Galderma
Associate Director, US Omnichannel & Marketing Capabilities
Galderma, Boston, Massachusetts, us, 02298
Position Summary
The
Associate Director, Omnichannel & Marketing Capabilities
is a hybrid strategic and technical leader responsible for defining and building the marketing technology infrastructure that powers Galderma’s US commercial business. The role acts as the primary bridge between business strategy and technical execution, serving the four major US business units. The individual will lead the design and implementation of the technical roadmap, with a specific hands‑on focus on
Salesforce Marketing Cloud
and
Journey Builder
to orchestrate complex customer experiences. This high‑visibility role partners closely with Omnichannel Leads, Brand Marketers, and IT to translate commercial vision into functional reality, ensuring campaigns are data‑informed, automated, and scalable.
Essential Functions Marketing Technology Roadmap & Solution Architecture
Define and own the technical capability roadmap, translating high‑level business requirements from Brand and Omnichannel Leads into specific technical specifications and architectural designs.
Serve as the primary technical liaison between commercial business units and IT/Global Tech teams to prioritize and implement new platform features, connectors, and integrations.
Design scalable solution frameworks that allow for “build once, deploy many” capabilities across the four Galderma business units to reduce duplication and technical debt.
Evaluate and recommend new technical tools or plug‑ins within the MarTech stack (e.g., SMS aggregators, webinar connectors) to support evolving campaign needs.
Salesforce Marketing Cloud (SFMC) Operations & Execution
Serve as the hands‑on technical administrator and architect for Salesforce Marketing Cloud, directly managing
Journey Builder ,
Automation Studio , and
Contact Builder .
Build, test, and deploy complex, multi‑step customer journeys, utilizing advanced logic (decision splits, engagement triggers) and scripting (AMPscript, SQL) to ensure flawless execution.
Oversee the end‑to‑end technical production process, including audience segmentation setup, email/SMS rendering QA, and final deployment scheduling.
Troubleshoot technical issues within the platform (e.g., API failures, data sync errors, email rendering issues) and resolve them rapidly to minimize business disruption.
Lead the technical implementation of
Customer Data Platform (CDP)
use cases, configuring data ingestion rules and identity resolution logic to create unified customer profiles.
Develop and maintain the data schema and segmentation logic required to power “Next Best Action” and dynamic content personalization across channels.
Ensure all campaigns are technically configured for accurate measurement from day one, implementing proper tracking tags, parameters, and feedback loops into the data warehouse.
Establish and enforce technical governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt‑outs) within the platforms.
Manage the technical output of external development vendors and agencies, reviewing their code and configuration to ensure it meets Galderma's quality and security standards.
Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and operational consistency.
Technical & Functional Skills
8+ years of progressive experience in marketing operations, marketing technology, or digital transformation.
Deep, hands‑on technical proficiency with
Salesforce Marketing Cloud , specifically
Journey Builder , Email Studio, and Automation Studio.
Proven experience building and managing a marketing technology roadmap and translating business needs into technical specifications.
Experience implementing or utilizing a
Customer Data Platform (CDP)
(e.g., Salesforce Data Cloud, Tealium, Adobe) to drive segmentation and personalization.
Strong understanding of HTML, AMPscript, and SQL basics for audience segmentation and content personalization.
Demonstrated success in establishing a new capability or function within a complex, matrixed organization.
Ability to lead through influence, bridging the gap between creative marketers and technical engineering/IT teams.
Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
Proven ability to lead through influence and drive change in a complex, matrix‑driven organization.
Experience in capability assessment frameworks and competency modeling.
Experience managing external agencies and strategic vendors.
~10% travel.
Compensation The base salary range for this role is $170K–$210K (Boston, MA). In addition to base salary, the role offers an opportunity to participate in an annual short‑term incentive program based on corporate performance and individual performance. A comprehensive benefits program includes health insurance, 401(k) plan with employer match, generous paid time off, hybrid work schedules, and more.
Employment Eligibility All applicants must be legally authorized to work in the United States without requiring any type of work sponsorship. This position does not offer visa sponsorship now or in the future. Individuals requiring sponsorship are not eligible and should not apply.
Next Steps
If your profile is a match, we will invite you for a first conversation with the recruiter.
The next step is a virtual conversation with the hiring manager.
The final step is a panel conversation with the extended team.
Benefits and Culture At Galderma, you will work for an organization that embraces diversity & inclusion and believes we can deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities, career advancement and cross‑training.
