Media Manager
Optomi, in partnership with an enterprise global leader in retail, is looking for an experience Media Manager. The Media Manager is responsible for leading and optimizing omni-channel paid media investments across traditional and digital channels, including OTT, programmatic, display, radio, paid search, and paid social. This role owns media strategy internally while managing external agency partners responsible for buying and activation. The Media Manager serves as a key influencer on corporate marketing and business performance, overseeing multi-million-dollar budgets, driving efficiency, and continuously improving outcomes through data-driven decision making.
This is a hands-on, performance-focused role within a lean, fast-paced marketing team where media is tightly connected to business results. The Media Manager is expected to challenge agency recommendations, negotiate rates, and pivot investment based on performance insights.
Key Responsibilities
Media Strategy & Execution
- Own and lead paid media strategy across OTT, programmatic, display, radio, paid search, and paid social channels.
- Direct the development and execution of integrated omni-channel media plans aligned to customer, business, and marketing objectives.
- Ensure media strategy is defined internally, with close collaboration across marketing, finance, and business stakeholders.
Agency Management
- Manage and oversee media agencies responsible for planning, buying, bidding, and activation.
- Actively challenge agency recommendations, negotiate rates, and ensure accountability for performance and value delivery.
- Provide clear direction and governance rather than simply executing agency-led strategies.
Budget Ownership & Optimization
- Own stewardship of multi-million-dollar omni-channel media budgets.
- Allocate, optimize, and pivot spend based on performance, efficiency, and conversion outcomes.
- Ensure responsible budget management while maximizing ROI and marketing impact.
Performance Analysis & Reporting
- Lead reporting, analysis, and interpretation of channel performance and audience behavior.
- Translate insights into actionable optimizations and future planning recommendations.
- Communicate results clearly to stakeholders and senior leadership.
Test & Learn / Innovation
- Drive a test-and-learn mindset by exploring new and emerging media channels, formats, and opportunities.
- Continuously evaluate industry trends and evolving media capabilities to maintain competitive advantage.
Stakeholder Partnership
- Build and maintain strong relationships with internal stakeholders and business leaders across the enterprise.
- Partner closely with omni-channel strategy leads to support long-term planning and future-state visioning.
- Influence broader marketing and business decisions through strong strategic recommendations.
Required Qualifications
- 3+ years of experience across OTT, programmatic, and traditional media (including radio).
- In-house media experience with demonstrated ownership of media strategy.
- Proven experience managing media agencies (not solely executing agency direction).
- Experience owning and optimizing multi-million-dollar media budgets.
- Strong reporting, performance analysis, and optimization skills.
- Ability to push back on agencies and negotiate rates.
- Strategic thinker with the ability to execute hands-on in a fast-paced environment.
- Proficiency in Excel, Word, and PowerPoint.
- Strong organizational, communication, and prioritization skills.
Preferred Qualifications
- Combination of agency and in-house media experience.
- Experience across paid search, paid social, display, and affiliate marketing.
- Omni-channel agency planning and buying background.
- Previous client-side omni-channel planning experience.
- Experience mentoring, coaching, or supporting junior team members.
- Retail or multi-location advertising experience.
- Strong understanding of marketing, finance, and overall business performance.
- Highly organized with the ability to blend strategic leadership and tactical execution.
- Strong presentation skills with the ability to gain alignment on recommendations.
- Curiosity and enthusiasm for emerging media trends and innovation.