POP MART (09992.HK ), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of 2024, POP MART operates over 500 physical stores and more than 2,300 Robo Shops across 30+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Job Overview
Pop Mart is seeking a Producer to plan, manage, and execute a dynamic mix of retail pop-up activations, experiential brand events, festival partnerships, conventions, and more across the United States. Reporting to the Senior Events Producer, this role will drive Pop Mart’s presence in the cultural and retail landscape, producing bold, immersive experiences that excite our fans, attract new audiences, and build brand love.
The ideal candidate is a highly organized and resourceful producer who can balance creative vision with operational excellence. They thrive in fast-paced environments, excel at multitasking, and bring a strong mix of project management, production expertise, logistical planning, and creative collaboration.
What You Will Achieve:
- Produce and lead event management and production from initial brief through final execution and wrap-up across a range of retail and experiential channels, pop-ups, conventions, exhibitions, activations, festival experiences, and more.
- Oversee multiple event projects simultaneously, managing end-to-end production timelines, RFPs, deliverables, vendor estimates, budgets, contracts, production schedules, workback plans, payments, post-event recaps and reporting to align internal stakeholders and external partners.
- Coordinate cross-functional resources to deliver seamless execution across marketing, brand, creative, retail, merchandising, operations, and PR, as well as external agencies and vendors.
- Build and oversee event budgets, monitor expenditures, identify cost efficiencies, and ensure projects remain within financial parameters.
- Source, brief, and manage vendors, agencies, and fabricators to deliver best-in-class creative and production outcomes.
- Have an understanding of permitting processes, business licenses, CAD and architectural plans, electrical plans, fabrications, and builds.
- Collaborate with internal creative, design, and teams to translate brand narratives into immersive physical experiences.
- Serve as the on-site producer for assigned events and activations, overseeing load-in, event management, logistical partners, guest experience, on-site troubleshooting and more to ensure smooth execution and exceptional brand presentation.
- Collect key performance data and feedback to evaluate success against defined KPIs (attendance, engagement, sales, ROI/ROX - Return on Experience).
- Support post-event recaps with visual documentation, metrics, and actionable recommendations for future improvement.
- Stay informed on cultural trends, fandom communities, and experiential marketing innovations.
What You Will Need:
- Minimum of 5-7 years of experience in event production, live production, brand activations, or experiential marketing within entertainment. Both brand and agency experience are preferred.
- Proven success managing large-scale events simultaneously, with strong ownership of timelines, budgets, and logistics.
- Excellent organizational, communication, and project management skills with meticulous attention to detail.
- Strong cross-functional collaboration skills, with the ability to communicate well across diverse stakeholders.
- Problem-solving mindset with the ability to adapt quickly under pressure and constantly changing environments.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and Google Workspace (Docs, Sheets, Slides).
- Knowledge of project-management tools (e.g., Asana, Trello), and communication platforms such as Slack and Discord is a plus.
- Flexibility to travel and work evenings/weekends as required by demanding event schedules.
- Must be at least 18 years of age and legally authorized to work in the United States.
- This role is in-person at our office in Culver City.
What We Offer：
- Market-competitive packages: we provide 401k, health insurance, PTO leave, paid sick leave, etc.
- Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
- Career development: we work with you to advance your career through short-term assignments, new experiences, etc.
Location: Culver City, CA (On-site)
*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
**As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.