Our people make a difference. At Galderma, you’ll work with people who are like you and people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employment Terms This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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Associate Director, Omnichannel & Marketing Capabilities
is a hybrid strategic and technical leader responsible for defining and building the marketing technology infrastructure that powers Galderma’s US commercial business. The role acts as the primary bridge between business strategy and technical execution, serving the four major US business units. The individual will lead the design and implementation of the technical roadmap, with a specific hands‑on focus on
Salesforce Marketing Cloud
and
Journey Builder
to orchestrate complex customer experiences. This high‑visibility role partners closely with Omnichannel Leads, Brand Marketers, and IT to translate commercial vision into functional reality, ensuring campaigns are data‑informed, automated, and scalable.
Essential Functions Marketing Technology Roadmap & Solution Architecture
Define and own the technical capability roadmap, translating high‑level business requirements from Brand and Omnichannel Leads into specific technical specifications and architectural designs.
Serve as the primary technical liaison between commercial business units and IT/Global Tech teams to prioritize and implement new platform features, connectors, and integrations.
Design scalable solution frameworks that allow for “build once, deploy many” capabilities across the four Galderma business units to reduce duplication and technical debt.
Evaluate and recommend new technical tools or plug‑ins within the MarTech stack (e.g., SMS aggregators, webinar connectors) to support evolving campaign needs.
Salesforce Marketing Cloud (SFMC) Operations & Execution
Serve as the hands‑on technical administrator and architect for Salesforce Marketing Cloud, directly managing
Journey Builder ,
Automation Studio , and
Contact Builder .
Build, test, and deploy complex, multi‑step customer journeys, utilizing advanced logic (decision splits, engagement triggers) and scripting (AMPscript, SQL) to ensure flawless execution.
Oversee the end‑to‑end technical production process, including audience segmentation setup, email/SMS rendering QA, and final deployment scheduling.
Troubleshoot technical issues within the platform (e.g., API failures, data sync errors, email rendering issues) and resolve them rapidly to minimize business disruption.
Lead the technical implementation of
Customer Data Platform (CDP)
use cases, configuring data ingestion rules and identity resolution logic to create unified customer profiles.
Develop and maintain the data schema and segmentation logic required to power “Next Best Action” and dynamic content personalization across channels.
Ensure all campaigns are technically configured for accurate measurement from day one, implementing proper tracking tags, parameters, and feedback loops into the data warehouse.
Establish and enforce technical governance standards, including naming conventions, folder structures, and data privacy compliance (consent management/opt‑outs) within the platforms.
Manage the technical output of external development vendors and agencies, reviewing their code and configuration to ensure it meets Galderma's quality and security standards.
Create and maintain technical documentation (playbooks, data dictionaries, process flows) to support knowledge transfer and operational consistency.
Technical & Functional Skills
8+ years of progressive experience in marketing operations, marketing technology, or digital transformation.
Deep, hands‑on technical proficiency with
Salesforce Marketing Cloud , specifically
Journey Builder , Email Studio, and Automation Studio.
Proven experience building and managing a marketing technology roadmap and translating business needs into technical specifications.
Experience implementing or utilizing a
Customer Data Platform (CDP)
(e.g., Salesforce Data Cloud, Tealium, Adobe) to drive segmentation and personalization.
Strong understanding of HTML, AMPscript, and SQL basics for audience segmentation and content personalization.
Demonstrated success in establishing a new capability or function within a complex, matrixed organization.
Ability to lead through influence, bridging the gap between creative marketers and technical engineering/IT teams.
Strong knowledge of healthcare compliance guidelines, FDA regulations, and privacy standards (PRC process).
Proven ability to lead through influence and drive change in a complex, matrix‑driven organization.
Experience in capability assessment frameworks and competency modeling.
Experience managing external agencies and strategic vendors.
~10% travel.
Compensation The base salary range for this role is $170K–$210K (Boston, MA). In addition to base salary, the role offers an opportunity to participate in an annual short‑term incentive program based on corporate performance and individual performance. A comprehensive benefits program includes health insurance, 401(k) plan with employer match, generous paid time off, hybrid work schedules, and more.
Employment Eligibility All applicants must be legally authorized to work in the United States without requiring any type of work sponsorship. This position does not offer visa sponsorship now or in the future. Individuals requiring sponsorship are not eligible and should not apply.
Next Steps
If your profile is a match, we will invite you for a first conversation with the recruiter.
The next step is a virtual conversation with the hiring manager.
The final step is a panel conversation with the extended team.
Benefits and Culture At Galderma, you will work for an organization that embraces diversity & inclusion and believes we can deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities, career advancement and cross‑training.
Our people make a difference. At Galderma, you’ll work with people who are like you and people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employment Terms This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
#J-18808-Ljbffr