Marketing Director (Digital/Acquisition)
GBI, New York, NY, United States
Marketing Director (Digital/Acquisition)
Founded in 2009, GBI ( https://gbi.co ) is a rapidly growing fintech company, building groundbreaking technology at the intersection of alternative assets, including precious metals. Our software is already deeply integrated into the world’s top wealth managers and powers retail applications around the globe.
GBI’s core platform currently allows clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over‑the‑counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships.
GBI is expanding its mission to include other alternative investment classes, both traditional (e.g., private markets, private credit, etc.). For this, we need to have the best team on the planet focused on the most impactful solutions; this is where you come in!
Role Summary We’re hiring a Marketing Director to own campaign execution across all lifecycle stages and drive new customer acquisition for our direct‑to‑consumer precious metals brands, hardassetsalliance.com and goldsilver.com.
This is a high‑impact, high‑accountability role responsible for turning strategy into shipped campaigns, recommending where to invest based on expected impact, and owning outcomes.
This is not a “support role” and likely not for most marketers.
But for those with drive, modern marketing skillsets, who take ownership and revel in delivering commercial results, it’s potentially a good fit as the upside to growth is only limited by the person in this role.
You’ll operate at the intersection of strategy, execution, creative, and technology— building campaigns that reach, engage, and convert audiences at scale. In 2026, we are investing more than ever in brand building and shipping new products and campaigns to market, and this role sits at the center of that effort.
You’ll work with an audience of 1.5M+ social followers, 100M+ YouTube views, 1M email list, and significant returning web traffic — while also discovering and unlocking new audiences through paid media, organic media, SEO/AEO, app store, video search, and emerging AI‑driven channels.
What You’ll Own
Campaign strategy, sequencing, and execution
Growth initiatives and experimentation across channels
Campaign briefs and go‑to‑market planning
Channel ownership across paid, affiliates, organic, lifecycle, and content partners
Performance reporting, insights, and recommendations
Ongoing optimization based on results
Responsibilities
Build and run integrated acquisition campaigns across fintech sites, media platforms, email, paid media, and partnerships
Manage digital brand and product marketing initiatives including launches, promotions, and lifecycle programs
Develop offers, test plans, and campaign roadmaps grounded in audience insights and expected ROI
Coordinate internal creative (writers, designers, media personalities), content, and channel teams to ship campaigns on schedule
Track performance using tools like HubSpot, Google Analytics, and ad platforms; present clear insights and next actions weekly
Identify customer behavior trends and redirect team effort toward the highest‑impact opportunities
Recommend budget allocation based on performance and growth potential
Work with agencies, vendors, and partners to extend execution capacity when needed
Stay current on digital trends, competitive activity, and new growth channels, with freedom to test and experiment
Required Experience & Traits
7–12+ years of experience in digital, growth, or acquisition marketing
Proven experience supporting or leading DTC, e‑commerce, or media‑driven growth initiatives
Strong command of paid media, lifecycle marketing, CRO, SEO, content, and analytics
Analytical and creative — able to translate data into action
Strong cross‑functional collaborator who can lead through influence
Direct financial or fintech experience is not required, but curiosity and motivation to deeply understand the market is essential
This role is for someone who wants ownership, accountability, and the opportunity to build a real growth engine— not just manage programs.
To be considered, you must be:
Intensely curious and not afraid to research
Empathetic and understanding of customers’ motivations and needs
Extremely self‑motivated with a high attention to detail and well organized
Very comfortable with data‑driven decisions and “scientific marketing”
Financially literate and able to communicate complex subjects succinctly
Comfortable and suited to working on multiple projects concurrently
What You’ll Get
Opportunity for career growth in a rapidly growing financial media/products company as well as professional development
Ability to work hybrid
A team filled with creatives, specialists, and technologists to support your ideas and execution
Direct influence on the course of the business and day‑to‑day operations
Competitive salary and benefits including bonus plan, medical and dental insurance, 401(k), and more.
