Collective Health
Senior Manager, Member Engagement and Marketing
Collective Health, San Francisco, California, United States, 94199
Senior Manager, Member Engagement and Marketing
We’re transforming how employers and their people engage with their health benefits by seamlessly integrating cutting‑edge technology, compassionate service, and world‑class user experience design. Our mission is to transform the healthcare experience from confusing and complicated to empowering and trustworthy.
We seek a stellar Member Engagement and Marketing Leader to build and execute our member engagement strategy, ensuring members and their families better understand and use their health and benefits, regardless of digital literacy, location, or language.
What You’ll Do
Own and drive the omnichannel member engagement strategic plan for all member communications, prioritizing initiatives based on business objectives, client needs, regulatory requirements, and the diverse digital and lingual needs of our member base.
Serve as the client point of contact for all member engagement activities, maintaining a strong relationship with critical clients including jumbo employers.
Define product requirements for member communications and set the vision for program enhancements in close partnership with Product Management, UX Content Design, and Product Marketing.
Advocate for cohesive, effective, and inclusive member communications across the organization, ensuring alignment with brand standards and legal requirements across various outreach channels (e.g., email, in‑app, SMS, web, and in‑person/experiential channels).
Define and track key engagement and growth metrics to measure the effectiveness of communication initiatives across all member segments and identify areas for improvement.
Define organization‑wide communications governance program, lead change management, and align stakeholders across the organization including Product, Engineering, Legal, and Commercial, including leading system migrations to implement a best‑in‑class communications technology system.
Lead the execution of marketing automation campaigns, establishing the requirements for a flexible tech stack, data pipelines and dynamic content templates to deliver personalized communications at scale, and ensuring robust internal and client reporting and customization capabilities.
Partner cross‑functionally with Product, Insights, Product Marketing, Member Advocacy, Population Health, Client Success, Legal, Brand, UX Content Design, and others to conduct research, develop communication strategies, and execute tactics that adhere to Collective Health guidelines, uphold accessibility standards, and meet all regulatory obligations.
Communicate progress, insights, and recommendations clearly and routinely to internal and external stakeholders.
Lead and grow a high‑performing team to execute on member engagement commitments, including Open Enrollment, email/SMS/app/phone/AI campaigns, and cross‑channel outreach.
Establish and evangelize processes and practices that standardize communication development and execution, and uphold quality standards.
To Be Successful In This Role
12+ years of experience in member/customer engagement, product‑led growth marketing, or product marketing, with a strong focus on multi‑channel campaign strategy and execution within a regulated environment.
Proven experience in driving member engagement in the health benefits space and managing relationships with jumbo employers.
Deep understanding of marketing principles, testing and analytics, automation platforms, conversion optimization, and performance metrics across various digital and non‑digital channels.
Experience managing a team, with the ability to coach and direct both individual contributors and leaders, as well as manage external vendor relationships to produce content and engagement assets.
Proven experience developing and executing effective omnichannel campaign strategies that leverage segmentation, targeting, personalization, and experimentation.
Demonstrated understanding of key regulations impacting member communications in the health benefits space, including ERISA & HIPAA.
Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and provide timely feedback to stakeholders.
Strong cross‑functional collaboration.
Ability to balance strategy with excellent execution—this requires hands‑on focus in addition to team leadership.
Experience with specific communication or marketing automation platforms (e.g., Customer.io, Google Messages for SMS, HubSpot); bonus points if you have also led or supported content or communication system migrations.
Experience with user research methodologies involving diverse populations, including those with varying levels of digital literacy.
Bachelor’s degree or equivalent experience (6+ years) in a relevant field.
Basic understanding of localization and the considerations for communicating with audiences in different languages.
Exceptional writing and editing skills, with a high‑quality bar and meticulous approach to brand and style adherence.
Firm grasp on good communication design, information architecture, and how audiences interact with landing pages, forms, and app or web interfaces.
Nice to have – experience or interest in behavioral science techniques to inspire engagement and encourage behavior change.
Nice to have – demonstrated experience with crisis communications and the ability to handle difficult, emotional, or public complaints with empathy, speed, and de‑escalation skills.
Experience with Customer.IO is a plus.
Willingness to travel, approx 25% of time.
Pay Transparency Statement This is a hybrid position based out of one of our offices: San Francisco, CA; Plano, TX; or Lehi, UT. Hybrid employees are expected to be in the office two days per week. The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for 200,000 stock options and benefits like health insurance, 401(k), and paid time off.
San Francisco, CA Pay Range: $149,350—$187,500 USD
Lehi, UT Pay Range: $119,500—$149,500 USD
Plano, TX Pay Range: $132,000—$165,000 USD
Why Join Us?
Mission‑driven culture that values innovation, collaboration, and a commitment to excellence in healthcare.
Impactful projects that shape the future of our organization.
Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests.
Flexible work arrangements and a supportive work‑life balance.
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting‑accommodations@collectivehealth.com.
Privacy Notice: For more information about why we need your data and how we use it, please see our privacy policy: https://collectivehealth.com/privacy-policy/.
