators who elevate our brand and reflect our values; maintain internal PR contact database (10%, PRIMARY)
• Help produce and execute high‑impact events that inspire and educate brand partners, press, influencers, and customers (10%, PRIMARY)
• Assist with ongoing weekly and monthly global PR recaps and KPI reporting, create PR strategy and program decks, and implement all PR plans into the content marketing calendar (10%, PRIMARY)
• Process and oversee incoming and outgoing PR sample orders, maintain organization of the PR closet and place replenishment orders for global PR agencies, as needed (5%, PRIMARY)
• Field all media inquiries in the general PR inbox; help facilitate thoughtful mailers and fulfill daily product requests for media, influencers, photo shoots, and gift bag opportunities via Global PR agencies (5%, PRIMARY)

Key Working Relationships

This role coordinates closely with Global Brand Marketing, Creative, VM, Digital Marketing/Ecomm, Product Development and international Quay teams. This role also works closely with all PR agencies around the globe.

Required Skills & Experience

• Bachelor’s degree in Business, PR, Marketing, Communications or related fields
• 6-8 years of experience in Public Relations or Communications
• 5-7 years in event planning and production
• Proven success and relationships with fashion, beauty and lifestyle influencers and media
• Demonstrated success with media strategy, story development, and pitching
• Exceptional interpersonal, verbal and written communication skills

Travel Requirements

• 10-15% travel

Physical Requirements

• This position is based in an office environment. Primarily sedentary work with occasional exertion of up to 30 pounds of force to lift, carry, push, pull or otherwise move objects.
• Must be able to perform essential functions (with or without an accommodation) without posing a "direct threat" to the health and safety of self or others.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing/Editing

Industries

Apparel & Fashion