Aristo Sourcing is hiring: Head Of Marketing/ Marketing Automation Manager in Po

Our Client is a global life science reagents company supplying ELISA kits, antibodies, assays, and immunology tools to academic and industry researchers worldwide. We sell directly to scientists and operate a data-driven, performance-focused commercial model. Role Summary We are hiring a Marketing Automation Manager to own, build, manage, and be accountable for the full end-to-end marketing automation system across all channels. This role has clear ownership and responsibility for: Lifecycle strategy and execution Automation tooling and architecture Cross-channel orchestration Revenue and pipeline impact Hands‑on ownership role, not a coordination or advisory position. Note: We already have dedicated Product Management and SEO roles. This position focuses on activation, automation, and conversion. Key Responsibilities End-to-End Marketing Automation Ownership Design and operate the full marketing automation lifecycle: Lead capture → nurture → conversion → repeat purchase → re-engagement Build scalable, documented automation workflows Own the marketing automation roadmap and execution Multi-Channel Automation Own and integrate automation across: Email (plain-text and HTML/image) CRM-driven workflows Website forms & behavioral triggers Audience sync for paid retargeting (Google, Meta, LinkedIn) Optional SMS / WhatsApp (where compliant and relevant) Ensure channels work as one coordinated system, not silos. Segmentation, Data & Personalization Build and maintain segmentation by: Research area Product interest Buyer type (PI, postdoc, lab manager, industry) Geography and institution type Purchase and engagement behavior Own data hygiene, lifecycle states, and enrichment Use behavioral data to drive timing, messaging, and offers Campaign & Revenue Ownership Plan and execute automation for: End‑of‑year budget spend campaigns Limited‑time promotions Product launches and portfolio pushes Align automation with Sales priorities and territories Take responsibility for conversion, revenue contribution, and attribution Platform & Stack Ownership Selection, configuration, integrations Deliverability and compliance (GDPR, CAN‑SPAM) CRM and e‑commerce data sync Ensure the system is scalable, reliable, and well‑documented Measurement & Optimization Define and track success metrics: Engagement Conversion Revenue and pipeline influence Run A/B tests on: Messaging styles Subject lines Timing and offers Continuously optimize based on performance data Required Experience Essential 2+ years in marketing automation / lifecycle marketing Proven ownership of end-to-end automation systems Hands‑on experience with platforms such as Active Campaign, HubSpot, Brevo, Klaviyo, Marketo, or similar Strong execution mindset with commercial accountability Comfortable operating at both strategy and execution level Desirable B2B, life sciences, biotech, or technical product experience Experience working closely with Sales and CRM pipelines Understanding of long sales cycles and repeat purchasing Experience managing GDPR‑compliant global audiences Location: Fully Remote Salary $4500 #J-18808-Ljbffr