Uber
About the Role
We are seeking a strategic and data-driven Head of Brand Marketing Science to lead our efforts in quantifying the impact of brand marketing investments. This critical role will be responsible for defining, executing, and reporting on the methodology used to measure brand health, marketing effectiveness, and the return on investment for all brand-building initiatives. This leader sits at the intersection of creative storytelling and data-driven results, providing actionable insights that guide high-level marketing strategy and budget allocation.
This role will also oversee a team of applied scientists and partner closely with Brand Marketing, Media, Finance, Product and Engineering.
What You’ll Do Brand Measurement & Modeling
Develop and champion a comprehensive, best-in-class framework for measuring brand marketing effectiveness across all channels (e.g., traditional media, digital, social, content, sponsorships)
Define key brand metrics (e.g., awareness, consideration, preference, affinity, purchase intent) and establish baselines, targets, and ongoing reporting mechanisms for brand health
Lead the integration of brand measurement data with performance marketing and business financial data to create a holistic view of marketing impact
Strategic Planning & Decision Support
Create and deliver regular, compelling reports and dashboards that clearly communicate brand performance, measurement findings, and ROI to executive leadership and cross-functional partners
Serve as the primary marketing science advisor for annual brand planning, investment allocation, and scenario forecasting
Partner closely with Finance and Media teams to ensure measurement outputs are directly linked to financial planning and budget forecasting
Leadership & Cross-Functional Collaboration
Lead and mentor a high-performing team; attract and develop top analytics and research talent
Manage external research vendors, MMM partners, and brand tracking agencies
Work with Product and Engineering teams to ensure clean data pipelines, governance, and scalable analytics infrastructure
Basic Qualifications
10+ years of experience in marketing science, brand analytics, consumer insights, or a related field, with at least 3–5 years in leadership roles
Expertise in brand marketing measurement, media mix modeling, incrementality testing, and advanced statistical methods
Deep expertise in experimental design, causal inference, and statistical modeling
Strong proficiency in Python/R, and statistical tools; familiarity with big data technologies
Exceptional communication skills, with the ability to translate complex analysis into compelling, executive-ready storytelling
Proven track record influencing senior leaders and shaping cross-functional decisions
Preferred Qualifications:
Advanced degree (Master’s or PhD) in a quantitative field (e.g., Statistics, Economics, Computer Science, or related)
Experience in a large-scale consumer app company
Familiarity with ad tech ecosystem, privacy regulations (e.g., GDPR, CCPA), and modern attribution challenges
Strong grasp of survey methodology, behavioral research, and qualitative research approaches
For New York, NY-based roles: The base salary range for this role is USD$270,000 per year - USD$300,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$270,000 per year - USD$300,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in‑office expectations for this role.
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This role will also oversee a team of applied scientists and partner closely with Brand Marketing, Media, Finance, Product and Engineering.
What You’ll Do Brand Measurement & Modeling
Develop and champion a comprehensive, best-in-class framework for measuring brand marketing effectiveness across all channels (e.g., traditional media, digital, social, content, sponsorships)
Define key brand metrics (e.g., awareness, consideration, preference, affinity, purchase intent) and establish baselines, targets, and ongoing reporting mechanisms for brand health
Lead the integration of brand measurement data with performance marketing and business financial data to create a holistic view of marketing impact
Strategic Planning & Decision Support
Create and deliver regular, compelling reports and dashboards that clearly communicate brand performance, measurement findings, and ROI to executive leadership and cross-functional partners
Serve as the primary marketing science advisor for annual brand planning, investment allocation, and scenario forecasting
Partner closely with Finance and Media teams to ensure measurement outputs are directly linked to financial planning and budget forecasting
Leadership & Cross-Functional Collaboration
Lead and mentor a high-performing team; attract and develop top analytics and research talent
Manage external research vendors, MMM partners, and brand tracking agencies
Work with Product and Engineering teams to ensure clean data pipelines, governance, and scalable analytics infrastructure
Basic Qualifications
10+ years of experience in marketing science, brand analytics, consumer insights, or a related field, with at least 3–5 years in leadership roles
Expertise in brand marketing measurement, media mix modeling, incrementality testing, and advanced statistical methods
Deep expertise in experimental design, causal inference, and statistical modeling
Strong proficiency in Python/R, and statistical tools; familiarity with big data technologies
Exceptional communication skills, with the ability to translate complex analysis into compelling, executive-ready storytelling
Proven track record influencing senior leaders and shaping cross-functional decisions
Preferred Qualifications:
Advanced degree (Master’s or PhD) in a quantitative field (e.g., Statistics, Economics, Computer Science, or related)
Experience in a large-scale consumer app company
Familiarity with ad tech ecosystem, privacy regulations (e.g., GDPR, CCPA), and modern attribution challenges
Strong grasp of survey methodology, behavioral research, and qualitative research approaches
For New York, NY-based roles: The base salary range for this role is USD$270,000 per year - USD$300,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$270,000 per year - USD$300,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in‑office expectations for this role.
#J-18808-Ljbffr