Senior Director, Marketing & Brand Strategy
Florida Gulf Coast University, Fort Myers, Florida, United States, 33916
Senior Director, Marketing & Brand Strategy
Job Summary
Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment.
In this high-impact leadership role, you’ll drive the vision behind integrated marketing campaigns, oversee brand communications, digital strategy, and web operations, and partner with senior leaders and creatives to elevate FGCU’s public profile and reputation. You won’t just shape a brand; you’ll help shape the future of higher education in one of Florida’s most dynamic and fast-growing regions. This is your chance to make a powerful, lasting mark at a university where innovation, creativity, and purpose come together every day.
Job Description
Develop and implement FGCU’s marketing and brand strategy
Ensure consistent messaging, visual identity, and brand storytelling
Lead integrated marketing campaigns to support institutional priorities
Oversee content marketing, advertising, and digital engagement
Analyze market trends and audience insights to optimize strategy
Manage FGCU’s web presence, enhancing accessibility and user experience
Collaborate with leadership and stakeholders on brand positioning
Supervise and mentor marketing and digital teams, fostering innovation
Oversee budgets, resources, and vendor partnerships for efficiency
Define KPIs and performance benchmarks to measure impact
Other duties as assigned
What You Bring
Bachelor’s degree from an accredited institution in marketing, business or related field
Eight years of progressive, full-time experience in marketing, brand strategy, or related fields
Five years of proven leadership experience
Strong strategic thinking, analytical and communication skills
Any appropriate combination of relevant education, experience, and/or certifications may be considered
Preferred
Master’s degree from an accredited institution
In-depth knowledge of higher education landscape, including marketing trends, challenges and best practices
Proficiency in marketing analytics, SEO, CRM and digital media tools
Demonstrated success in developing and executing integrated marketing and brand campaigns
Strong expertise in enterprise web management, digital strategy, and UX best practices
Experience leading cross-functional teams and managing complex projects
Experience in higher education, non-profit, or agency setting is a plus
Ready to make a lasting impact? Apply now and help shape the future of FGCU.
Salary Range: $80,000 to $100,000
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Florida Gulf Coast University (FGCU) is on the lookout for a bold, strategic, and creative force to serve as our Senior Director of Marketing and Brand Strategy. If you're passionate about building brands that resonate and leading teams that deliver results, this is your moment.
In this high-impact leadership role, you’ll drive the vision behind integrated marketing campaigns, oversee brand communications, digital strategy, and web operations, and partner with senior leaders and creatives to elevate FGCU’s public profile and reputation. You won’t just shape a brand; you’ll help shape the future of higher education in one of Florida’s most dynamic and fast-growing regions. This is your chance to make a powerful, lasting mark at a university where innovation, creativity, and purpose come together every day.
Job Description
Develop and implement FGCU’s marketing and brand strategy
Ensure consistent messaging, visual identity, and brand storytelling
Lead integrated marketing campaigns to support institutional priorities
Oversee content marketing, advertising, and digital engagement
Analyze market trends and audience insights to optimize strategy
Manage FGCU’s web presence, enhancing accessibility and user experience
Collaborate with leadership and stakeholders on brand positioning
Supervise and mentor marketing and digital teams, fostering innovation
Oversee budgets, resources, and vendor partnerships for efficiency
Define KPIs and performance benchmarks to measure impact
Other duties as assigned
What You Bring
Bachelor’s degree from an accredited institution in marketing, business or related field
Eight years of progressive, full-time experience in marketing, brand strategy, or related fields
Five years of proven leadership experience
Strong strategic thinking, analytical and communication skills
Any appropriate combination of relevant education, experience, and/or certifications may be considered
Preferred
Master’s degree from an accredited institution
In-depth knowledge of higher education landscape, including marketing trends, challenges and best practices
Proficiency in marketing analytics, SEO, CRM and digital media tools
Demonstrated success in developing and executing integrated marketing and brand campaigns
Strong expertise in enterprise web management, digital strategy, and UX best practices
Experience leading cross-functional teams and managing complex projects
Experience in higher education, non-profit, or agency setting is a plus
Ready to make a lasting impact? Apply now and help shape the future of FGCU.
Salary Range: $80,000 to $100,000
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