Chapter Aesthetic Studio
Senior Manager, Growth Marketing
Chapter Aesthetic Studio, Chicago, Illinois, United States, 60290
Senior Manager, Growth Marketing
Chapter Aesthetic Studio is a rapidly growing medical aesthetics brand offering state‑of‑the‑art, non‑surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody.
As a reflection of current needs and planned growth, we are excited to offer the opportunity to join our team as a Senior Manager, Growth Marketing. In this role you will shape and operationalize our loyalty program, partner closely with CRM and Content to bring personalized guest journeys to life, and help accelerate acquisition and conversion across the funnel.
Key Responsibilities Loyalty Program Strategy
Build and own the loyalty program strategy, including defining the value proposition, communications levers, and go‑to‑market plans to maximize member acquisition and retention.
Operationalize the loyalty program, including segmentation and offer approach, and ensure the operating model is governed, optimized, and maintained across teams.
Bring the loyalty experience to life across channels, ensuring consistent messaging, compelling creative, and seamless integration across guest touchpoints.
Lifecycle & Personalization
Support growth marketing initiatives across the full guest journey, from prospecting and nurture to conversion and ongoing engagement.
Collaborate closely with CRM to bring to life personalized journeys that drive higher conversion, frequency, and lifetime value.
Develop data‑backed offer strategies and personalization tactics, testing into the most effective incentives and messaging for each segment.
Build an experimentation roadmap and A/B testing framework to accelerate learning and continuously improve performance.
Integrated Marketing Planning
Drive integrated marketing planning, aligning member lifecycle, promotional, and content initiatives into cohesive campaigns and channel plans that support business goals.
Partner with creative, CRM, content, media/digital, and studio teams to ensure consistent execution and a seamless guest experience across touchpoints.
Translate campaign and performance insights into clear recommendations that inform go‑forward strategies and prioritization.
Requirements / Qualifications
8+ years of experience in growth marketing, lifecycle/CRM, loyalty marketing, performance marketing, or related fields.
Demonstrated experience owning or significantly contributing to a loyalty or membership program, from strategic development through execution.
Deep understanding of growth levers including acquisition, retention, personalization, and offer strategy.
Proven ability to analyze data, extract insights, and drive decision‑making based on performance outcomes.
Excellent project management skills with a high degree of ownership; adept at managing multiple initiatives in a fast‑paced environment and consistently delivering results.
Industry experience not required but a foundational understanding of functional and emotional customer needs within the beauty/wellness space is preferred.
Core Competencies
Strategic & Analytical Thinking: Ability to define growth opportunities, build frameworks, and interpret complex data to drive action.
Customer‑Centric Mindset: Deep understanding of consumer behavior, segmentation, and lifecycle dynamics to drive personalized engagement strategies.
Innovation & Experimentation: Passion for testing, iteration, and continuous improvement.
Accountability & Results Orientation: Self‑directed and comfortable with ambiguity; drives impact through disciplined execution and a focus on measurable results.
Executional Excellence: Skilled at operationalizing strategy, building processes, and ensuring follow‑through across teams.
Cross‑Functional Leadership & Collaboration: Strong communication and influence skills; able to align stakeholders, drive integrated workstreams, and work collaboratively across marketing, creative, and field teams.
Benefits
A generous benefits package that includes paid time off, health, dental, vision, and a 401(k) savings plan with match.
Employment Type Full‑time
Seniority Level Mid‑Senior level
Job Function Marketing
Base pay range: $120,000.00/yr – $140,000.00/yr
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As a reflection of current needs and planned growth, we are excited to offer the opportunity to join our team as a Senior Manager, Growth Marketing. In this role you will shape and operationalize our loyalty program, partner closely with CRM and Content to bring personalized guest journeys to life, and help accelerate acquisition and conversion across the funnel.
Key Responsibilities Loyalty Program Strategy
Build and own the loyalty program strategy, including defining the value proposition, communications levers, and go‑to‑market plans to maximize member acquisition and retention.
Operationalize the loyalty program, including segmentation and offer approach, and ensure the operating model is governed, optimized, and maintained across teams.
Bring the loyalty experience to life across channels, ensuring consistent messaging, compelling creative, and seamless integration across guest touchpoints.
Lifecycle & Personalization
Support growth marketing initiatives across the full guest journey, from prospecting and nurture to conversion and ongoing engagement.
Collaborate closely with CRM to bring to life personalized journeys that drive higher conversion, frequency, and lifetime value.
Develop data‑backed offer strategies and personalization tactics, testing into the most effective incentives and messaging for each segment.
Build an experimentation roadmap and A/B testing framework to accelerate learning and continuously improve performance.
Integrated Marketing Planning
Drive integrated marketing planning, aligning member lifecycle, promotional, and content initiatives into cohesive campaigns and channel plans that support business goals.
Partner with creative, CRM, content, media/digital, and studio teams to ensure consistent execution and a seamless guest experience across touchpoints.
Translate campaign and performance insights into clear recommendations that inform go‑forward strategies and prioritization.
Requirements / Qualifications
8+ years of experience in growth marketing, lifecycle/CRM, loyalty marketing, performance marketing, or related fields.
Demonstrated experience owning or significantly contributing to a loyalty or membership program, from strategic development through execution.
Deep understanding of growth levers including acquisition, retention, personalization, and offer strategy.
Proven ability to analyze data, extract insights, and drive decision‑making based on performance outcomes.
Excellent project management skills with a high degree of ownership; adept at managing multiple initiatives in a fast‑paced environment and consistently delivering results.
Industry experience not required but a foundational understanding of functional and emotional customer needs within the beauty/wellness space is preferred.
Core Competencies
Strategic & Analytical Thinking: Ability to define growth opportunities, build frameworks, and interpret complex data to drive action.
Customer‑Centric Mindset: Deep understanding of consumer behavior, segmentation, and lifecycle dynamics to drive personalized engagement strategies.
Innovation & Experimentation: Passion for testing, iteration, and continuous improvement.
Accountability & Results Orientation: Self‑directed and comfortable with ambiguity; drives impact through disciplined execution and a focus on measurable results.
Executional Excellence: Skilled at operationalizing strategy, building processes, and ensuring follow‑through across teams.
Cross‑Functional Leadership & Collaboration: Strong communication and influence skills; able to align stakeholders, drive integrated workstreams, and work collaboratively across marketing, creative, and field teams.
Benefits
A generous benefits package that includes paid time off, health, dental, vision, and a 401(k) savings plan with match.
Employment Type Full‑time
Seniority Level Mid‑Senior level
Job Function Marketing
Base pay range: $120,000.00/yr – $140,000.00/yr
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