marketing online Job at Functional Sourcing in Chicago

Please refer to Functional Sourcing in your application

Job Description

As an Online Marketing Specialist, you will be responsible for developing and executing effective online marketing strategies to enhance our brand presence and drive traffic to our website. You will work closely with the marketing team to create engaging content, optimize campaigns, and analyze performance metrics.

Key Responsibilities

• Develop and implement online marketing strategies across various digital channels, including social media, email, and search engines.
• Create and manage engaging content for websites, blogs, and social media platforms.
• Conduct market research to identify trends and target audiences.
• Optimize website content for SEO to improve organic search rankings.
• Monitor and analyze campaign performance using analytics tools and provide actionable insights.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.
• Stay updated with the latest industry trends and best practices in online marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in online marketing, preferably in a similar role.
• Strong understanding of digital marketing channels and tools (SEO, PPC, social media, email marketing).
• Excellent written and verbal communication skills.
• Proficiency in analytics tools (Google Analytics, social media insights, etc.).
• Creative thinker with strong problem-solving skills.
• Ability to work independently and as part of a team.