Kraft Heinz
Sr. Brand Manager, Brand Communications - Capri Sun
Kraft Heinz, Chicago, Illinois, United States, 60290
Sr. Brand Manager, Brand Communications - Capri Sun
Join to apply for the
Sr. Brand Manager, Brand Communications - Capri Sun
role at
Kraft Heinz .
About Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We are a globally trusted producer of high‑quality, great‑tasting, and nutritious foods for over 150 years. While Kraft Heinz is co‑headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.
Key Components of the Role
Own breakthrough communications that will build brand equity and drive long‑term growth for the business
Own end to end creative strategy for Capri Sun
Own creative brief for external collaborators, including the business problem to be solved
Owner of feedback and discussion with lead agency
Think strategically and holistically across full marketing mix, with specific focus on brand KPIs
Build research framework for creative development in concert with Insights team
Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business
Influence agency partners to bring best‑in‑class ideas to life for the brand, and prioritize their time and resources for Capri Sun
Deliver creative strategies on budget and on time, while striving to do the best thing for the marketing mix return for the business
Manage Brand Communications Sr. Analyst, as well as inspire and influence other members of the Hydration cross‑functional team.
Qualifications
Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget
Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross‑functionally, and aligning stakeholders
New Hire Base Salary Range $137,400.00 - $171,700.00
Bonus This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families.
Benefits Detail
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s) Chicago / Aon Center
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants who require accommodation in the job application process may contact
NAZTAOps@kraftheinz.com
for assistance.
#J-18808-Ljbffr
Sr. Brand Manager, Brand Communications - Capri Sun
role at
Kraft Heinz .
About Us The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We are a globally trusted producer of high‑quality, great‑tasting, and nutritious foods for over 150 years. While Kraft Heinz is co‑headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries.
Key Components of the Role
Own breakthrough communications that will build brand equity and drive long‑term growth for the business
Own end to end creative strategy for Capri Sun
Own creative brief for external collaborators, including the business problem to be solved
Owner of feedback and discussion with lead agency
Think strategically and holistically across full marketing mix, with specific focus on brand KPIs
Build research framework for creative development in concert with Insights team
Influence, and collaborate with, category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
Own internal selling of brand communications strategy to business and organizational leadership, ensuring their commitment to the plan and future of the business
Influence agency partners to bring best‑in‑class ideas to life for the brand, and prioritize their time and resources for Capri Sun
Deliver creative strategies on budget and on time, while striving to do the best thing for the marketing mix return for the business
Manage Brand Communications Sr. Analyst, as well as inspire and influence other members of the Hydration cross‑functional team.
Qualifications
Experience building/refreshing brand foundations including establishing brand aspiration, honing in on ownable positioning, defining consumer target and consumer jobs to be done
Prior experience leading IAT teams and collaborating with creative agencies through campaign development on time and within budget
Proven ability to think big picture / define the destination, complemented with the willingness and ability to work in the details
Track record of ruthlessly prioritizing, operating with agility, problem solving, building strong relationships cross‑functionally, and aligning stakeholders
New Hire Base Salary Range $137,400.00 - $171,700.00
Bonus This position is eligible for a performance‑based bonus as provided by the plan terms and governing documents.
Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families.
Benefits Detail
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s) Chicago / Aon Center
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants who require accommodation in the job application process may contact
NAZTAOps@kraftheinz.com
for assistance.
#J-18808-Ljbffr