Apollo Theater
Vice President of Marketing and Communications
About The Apollo
In December 2024, The Apollo Theater became the first organization honored by the Kennedy Center Awards, emphasizing its impact on American culture and the performing arts. As the longest‑running talent show in America, Amateur Night at The Apollo launched the careers of icons such as Ella Fitzgerald and Lauryn Hill, and has hosted performances by legends like Smokey Robinson, Lil’ Kim, and today’s biggest stars such as Drake. The Apollo is a vibrant non‑profit rooted in the Harlem community, celebrating Black artists and voices from across the African Diaspora while acting as a catalyst for social and civic advocacy. It is the largest performing arts institution committed to Black culture and creativity.
Description WHO ARE YOU?
Are you passionate and driven, with an entrepreneurial spirit? Are you resourceful, innovative, forward‑thinking, and collaborative? Do you have an interest in culture, performing arts, or entertainment? If so, the Vice President of Marketing and Communications will be the right fit.
The Job The Vice President of Marketing and Communications is a member of the senior leadership team and reports to the Chief Growth Officer. The VP oversees all strategies for marketing and audience development at the Apollo Theater, including media relations, branding, advertising, owned, paid, and social media, and ticketing sales operations. As a vital member of the leadership team, the VP collaborates in setting annual and long‑term organizational goals, represents the Apollo externally in the community, and advocates for a thriving company culture.
This role requires a visionary leader who can drive innovative marketing strategies, enhance brand visibility, lead audience engagement, and effectively communicate the organization’s mission to various constituents. The Vice President will work closely with the Apollo’s cross‑functional teams to identify and maximize opportunities to raise brand awareness, deepen engagement, and broaden reach. The leader also brings end‑to‑end development and implementation of strategic messaging and marketing materials with external audiences, donor constituents, and corporate sponsors, and leads annual ticket revenue goals while overseeing the Apollo’s media agencies of record.
Key Responsibilities Team Leadership and Stakeholder Engagement
Lead and mentor a team of marketing and community engagement professionals, fostering a collaborative and innovative work environment.
Provide regular feedback, professional development opportunities, and performance evaluations to team members.
Manage departmental budgets and allocate resources effectively.
Build and maintain relationships with key stakeholders, including members, partners, sponsors, and the media.
Collaborate with internal teams to ensure consistent messaging and alignment of marketing efforts with organizational goals.
Strategic Planning
Develop and implement comprehensive marketing, brand, and messaging strategies aligned with the Apollo’s mission.
Conduct market research to identify trends, opportunities, and challenges in the industry.
Set measurable goals and KPIs to track the effectiveness of marketing campaigns and initiatives.
Brand Management and Communications
Enhance and maintain the organization’s brand identity, ensuring consistency across all marketing and communication materials.
Manage the development of creative content, including graphics, videos, and written materials that resonate with target audiences.
Oversee the organization’s visual and verbal brand guidelines.
Coordinate communications strategies with key stakeholders such as the Board of Trustees, development, operations departments, visiting artists, and corporate sponsors.
Campaign Development and Execution
Approve, plan, execute, and evaluate integrated brand, programming, and development marketing campaigns across multiple channels, including digital, social media, print, and events.
Plan, execute, and evaluate integrated marketing campaigns on behalf of corporate sponsors and licensing partners.
Collaborate with internal teams and external agencies to produce high‑quality marketing materials.
Monitor and optimize campaign performance using data‑driven insights.
Digital Marketing
Manage content for the Apollo’s website, ensuring it is user‑friendly, up‑to‑date, and optimized for search engines.
Lead the development and implementation of social media strategies to increase engagement and reach.
Work with the Digital Marketing and Tech Director to develop and implement strategies for SEO, SEM, email marketing, and social media.
Ticketing Operations
Oversee ticketing operations, aligning marketing priorities and revenue goals with customer service practices and part‑time personnel management.
Community Engagement
Design and implement strategies to engage Harlem communities and partners, ensuring they feel valued and connected to the organization.
Oversee the creation and distribution of community‑focused communications, including newsletters, event invitations, and updates on organizational activities.
Coordinate the planning and execution of community‑focused events and activities to foster Harlem engagement and encourage active participation.
Reporting and Analysis
Track, analyze, and report on the performance of marketing and communication initiatives.
Utilize data and analytics to inform decision‑making and optimize strategies.
Prepare regular reports and presentations for executive leadership and the board of directors.
Support leadership in developing and creating the annual report.
Qualifications and Required Skills
10+ years of professional experience in marketing and communications, with at least 3 years in a senior leadership role.
Excellent organizational and planning skills.
Excellent written and oral communication skills.
Superior project management and time management skills.
Confident communicator and presenter to internal and external audiences.
Strong knowledge and understanding of current trends in digital media/social media and the power of integrated, multichannel communications.
Self‑motivated, decisive, and resourceful, able to adapt quickly to rapid change and seize opportunities.
Ability to build productive relationships with internal and external constituents.
Willingness to do what it takes to get the job done.
Exemplary team player with a positive and professional approach to management.
Additional Information Seniority level: Director.
Employment type: Full‑time.
Job function: Marketing and Sales.
Industries: Internet Publishing.
