Meta
Lifecycle Marketing Manager, Reality Labs
Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as AI glasses and VR devices.
Base Pay Range $150,000.00/yr - $211,000.00/yr
Responsibilities
Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels
Develop campaign strategies that support product launches and on‑going business needs
Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
Contribute to the overall integrated marketing strategy for the launch of Meta products
Optimize campaign performance through data insights and provide performance readouts to leadership
Manage content strategy, calendar and targeting alignment across channels
Test and optimize program elements to continuously improve performance
Effectively partner with cross‑functional teams to support and enhance our lifecycle programs
Test and scale new marketing surfaces and technology that support businesses growth
Minimum Qualifications
8+ years experience in CRM working across strategy, implementation and ongoing optimization
Experience building customer acquisition and retention programs across multiple channels
Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)
Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment
Can lead initiatives at both a strategic and execution level
Preferred Qualifications
E-commerce and retail experience, preferably in consumer electronics
Experience working for a developing or emerging brand with multiple products
Referrals increase your chances of interviewing at Meta by 2x.
Get notified about new Marketing Manager jobs in
Burlingame, CA .
$150,000/year to $211,000/year + bonus + equity + benefits
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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Base Pay Range $150,000.00/yr - $211,000.00/yr
Responsibilities
Develop lifecycle marketing strategies and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels
Develop campaign strategies that support product launches and on‑going business needs
Partner with internal teams and external agencies to own and deliver effective, compelling programs and campaigns that drive acquisition, loyalty, engagement and advocacy
Contribute to the overall integrated marketing strategy for the launch of Meta products
Optimize campaign performance through data insights and provide performance readouts to leadership
Manage content strategy, calendar and targeting alignment across channels
Test and optimize program elements to continuously improve performance
Effectively partner with cross‑functional teams to support and enhance our lifecycle programs
Test and scale new marketing surfaces and technology that support businesses growth
Minimum Qualifications
8+ years experience in CRM working across strategy, implementation and ongoing optimization
Experience building customer acquisition and retention programs across multiple channels
Experience with Email Service Providers (ESP), Customer Relationship Management (CRM) and marketing tech tools (e.g., Braze, Salesforce Marketing Cloud, Marketo)
Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Can juggle multiple priorities under pressure and tight deadlines in a highly matrixed environment
Can lead initiatives at both a strategic and execution level
Preferred Qualifications
E-commerce and retail experience, preferably in consumer electronics
Experience working for a developing or emerging brand with multiple products
Referrals increase your chances of interviewing at Meta by 2x.
Get notified about new Marketing Manager jobs in
Burlingame, CA .
$150,000/year to $211,000/year + bonus + equity + benefits
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
#J-18808-Ljbffr