Persistent Systems
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Assistant Manager @ Persistent Systems | Talent Strategy, End to End Recruiting, Leadership Hiring About Persistent We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 20 Fortune 50 companies and 4 of the 5 top banks in both the US and India, and numerous innovators across the healthcare ecosystem.
Our disruptor’s mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum. Persistent has been recognized across top industry platforms for innovation, leadership, and inclusion. We have delivered 21 sequential quarters of growth with $389.7M in Q1 FY26 revenue, up 3.9% Q-o-Q and 18.8% Y-o-Y growth. Our 25,000+ global team members, located in 18 countries, have been instrumental in helping the market leaders transform their industries. We have been named the fastest-growing Indian IT services brand in the “Brand Finance India 100” 2025 report. We were also cited as a Leader in the ISG Provider Lens™ 2025 for Digital Engineering Services 2025 and the Everest Group Talent Readiness for Next-generation Application Services PEAK Matrix® Assessment 2025
Job Summary Persistent Systems is seeking a visionary and execution-focused
Senior Product Marketing Manager
to lead the marketing strategy for our AI portfolio, including
SASVA (Secure AI Solutions for Vision & Analytics) ,
iAura (Intelligent Automation & Reasoning Assistant) , and
Gen AI Hub (Generative AI Enablement Platform) . This role will be instrumental in shaping how our AI innovations are positioned, adopted, and scaled across industries. You will work closely with product, engineering, sales, and customer success teams to drive awareness, engagement, and growth.
Key Responsibilities Strategic Positioning & Messaging
Develop differentiated messaging and positioning for AI Nexus business including SASVA, iAura, and Gen AI Hub tailored to enterprise buyers, developers, and innovation leaders.
Translate Persistent’s complex AI capabilities into clear, compelling value propositions for target industries (e.g., healthcare, BFSI, hi-tech).
Go-to-Market Leadership
Own the go-to-market strategy for AI Nexus product launches, updates, and feature rollouts.
Collaborate with engineering, solutioning and delivery teams to align roadmap with market needs and customer feedback.
Conduct deep market research on AI trends, adoption challenges, use cases, competitive landscape, and customer pain points.
Build and refine buyer personas and use cases for AI adoption across verticals.
Create sales playbooks, competitive battle cards, and objection-handling guides specific to AI offerings.
Train sales and pre-sales teams on AI product capabilities, positioning, and differentiation.
Content & Campaign Development
Lead the creation of compelling thought leadership content including whitepapers, webinars, blogs, podcasts and roundtables focused on AI innovation.
Partner with service line, industry and performance marketing teams to build targeted campaigns that drive pipelines for AI products.
Identify and cultivate customer success stories showcasing real‑world impact of SASVA, iAura, and Gen AI Hub.
Develop video testimonials, case studies, and reference materials to support sales and marketing efforts.
Performance & Optimization
Define KPIs for AI product marketing initiatives and track performance across channels.
Use data‑driven insights to optimize messaging, campaigns, and content strategy.
Cross-Functional Collaboration
Act as the voice of the customer in product development discussions.
Partner with engineering and data science teams to stay ahead of AI advancements and translate them into market‑ready narratives.
Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA or technical background in AI/ML preferred.
8–10 years of experience in product marketing, with at least 2 years focused on AI, ML, or data‑driven technologies.
Proven success in launching and scaling AI or SaaS products in B2B environments.
Strong storytelling skills with the ability to simplify complex technical concepts.
Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
Preferred Skills
Familiarity with AI frameworks, LLMs, and enterprise AI deployment models.
Understanding of data privacy, security, and compliance in AI applications.
Experience working with cloud platforms (Azure, AWS, GCP) and MLOps tools.
Competitive salary and benefits package
Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
Opportunity to work with cutting‑edge technologies
Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment: Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
We support hybrid work and flexible hours to fit diverse lifestyles.
Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
#J-18808-Ljbffr
Direct message the job poster from Persistent Systems
Assistant Manager @ Persistent Systems | Talent Strategy, End to End Recruiting, Leadership Hiring About Persistent We are an AI-led, platform-driven Digital Engineering and Enterprise Modernization partner, combining deep technical expertise and industry experience to help our clients anticipate what’s next. Our offerings and proven solutions create a unique competitive advantage for our clients by giving them the power to see beyond and rise above. We work with many industry-leading organizations across the world, including 20 Fortune 50 companies and 4 of the 5 top banks in both the US and India, and numerous innovators across the healthcare ecosystem.
Our disruptor’s mindset, commitment to client success, and agility to thrive in the dynamic environment have enabled us to sustain our growth momentum. Persistent has been recognized across top industry platforms for innovation, leadership, and inclusion. We have delivered 21 sequential quarters of growth with $389.7M in Q1 FY26 revenue, up 3.9% Q-o-Q and 18.8% Y-o-Y growth. Our 25,000+ global team members, located in 18 countries, have been instrumental in helping the market leaders transform their industries. We have been named the fastest-growing Indian IT services brand in the “Brand Finance India 100” 2025 report. We were also cited as a Leader in the ISG Provider Lens™ 2025 for Digital Engineering Services 2025 and the Everest Group Talent Readiness for Next-generation Application Services PEAK Matrix® Assessment 2025
Job Summary Persistent Systems is seeking a visionary and execution-focused
Senior Product Marketing Manager
to lead the marketing strategy for our AI portfolio, including
SASVA (Secure AI Solutions for Vision & Analytics) ,
iAura (Intelligent Automation & Reasoning Assistant) , and
Gen AI Hub (Generative AI Enablement Platform) . This role will be instrumental in shaping how our AI innovations are positioned, adopted, and scaled across industries. You will work closely with product, engineering, sales, and customer success teams to drive awareness, engagement, and growth.
Key Responsibilities Strategic Positioning & Messaging
Develop differentiated messaging and positioning for AI Nexus business including SASVA, iAura, and Gen AI Hub tailored to enterprise buyers, developers, and innovation leaders.
Translate Persistent’s complex AI capabilities into clear, compelling value propositions for target industries (e.g., healthcare, BFSI, hi-tech).
Go-to-Market Leadership
Own the go-to-market strategy for AI Nexus product launches, updates, and feature rollouts.
Collaborate with engineering, solutioning and delivery teams to align roadmap with market needs and customer feedback.
Conduct deep market research on AI trends, adoption challenges, use cases, competitive landscape, and customer pain points.
Build and refine buyer personas and use cases for AI adoption across verticals.
Create sales playbooks, competitive battle cards, and objection-handling guides specific to AI offerings.
Train sales and pre-sales teams on AI product capabilities, positioning, and differentiation.
Content & Campaign Development
Lead the creation of compelling thought leadership content including whitepapers, webinars, blogs, podcasts and roundtables focused on AI innovation.
Partner with service line, industry and performance marketing teams to build targeted campaigns that drive pipelines for AI products.
Identify and cultivate customer success stories showcasing real‑world impact of SASVA, iAura, and Gen AI Hub.
Develop video testimonials, case studies, and reference materials to support sales and marketing efforts.
Performance & Optimization
Define KPIs for AI product marketing initiatives and track performance across channels.
Use data‑driven insights to optimize messaging, campaigns, and content strategy.
Cross-Functional Collaboration
Act as the voice of the customer in product development discussions.
Partner with engineering and data science teams to stay ahead of AI advancements and translate them into market‑ready narratives.
Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA or technical background in AI/ML preferred.
8–10 years of experience in product marketing, with at least 2 years focused on AI, ML, or data‑driven technologies.
Proven success in launching and scaling AI or SaaS products in B2B environments.
Strong storytelling skills with the ability to simplify complex technical concepts.
Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
Preferred Skills
Familiarity with AI frameworks, LLMs, and enterprise AI deployment models.
Understanding of data privacy, security, and compliance in AI applications.
Experience working with cloud platforms (Azure, AWS, GCP) and MLOps tools.
Competitive salary and benefits package
Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
Opportunity to work with cutting‑edge technologies
Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment: Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.
We support hybrid work and flexible hours to fit diverse lifestyles.
Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment
Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.
#J-18808-Ljbffr