8020rei
About Us
At 8020REI , you’ll shape the future of data and growth in real estate investment. You’ll lead the brand and architect a repeatable, data-driven demand engine—partnering across Sales, Product, and CS to turn insight into measurable pipeline and revenue.
Core Values at 8020REI
Lead with Innovation: We optimize everything, consistently pushing for innovation. If there’s an opportunity to improve, that’s how we roll.
We’ve Got Your Back: We lighten the load, do more with less, and inspire long-term partnerships with an unbeatable “wow” factor.
Our Word is Our Bond: We honor our promises, hold ourselves accountable, and do the right thing even when nobody’s looking.
We Are Limitless: On an individual level, we are intrinsically motivated, take ownership of our performance, and never stop striving for growth.
Bring Your A-Game: We prioritize self-care and putting family first, which ensures we can consistently show up as All-stars for our team and clients.
Role Overview
We’re seeking a results-driven, strategic leader to own the brand and build a repeatable demand engine across content, paid media, lifecycle, and partnerships. You’ll design the strategy, create the operating system (cadences, KPIs, budgets), and lead execution with a player-coach mindset. You’ll collaborate closely with Sales (SDRs sit in Sales; Marketing drives strategy, messaging, and feedback loops), Product, and CS to ensure our story resonates and converts.
What You’ll Own
Brand Strategy
Strategic Experience: Bring proven experience creating brand strategies that win in competitive SaaS markets—differentiated positioning with measurable business impact.
Vision Alignment: Align identity, voice, and creative “taste” with company vision and leadership preferences; raise the bar on landing pages, scripts, ads, and creative angles.
Keep It Current: Audit, refine, and scale the brand system as we grow; ensure consistency across all touchpoints.
Cross-Functional Alignment: Partner with Sales and Product to define/refine ICP , segmentation, GTM, and Fit criteria . Keep messaging anchored in customer reality.
Process Creation & Planning (Data-Driven Systems)
Own the annual/quarterly marketing plan , budget , and KPI tree ; turn strategy into systems (briefs, cadences, QA checklists).
Establish a clear measurement framework (pipeline, CAC, MQL volume/quality, channel ROI) and report itto leadership.
Build, coach, and lead a high-performing marketing team , with the documentation, standards, and rhythms to scale.
Design strategies that improve cost efficiency while hitting monthly/quarterly volume targets.
Marketing Execution
Content Engine: Drive high-impact content— case studies, landing pages, scripts, email campaigns, video ads —with rigorous A/B testing across creative and copy.
Paid Media: Scale and optimize Google & Meta (currently $35k+/mo ) while piloting new channels with ROI discipline.
Nurturing Leads: Collaborate closely with SDRs (in Sales) to lift booking and attendance rates—closed feedback loop on messaging and targeting.
Lifecycle & Outreach: Own lifecycle playbooks (email/SMS) and direct mail/guides to improve activation, upsell, and lead quality.
Partnerships & Affiliates: Manage the partnerships ecosystem end-to-end (tiering, onboarding, enablement) to deliver material, trackable revenue.
✅ Ideal Candidate Profile
We’re looking for a builder who thrives in fast-paced, high-growth SaaS and takes full ownership of outcomes.
Extreme Ownership: You don’t blame the market or the tools—you deliver.
Proven Scaler: You’ve helped take B2B SaaS from ~$5M to ~$20M ARR and know how to unlock the next level.
Player-Coach: You set VP-level strategy and roll up your sleeves to ship.
Data Storyteller: You turn performance data into decisions (SQL/BI a plus) and defend strategy and budget with ROI models .
Partnerships Builder: You’ve built and scaled affiliate/channel programs that convert.
What We Offer
Competitive Base Compensation
Performance Bonus
Flex PTO (up to 26 days/year)
Home Office Upgrade Bonus
Health Bonus
Full-time Remote Work (US-based)
Significant growth and team-building opportunity
Ongoing support & budget for skill development
Join Us and Build the Engine
If you’re a growth-minded marketing leader who wants to own the brand and the demand system end-to-end , we’d love to hear from you. Apply now and help us redefine how real estate investors grow with data.
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