#J-18808-Ljbffr
We seek a stellar Member Engagement and Marketing Leader to build and execute our member engagement strategy, ensuring members and their families better understand and use their health and benefits, regardless of digital literacy, location, or language.
What You’ll Do
Own and drive the omnichannel member engagement strategic plan for all member communications, prioritizing initiatives based on business objectives, client needs, regulatory requirements, and the diverse digital and lingual needs of our member base.
Serve as the client point of contact for all member engagement activities, maintaining a strong relationship with critical clients including jumbo employers.
Define product requirements for member communications and set the vision for program enhancements in close partnership with Product Management, UX Content Design, and Product Marketing.
Advocate for cohesive, effective, and inclusive member communications across the organization, ensuring alignment with brand standards and legal requirements across various outreach channels (e.g., email, in‑app, SMS, web, and in‑person/experiential channels).
Define and track key engagement and growth metrics to measure the effectiveness of communication initiatives across all member segments and identify areas for improvement.
Define organization‑wide communications governance program, lead change management, and align stakeholders across the organization including Product, Engineering, Legal, and Commercial, including leading system migrations to implement a best‑in‑class communications technology system.
Lead the execution of marketing automation campaigns, establishing the requirements for a flexible tech stack, data pipelines and dynamic content templates to deliver personalized communications at scale, and ensuring robust internal and client reporting and customization capabilities.
Partner cross‑functionally with Product, Insights, Product Marketing, Member Advocacy, Population Health, Client Success, Legal, Brand, UX Content Design, and others to conduct research, develop communication strategies, and execute tactics that adhere to Collective Health guidelines, uphold accessibility standards, and meet all regulatory obligations.
Communicate progress, insights, and recommendations clearly and routinely to internal and external stakeholders.
Lead and grow a high‑performing team to execute on member engagement commitments, including Open Enrollment, email/SMS/app/phone/AI campaigns, and cross‑channel outreach.
Establish and evangelize processes and practices that standardize communication development and execution, and uphold quality standards.
To Be Successful In This Role
12+ years of experience in member/customer engagement, product‑led growth marketing, or product marketing, with a strong focus on multi‑channel campaign strategy and execution within a regulated environment.
Proven experience in driving member engagement in the health benefits space and managing relationships with jumbo employers.
Deep understanding of marketing principles, testing and analytics, automation platforms, conversion optimization, and performance metrics across various digital and non‑digital channels.
Experience managing a team, with the ability to coach and direct both individual contributors and leaders, as well as manage external vendor relationships to produce content and engagement assets.
Proven experience developing and executing effective omnichannel campaign strategies that leverage segmentation, targeting, personalization, and experimentation.
Demonstrated understanding of key regulations impacting member communications in the health benefits space, including ERISA & HIPAA.
Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and provide timely feedback to stakeholders.
Strong cross‑functional collaboration.
Ability to balance strategy with excellent execution—this requires hands‑on focus in addition to team leadership.
Experience with specific communication or marketing automation platforms (e.g., Customer.io, Google Messages for SMS, HubSpot); bonus points if you have also led or supported content or communication system migrations.
Experience with user research methodologies involving diverse populations, including those with varying levels of digital literacy.
Bachelor’s degree or equivalent experience (6+ years) in a relevant field.
Basic understanding of localization and the considerations for communicating with audiences in different languages.
Exceptional writing and editing skills, with a high‑quality bar and meticulous approach to brand and style adherence.
Firm grasp on good communication design, information architecture, and how audiences interact with landing pages, forms, and app or web interfaces.
Nice to have – experience or interest in behavioral science techniques to inspire engagement and encourage behavior change.
Nice to have – demonstrated experience with crisis communications and the ability to handle difficult, emotional, or public complaints with empathy, speed, and de‑escalation skills.
Experience with Customer.IO is a plus.
Willingness to travel, approx 25% of time.
Pay Transparency Statement This is a hybrid position based out of one of our offices: San Francisco, CA; Plano, TX; or Lehi, UT. Hybrid employees are expected to be in the office two days per week. The actual pay rate offered within the range will depend on factors including geographic location, qualifications, experience, and internal equity. In addition to the salary, you will be eligible for 200,000 stock options and benefits like health insurance, 401(k), and paid time off.
San Francisco, CA Pay Range: $149,350—$187,500 USD
Lehi, UT Pay Range: $119,500—$149,500 USD
Plano, TX Pay Range: $132,000—$165,000 USD
Why Join Us?
Mission‑driven culture that values innovation, collaboration, and a commitment to excellence in healthcare.
Impactful projects that shape the future of our organization.
Opportunities for professional development through internal mobility opportunities, mentorship programs, and courses tailored to your interests.
Flexible work arrangements and a supportive work‑life balance.
We are an equal‑opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting‑accommodations@collectivehealth.com.
Privacy Notice: For more information about why we need your data and how we use it, please see our privacy policy: https://collectivehealth.com/privacy-policy/.
#J-18808-Ljbffr