NerdWallet, Inc is hiring: Senior Product Manager (SEO) in San Francisco

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do. Organic traffic and search engine optimization are foundational elements that have contributed to NerdWallet’s success. As the Senior Product Manager for SEO you will be responsible for defending and growing our organic audience by building, testing, and optimizing on‑site SEO features that ensure our content reaches our target audience. You’ll drive strategy and execution, shaping the end‑to‑end user experience and making a tangible impact on millions of consumers navigating key financial decisions. You should be passionate about delivering meaningful, intuitive, and user‑friendly product experiences that empower people to make confident financial choices. You’ll combine strategic vision with hands‑on execution, collaborating with cross‑functional partners to integrate robust solutions that enhance our ecosystem. The ideal candidate has a strong background in fintech, consumer finance, or growth‑focused product management, proven SEO experience and thrives in a fast‑paced environment where experimentation and innovation drive measurable results. You’ll continuously monitor product performance metrics to optimize user engagement, conversion, and long‑term value, ensuring that every enhancement moves both the customer and the business forward. This role reports to the Director, Engineering for the SEO Team. Where you can make an impact: Own Product Strategy: Lead the end to end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels. Accelerate Growth: Launch and optimize experiences that improve customer outcomes and scale the business. Leverage Market Insights: Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions. Champion Consumer‑Centric Innovation: Deeply understand consumer behaviors and needs to deliver personalized high‑impact product experiences. Drive Execution: Partner cross functionally to deliver new features and product enhancements on time and with measurable impact. Optimize Performance: Use data, A/B testing and experimentation to improve engagement, conversion and retention. Advocate for the Customer: Keep user needs and outcomes at the heart of every decision. Mentor and Collaborate: Support junior PMs, fostering growth, inclusion and shared success. Experience: 7+ years in product management position, preferably within fintech, consumer finance, or a related domain 2+ years experience in an SEO growth role Proven success in managing and launching impactful product initiatives ideally within fintech Experience scaling products in fast‑growing businesses - balancing quick wins with long‑term investments Skilled in leveraging data analytics tools and methodologies to inform decision‑making Familiarity with A/B testing, user research techniques and data driven product development Ability to work closely with engineering teams and technical workflows Exceptional communication and collaboration skills, with the ability to influence both technical and non‑technical stakeholders without direct authority Where: This role will be remote (based in the U.S.). We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family. What we offer: Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?) Industry‑leading medical, dental, and vision health care plans for employees and their dependents Rejuvenation Policy – Flexible Vacation Time Off + 11 holidays + holiday company shutdown New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care Mental health support Paid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend) Work from home equipment stipend and co‑working space subsidy (Only remote Nerds are eligible for these stipends) Have Some Fun! (Nerds are fun, too) Nerd‑led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities Hackathons and team events across all teams and departments Company‑wide events like NerdLove (employee appreciation) and our annual Charity Auction Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match Plan for your future (And when you retire on your island, remember the little people) 401K with 4% company match Be the first to test and benefit from our new financial products and tools Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar Disability and Life Insurance with employer‑paid premiums If you are based in California, we encourage you to read this important information for California residents linked here. NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment. NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice, as well as the Los Angeles Fair Chance Act, which requires this notice. NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E‑Verify program for all US locations. For more information, please see: E-Verify Participation Poster (English+Spanish/Español) Right to Work Poster (English) / (Spanish/Español) #J-18808-Ljbffr In Summary: As the Senior Product Manager for SEO you will be responsible for defending and growing our organic audience by building, testing, and optimizing on‑site SEO features that ensure our content reaches our target audience . The ideal candidate has a strong background in fintech, consumer finance, or growth‑focused product management, proven SEO experience . En Español: En NerdWallet, estamos en una misión de traer claridad a todas las decisiones financieras de la vida y cada gran misión requiere un equipo de nerds excepcionales. Hemos construido una cultura inclusiva, flexible y candidata donde podrás crecer, asumir riesgos inteligentes y ser tú mismo sin disculpas (opcional). Ya sea remoto o dentro de la oficina, apoyamos cómo prosperas mejor. Invertimos en tu bienestar, desarrollo y capacidad para impactar porque cuando uno de los niveles de Nerd se eleva, todos lo hacemos. El tráfico orgánico y la optimización del motor de búsqueda son elementos fundamentales que han contribuido a Nerd wallets. Como Gerente Senior de Productos de SEO usted será responsable de defender y aumentar el éxito de nuestra audiencia orgánica mediante la construcción, pruebas y asegurarnos de que las funciones de SEO cruzan nuestras manos. El candidato ideal tiene una sólida formación en tecnología financiera, finanzas para el consumidor o gestión de productos enfocados al crecimiento, experiencia comprobada en SEO y prospera en un entorno acelerado donde la experimentación e innovación impulsan resultados medibles. Usted monitoreará continuamente las métricas de rendimiento del producto para optimizar la participación, conversión y valor a largo plazo de los usuarios, asegurando que cada mejora avanza tanto al cliente como al negocio. Este papel informa al Director, Ingeniería para el Equipo SEO. Donde puede hacer un impacto: Propia Estrategia de Producto: Liderar la visión final y la hoja de ruta, asociarse con datos, diseño, ingeniería y marketing para impulsar el crecimiento en canales orgánicos. Acelerar el Crecimiento: Lanzar y optimizar experiencias que mejoren los resultados de los clientes y escalar el negocio. Aprovechar Market Insights: Realizar análisis de mercado exhaustivo e investigación de usuario para identificar oportunidades, informar estrategias e orientar decisiones de productos. No importa dónde se encuentre, NerdWallet ofrece beneficios y ventajas para apoyar el bienestar físico, financiero y emocional de usted y su familia. Lo que ofrecemos: Trabajar duro, Mantenerse equilibrado (La vida es una serie de actos de equilibrio, ¿eh?) Planes líderes en la industria de atención médica, odontológica y visual para los empleados y sus dependientes Política de rejuvenecimiento Flexible tiempo de vacaciones fuera + 11 días festivos + cierre de las compañías navideñas Nuevo permiso de padres para los trabajadores con un niño recién nacido o un niño colocado con ellos para adopción o cuidado de crianza Apoyo a la salud mental pagada Si después de 5 años los nerds recargan, adquieren conocimiento y piraten sus intereses futuros Salud y Cuidado Dependiente FSA y Plano HSA con contribución mensual Nerdwallet A través de productos de bienestar remoto basados en teléfonos celulares 401K , Servicios de ayuda al trabajador WifiNerdStipendio y otros servicios financieros están vinculados a este programa de trabajo, nuestros programas de apoyo a personas con discapacidad son muy valiosos e inmutables. ¡Cuando nuestra compañía está comprometida a seguir adelante! Prohíbemos la discriminación y el acoso sobre la base de cualquier característica protegida por las leyes federales, estatales o locales aplicables, por lo que todos los solicitantes calificados recibirán una consideración para su empleo. NerdWallet considerará a candidatos cualificados con antecedentes penales en virtud de la Ley Fair Chance de California y de San Francisco Fair Chance Act, que requiere este aviso, así como de la ley de Los Ángeles Fair Chance, que exige esta notificación.