Mackage
Director of Global Communication, Celebrity, and Influencers
Mackage, New York, New York, us, 10261
About APP Group
APP Group
is the Montreal-based parent company of Mackage and SOIA brands with offices currently in Montreal, New York, Miami, Shanghai, Munich, Paris and Seoul.
MACKAGE Specialists in all-season protection since 1999, Mackage merges the finest, most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature silhouettes.
A global outerwear leader defined by a commitment to exceptional quality, purpose, and performance with a focus on aesthetic innovation.
SOIA Founded in Montreal in 2004, SOIA celebrates beauty in simplicity and the joy of life's simple moments. As a premium outerwear brand, we are committed to sustainability and creating better products for people and the planet. Known for fine fabrics and versatile styling, SOIA is a celebrity favorite, recognized globally and sold in North America, Europe, and Asia.
APP Group
is committed to employment equity and invites applications from women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons and otherwise marginalized persons.
Job Summary The
Director of Global Communication, Celebrity, and Influencers
is responsible for leading the global public relations, celebrity, and influencer strategy for
MACKAGE
and
SOIA . This role drives brands visibility, cultural relevance, and prestige across key international markets through strategic storytelling and high-impact partnerships. This role oversees global PR initiatives, celebrity and influencer relationships, crisis communications, and team leadership while ensuring strong alignment with brands positioning and business objectives.
What you’ll do
Develop and execute a global PR strategy for both Mackage and SOIA aligned with our brands visions, business objectives, and market positioning.
Drive strategic partnerships and collaborations that enhance our brands prestige and cultural relevance.
Create and maximize exposure through events, retail openings, collections launches and collaborations.
Develop global strategies for engaging influencers, VIPs, and brand ambassadors to amplify brands presence.
Manage influencers and celebrities' agreements.
Oversee press releases, media pitches, and communication strategies.
Develop protocols for handling social media and public relations.
Collaborate with marketing, ecommerce, and creative teams to ensure PR efforts align with campaign objectives.
Lead a high-performing PR and communication team, fostering creativity, innovation, and excellence.
Manage global PR budgets, ensuring ROI-driven strategies and effective resource allocation.
What you’ll bring
Education:
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Fashion Business, or a related field.
Experience:
8-10 years of progressive experience in public relations, communications, or brand marketing.
5+ years in a leadership or director-level role, ideally within fashion, luxury, beauty, or lifestyle brands.
Demonstrated success working with high-profile talent, agencies, and media outlets.
Experience leading and developing teams in a fast-paced, international environment.
Technical skills & competencies
Global PR strategy, brand storytelling, and media relations expertise.
Celebrity, influencer, and ambassador partnerships, including contract negotiation.
Management of global PR agencies and external partners.
Performance tracking, earned media measurement, and ROI analysis.
Strong leadership, communication, and stakeholder management skills.
Sound business acumen with experience managing global budgets.
High level of discretion, professionalism, and cultural awareness.
We want to get to know you #J-18808-Ljbffr
is the Montreal-based parent company of Mackage and SOIA brands with offices currently in Montreal, New York, Miami, Shanghai, Munich, Paris and Seoul.
MACKAGE Specialists in all-season protection since 1999, Mackage merges the finest, most responsible leathers, down and wools with luxury-forward design, an approach that yields uncompromising construction, enveloping comfort and signature silhouettes.
A global outerwear leader defined by a commitment to exceptional quality, purpose, and performance with a focus on aesthetic innovation.
SOIA Founded in Montreal in 2004, SOIA celebrates beauty in simplicity and the joy of life's simple moments. As a premium outerwear brand, we are committed to sustainability and creating better products for people and the planet. Known for fine fabrics and versatile styling, SOIA is a celebrity favorite, recognized globally and sold in North America, Europe, and Asia.
APP Group
is committed to employment equity and invites applications from women, visible minorities, Aboriginal peoples, persons with disabilities, LGBTQ2S+ persons and otherwise marginalized persons.
Job Summary The
Director of Global Communication, Celebrity, and Influencers
is responsible for leading the global public relations, celebrity, and influencer strategy for
MACKAGE
and
SOIA . This role drives brands visibility, cultural relevance, and prestige across key international markets through strategic storytelling and high-impact partnerships. This role oversees global PR initiatives, celebrity and influencer relationships, crisis communications, and team leadership while ensuring strong alignment with brands positioning and business objectives.
What you’ll do
Develop and execute a global PR strategy for both Mackage and SOIA aligned with our brands visions, business objectives, and market positioning.
Drive strategic partnerships and collaborations that enhance our brands prestige and cultural relevance.
Create and maximize exposure through events, retail openings, collections launches and collaborations.
Develop global strategies for engaging influencers, VIPs, and brand ambassadors to amplify brands presence.
Manage influencers and celebrities' agreements.
Oversee press releases, media pitches, and communication strategies.
Develop protocols for handling social media and public relations.
Collaborate with marketing, ecommerce, and creative teams to ensure PR efforts align with campaign objectives.
Lead a high-performing PR and communication team, fostering creativity, innovation, and excellence.
Manage global PR budgets, ensuring ROI-driven strategies and effective resource allocation.
What you’ll bring
Education:
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Fashion Business, or a related field.
Experience:
8-10 years of progressive experience in public relations, communications, or brand marketing.
5+ years in a leadership or director-level role, ideally within fashion, luxury, beauty, or lifestyle brands.
Demonstrated success working with high-profile talent, agencies, and media outlets.
Experience leading and developing teams in a fast-paced, international environment.
Technical skills & competencies
Global PR strategy, brand storytelling, and media relations expertise.
Celebrity, influencer, and ambassador partnerships, including contract negotiation.
Management of global PR agencies and external partners.
Performance tracking, earned media measurement, and ROI analysis.
Strong leadership, communication, and stakeholder management skills.
Sound business acumen with experience managing global budgets.
High level of discretion, professionalism, and cultural awareness.
We want to get to know you #J-18808-Ljbffr