#J-18808-Ljbffr
In December 2024, The Apollo Theater became the first organization honored by the Kennedy Center Awards, emphasizing its impact on American culture and the performing arts. As the longest‑running talent show in America, Amateur Night at The Apollo launched the careers of icons such as Ella Fitzgerald and Lauryn Hill, and has hosted performances by legends like Smokey Robinson, Lil’ Kim, and today’s biggest stars such as Drake. The Apollo is a vibrant non‑profit rooted in the Harlem community, celebrating Black artists and voices from across the African Diaspora while acting as a catalyst for social and civic advocacy. It is the largest performing arts institution committed to Black culture and creativity.
Description WHO ARE YOU?
Are you passionate and driven, with an entrepreneurial spirit? Are you resourceful, innovative, forward‑thinking, and collaborative? Do you have an interest in culture, performing arts, or entertainment? If so, the Vice President of Marketing and Communications will be the right fit.
The Job The Vice President of Marketing and Communications is a member of the senior leadership team and reports to the Chief Growth Officer. The VP oversees all strategies for marketing and audience development at the Apollo Theater, including media relations, branding, advertising, owned, paid, and social media, and ticketing sales operations. As a vital member of the leadership team, the VP collaborates in setting annual and long‑term organizational goals, represents the Apollo externally in the community, and advocates for a thriving company culture.
This role requires a visionary leader who can drive innovative marketing strategies, enhance brand visibility, lead audience engagement, and effectively communicate the organization’s mission to various constituents. The Vice President will work closely with the Apollo’s cross‑functional teams to identify and maximize opportunities to raise brand awareness, deepen engagement, and broaden reach. The leader also brings end‑to‑end development and implementation of strategic messaging and marketing materials with external audiences, donor constituents, and corporate sponsors, and leads annual ticket revenue goals while overseeing the Apollo’s media agencies of record.
Key Responsibilities Team Leadership and Stakeholder Engagement
Lead and mentor a team of marketing and community engagement professionals, fostering a collaborative and innovative work environment.
Provide regular feedback, professional development opportunities, and performance evaluations to team members.
Manage departmental budgets and allocate resources effectively.
Build and maintain relationships with key stakeholders, including members, partners, sponsors, and the media.
Collaborate with internal teams to ensure consistent messaging and alignment of marketing efforts with organizational goals.
Strategic Planning
Develop and implement comprehensive marketing, brand, and messaging strategies aligned with the Apollo’s mission.
Conduct market research to identify trends, opportunities, and challenges in the industry.
Set measurable goals and KPIs to track the effectiveness of marketing campaigns and initiatives.
Brand Management and Communications
Enhance and maintain the organization’s brand identity, ensuring consistency across all marketing and communication materials.
Manage the development of creative content, including graphics, videos, and written materials that resonate with target audiences.
Oversee the organization’s visual and verbal brand guidelines.
Coordinate communications strategies with key stakeholders such as the Board of Trustees, development, operations departments, visiting artists, and corporate sponsors.
Campaign Development and Execution
Approve, plan, execute, and evaluate integrated brand, programming, and development marketing campaigns across multiple channels, including digital, social media, print, and events.
Plan, execute, and evaluate integrated marketing campaigns on behalf of corporate sponsors and licensing partners.
Collaborate with internal teams and external agencies to produce high‑quality marketing materials.
Monitor and optimize campaign performance using data‑driven insights.
Digital Marketing
Manage content for the Apollo’s website, ensuring it is user‑friendly, up‑to‑date, and optimized for search engines.
Lead the development and implementation of social media strategies to increase engagement and reach.
Work with the Digital Marketing and Tech Director to develop and implement strategies for SEO, SEM, email marketing, and social media.
Ticketing Operations
Oversee ticketing operations, aligning marketing priorities and revenue goals with customer service practices and part‑time personnel management.
Community Engagement
Design and implement strategies to engage Harlem communities and partners, ensuring they feel valued and connected to the organization.
Oversee the creation and distribution of community‑focused communications, including newsletters, event invitations, and updates on organizational activities.
Coordinate the planning and execution of community‑focused events and activities to foster Harlem engagement and encourage active participation.
Reporting and Analysis
Track, analyze, and report on the performance of marketing and communication initiatives.
Utilize data and analytics to inform decision‑making and optimize strategies.
Prepare regular reports and presentations for executive leadership and the board of directors.
Support leadership in developing and creating the annual report.
Qualifications and Required Skills
10+ years of professional experience in marketing and communications, with at least 3 years in a senior leadership role.
Excellent organizational and planning skills.
Excellent written and oral communication skills.
Superior project management and time management skills.
Confident communicator and presenter to internal and external audiences.
Strong knowledge and understanding of current trends in digital media/social media and the power of integrated, multichannel communications.
Self‑motivated, decisive, and resourceful, able to adapt quickly to rapid change and seize opportunities.
Ability to build productive relationships with internal and external constituents.
Willingness to do what it takes to get the job done.
Exemplary team player with a positive and professional approach to management.
Additional Information Seniority level: Director.
Employment type: Full‑time.
Job function: Marketing and Sales.
Industries: Internet Publishing.
#J-18808-Ljbffr