SalaryGuide
Responsibilities
Develop and execute a creative social media strategy that elevates APHA’s brand, mission and strategic initiatives. Develop and execute a platform-specific content strategy that reflects APHA’s brand and mission. Plan, schedule and publish content across LinkedIn, X, Instagram, Facebook, Threads, Bluesky and other emerging platforms. Identify opportunities to expand APHA’s reach and grow engaged audiences across all social platforms in collaboration with relevant departments. Support and manage paid social media campaigns, including content development, targeting and performance monitoring. Use social listening tools to monitor conversations, trends and sentiment relevant to APHA and public health. Analyze content performance and audience insights to inform future creative direction and improve engagement. Work closely with the AED, Public Affairs and Advocacy, Campaign for the Public’s Health, communications, marketing, policy and program teams to source stories, gather content and ensure message alignment. Collaborate with cross-functional teams to source stories, gather content and ensure message alignment across channels.
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Develop and execute a creative social media strategy that elevates APHA’s brand, mission and strategic initiatives. Develop and execute a platform-specific content strategy that reflects APHA’s brand and mission. Plan, schedule and publish content across LinkedIn, X, Instagram, Facebook, Threads, Bluesky and other emerging platforms. Identify opportunities to expand APHA’s reach and grow engaged audiences across all social platforms in collaboration with relevant departments. Support and manage paid social media campaigns, including content development, targeting and performance monitoring. Use social listening tools to monitor conversations, trends and sentiment relevant to APHA and public health. Analyze content performance and audience insights to inform future creative direction and improve engagement. Work closely with the AED, Public Affairs and Advocacy, Campaign for the Public’s Health, communications, marketing, policy and program teams to source stories, gather content and ensure message alignment. Collaborate with cross-functional teams to source stories, gather content and ensure message alignment across channels.
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