Spotix Inc. is hiring: Head of Marketing - Directeur Marketing H/F in North Libe

Director of Growth Marketing Location: North Liberty, IA — Full‑Time (Remote work may be an option) Functions you'll lead: (direct or via managers): Performance Marketing, Brand/Content, and Category & Promotions; partnership with eCommerce Operations and Sales. We’re looking for a Director of Growth Marketing who owns profitable growth across paid, owned, and organic channels—someone who can set strategy, lead and grow a modern digital team, and turn first‑party data, creative, and product assortment into revenue. You’ll manage the marketing P&L, build high‑leverage programs (acquisition and retention), and uplevel our measurement so decisions are fast and data‑driven. manage a channel budget across Paid Search/Shopping (incl. PMax), Paid Social/Video, Display/YouTube, Affiliates/Influencers, and testing into emerging/retail‑media opportunities. Manage contribution margin and blended MER/CAC→LTV , not just channel ROAS. Forecast, track, and reallocate spend dynamically based on demand, inventory, and margin. Lead Performance Marketing Build a rigorous acquisition engine: value‑based bidding, audience and creative testing, and incrementality experiments. Oversee product feed health (GMC/Bing), custom labels (margin/inventory/promo), and coverage for Shopping and PMax. GA4, server‑side tagging, UTM discipline, and lift/incrementality testing. Grow Email/SMS into a major revenue share via lifecycle automation: welcome, browse/abandon, price‑drop, in‑stock, post‑purchase, replenishment, win‑back, VIP/loyalty and referral. Drive segmentation using first‑party data (RFM, lifecycle stage, category interest) and deliver creative that matches customer intent. Oversee Off-page SEO, content strategy, and some on-page components (buying guides, blogs, and video/UGC). Merchandising & promotions align with inventory health and margin guardrails. Team, partners, & platforms Coach managers and specialists (Performance, Brand/Content, Category /Promotions); Select and manage agencies/tech (ESP/CDP, feed mgmt, A/B testing, analytics/BI, review/UGC, attribution). Champion creative excellence—rapid iterations of ad concepts, video, and landing pages. Compliance & brand ~ Maintain brand consistency across channels; ensure CAN‑SPAM/TCPA/privacy compliance and accessible, inclusive content. Hit target MER while growing revenue and new customers . ~ 5 pts of revenue share) with automated flows carrying the majority. ~ Shopping/PMax efficiency improves via feed quality and value‑based bidding;  ~\7–10+ years leading digital‑first eCommerce marketing with direct ownership of revenue and budgets; PMax) and Paid Social/Video , and how to orchestrate them with Email/SMS, SEO/Content, and CRO. ~ Fluency in GA4 , and first‑party‑data strategy; comfort with cohort/LTV analysis and incrementality testing. ~ Experience managing product feeds and labels  ~ Strong team leadership: hiring, coaching, agency management, and cross‑functional execution with eCommerce Ops and Merchandising. ~ Excellent planning, budget/forecasting, and communication; Background with B2B + B2C models, retail‑media networks, or marketplaces; analytics/BI skills helpful. We offer competitive pay in a growing online landscape with a fun work environment and unique employee benefits – like Friday afternoon cookouts. We’re a team of talented and motivated individuals that have helped create a business from the ground up, all through intuition and hard work to seek positive, measurable results. Long term disability, Short Term Disability Life Insurance Paid vacation & holidays Casual dress code