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Swish Breaks

Head of Growth & Marketing

Swish Breaks, New York, New York, us, 10261

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THE OPPORTUNITY Swish Breaks is redefining live shopping at scale. Headquartered in NYC, we’re the fastest‑growing live commerce company in the U.S., powering 100,000+ orders/month across Whatnot, Fanatics Live, TikTok, and our own digital experiences. This isn’t a corporate job, it’s a front‑row seat to building the future of live commerce. Our team moves fast, obsesses over the product, and is redefining the shopping experience for customers all over the globe. If you want to help change the game this is the place.

About The Role Swish Breaks is hiring a Head of Growth & Marketing to own our full customer growth engine — acquisition, CRM, lifecycle, paid media, retention, and performance analytics. You will design the strategy, build the systems, and execute the campaigns that turn viewers into loyal buyers and buyers into repeat customers. This is a strategist‑builder role for someone who loves data, experiments fast, and can translate insights into scalable growth. You’ll partner closely with Swish’s Brand & Content team and report directly to the COO to drive measurable customer and revenue outcomes across all channels.

Responsibilities

Own Swish’s growth strategy across acquisition, retention, paid media, lifecycle, and community‑driven channels

Build and optimize CRM systems including segmentation, triggers, journeys, and repeat‑purchase funnels

Lead paid acquisition across Meta, TikTok, and YouTube — budgets, targeting, creative testing, and CAC performance

Run full‑funnel campaigns with clear goals, channel plans, and measurable lifts in traffic, conversion, and retention

Partner with Brand & Content on briefs, messaging, and creative that drives performance

Collaborate with the VIP Experience team to enable data‑driven segmentation, upgrade paths, and targeted offers

Build and lead a high‑performing growth team across CRM, paid, and analytics

Experience & Qualifications

8–12+ years in growth, CRM, lifecycle, or performance marketing within high‑growth consumer or marketplace environments

3–5+ years leading high‑performing teams

Proven strategist + builder who can design systems and execute campaigns hands‑on

Strong CRM expertise across segmentation, behavioral triggers, automation, and multi‑channel lifecycle flows

Paid media experience running Meta/TikTok/YouTube with clear CAC and performance responsibility

Deep analytical skills in funnel analysis, cohort insights, attribution, and CAC/LTV modeling; SQL a plus

AI‑literate, using automation and intelligent workflows to accelerate execution

Bonus Points

Experience in live shopping, creator marketplaces, ecommerce, sports, and/or TCG

You are a culture warrior and thrive in expressive environments (streetwear, sports, gaming, media)

You love creators, fans, collectors, and the culture that surrounds them — this isn’t just a job to you

How We Work

Model championship culture: speed, precision, no ego, no drama, high accountability

High ownership: Leaders here solve, not wait

No ego: We review, take feedback, fix mistakes fast

Speed + judgment: You ship constantly

AI‑first: If it can be automated, you automate it

In‑office energy: Culture doesn’t build itself on Zoom

Seniority level Executive

Employment type Full‑time

Job function Marketing and Sales

Compensation Range: $150K – $175K

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