Unlimited paid time off (PTO)
Benefits including medical, dental, and vision insurances, 401(k) with employer matching, and more.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
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GBI’s core platform currently allows clients to buy, sell, and store precious metals and digital currencies within their existing accounts and trading systems. An innovative combination of a global over‑the‑counter marketplace and a storage/logistics network allows wealth managers and institutional investors to work with these alternative investments as native asset classes, maintaining assets under management, growing client assets and relationships.
GBI is expanding its mission to include other alternative investment classes, both traditional (e.g., private markets, private credit, etc.). For this, we need to have the best team on the planet focused on the most impactful solutions; this is where you come in!
Role Summary We’re hiring a Marketing Director to own campaign execution across all lifecycle stages and drive new customer acquisition for our direct‑to‑consumer precious metals brands, hardassetsalliance.com and goldsilver.com.
This is a high‑impact, high‑accountability role responsible for turning strategy into shipped campaigns, recommending where to invest based on expected impact, and owning outcomes.
This is not a “support role” and likely not for most marketers.
But for those with drive, modern marketing skillsets, who take ownership and revel in delivering commercial results, it’s potentially a good fit as the upside to growth is only limited by the person in this role.
You’ll operate at the intersection of strategy, execution, creative, and technology— building campaigns that reach, engage, and convert audiences at scale. In 2026, we are investing more than ever in brand building and shipping new products and campaigns to market, and this role sits at the center of that effort.
You’ll work with an audience of 1.5M+ social followers, 100M+ YouTube views, 1M email list, and significant returning web traffic — while also discovering and unlocking new audiences through paid media, organic media, SEO/AEO, app store, video search, and emerging AI‑driven channels.
What You’ll Own
Campaign strategy, sequencing, and execution
Growth initiatives and experimentation across channels
Campaign briefs and go‑to‑market planning
Channel ownership across paid, affiliates, organic, lifecycle, and content partners
Performance reporting, insights, and recommendations
Ongoing optimization based on results
Responsibilities
Build and run integrated acquisition campaigns across fintech sites, media platforms, email, paid media, and partnerships
Manage digital brand and product marketing initiatives including launches, promotions, and lifecycle programs
Develop offers, test plans, and campaign roadmaps grounded in audience insights and expected ROI
Coordinate internal creative (writers, designers, media personalities), content, and channel teams to ship campaigns on schedule
Track performance using tools like HubSpot, Google Analytics, and ad platforms; present clear insights and next actions weekly
Identify customer behavior trends and redirect team effort toward the highest‑impact opportunities
Recommend budget allocation based on performance and growth potential
Work with agencies, vendors, and partners to extend execution capacity when needed
Stay current on digital trends, competitive activity, and new growth channels, with freedom to test and experiment
Required Experience & Traits
7–12+ years of experience in digital, growth, or acquisition marketing
Proven experience supporting or leading DTC, e‑commerce, or media‑driven growth initiatives
Strong command of paid media, lifecycle marketing, CRO, SEO, content, and analytics
Analytical and creative — able to translate data into action
Strong cross‑functional collaborator who can lead through influence
Direct financial or fintech experience is not required, but curiosity and motivation to deeply understand the market is essential
This role is for someone who wants ownership, accountability, and the opportunity to build a real growth engine— not just manage programs.
To be considered, you must be:
Intensely curious and not afraid to research
Empathetic and understanding of customers’ motivations and needs
Extremely self‑motivated with a high attention to detail and well organized
Very comfortable with data‑driven decisions and “scientific marketing”
Financially literate and able to communicate complex subjects succinctly
Comfortable and suited to working on multiple projects concurrently
What You’ll Get
Opportunity for career growth in a rapidly growing financial media/products company as well as professional development
Ability to work hybrid
A team filled with creatives, specialists, and technologists to support your ideas and execution
Direct influence on the course of the business and day‑to‑day operations
Competitive salary and benefits including bonus plan, medical and dental insurance, 401(k), and more.
Unlimited paid time off (PTO)
Benefits including medical, dental, and vision insurances, 401(k) with employer matching, and more.
Seniority level Director
Employment type Full‑time
Job function Marketing and Sales
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