Equip Seller is hiring: Marketing Coordinator in Essington

Marketing Specialist, Digital and Content

Location: Lester, PA (On-site, Full Time)

Reports to: CEO

Salary Range: $59,000–$69,000 annually (approx. $28–$33/hour)

Benefits: Health insurance, Simple IRA, paid time off available after probationary period

Overview

We're looking for a creative and driven Marketing Specialist who's ready to take a traditional, equipment-focused business into its next era of growth.

Our family of companies, including Pennsylvania's premier heavy equipment dealership, a respected rigging and trucking provider, and a leading auction house, has deep roots in the region's industrial sector. Now, we're investing in a modern marketing presence that matches the quality and reputation we've built over decades.

The right candidate is a self-starter who enjoys variety: writing engaging posts, updating websites, managing ad campaigns, maintaining our CRM, and creating collateral that tells our story to customers across Pennsylvania, New Jersey, Delaware, and Maryland. You'll report directly to the CEO and have the opportunity to shape how we show up online and in the community.

What You'll Do

Website Maintenance & Optimization (15%)

• Keep our websites up to date with new listings, promotions, and product photos
• Track SEO performance and recommend improvements
• Coordinate with technical partners for major updates or new features

Social Media & Content Creation (25%)

• Develop monthly content calendars for Facebook, Instagram, LinkedIn, and TikTok
• Write engaging posts about new inventory, upcoming auctions, and company news
• Capture and edit short-form content (photos, reels, videos) for social use
• Track engagement and identify trends to improve reach and performance

Advertising & Campaign Management (25%)

• Create, manage, and optimize digital ad campaigns (Google Ads, Meta, LinkedIn)
• Write ad copy, monitor conversions, and manage budget allocationsCollaborate on seasonal promotions and remarketing campaigns

CRM, Email Marketing & Analytics (20%)

• Maintain and organize CRM data for sales and marketing teams
• Develop email campaigns and customer newsletters
• Build simple reporting dashboards to measure performance and ROI

Marketing Collateral & Brand Growth (15%)

• Write and design brochures, print ads, flyers, and trade-show materials
• Support rebranding and community marketing initiatives
• Collaborate with the CEO and leadership on new marketing ideas

Who You Are

• 4–6 years of professional marketing experience (in-house or agency)
• Excellent writing, editing, and storytelling skills
• Comfortable with website updates (WordPress or similar CMS)
• Proficient in social media management and digital ad tools
• Experience with CRM systems (HubSpot or equivalent)
• Strong organizational skills and ability to manage multiple projects
• A creative thinker who enjoys bringing personality to a "traditional" industry

Why Join Us

This is more than a marketing job—it's an opportunity to build something lasting. You'll have a direct line to leadership, creative input into campaigns, and the freedom to shape the voice of a growing family of companies.

We've spent decades earning our reputation for honesty, reliability, and hard work. Now we're ready to tell that story in new ways—and we're looking for someone who's excited to help us do it.

If you're a storyteller, a strategist, and a hands-on creator who loves seeing your work make a real impact, we'd love to meet you.

Job Type: Full-time

Pay: $ $33.00 per hour

Expected hours: 40 per week

Benefits:

• Health insurance
• Retirement plan

Experience:

• SEO: 3 years (Required)
• Social media marketing: 3 years (Required)
• CRM software: 1 year (Required)
• Google AdWords: 2 years (Required)

Work Location: In person