Bass Pro Shops
Performance Marketing Analyst
Join to apply for the
Performance Marketing Analyst
role at
Bass Pro Shops .
Performance Marketing Analytics team is responsible for marketing efficiency; ensuring marketing is hitting overall customer goals, channels are performing to return on ad spend targets, and campaigns are accomplishing business objectives. Leveraging internal databases and third‑party platforms, this team member builds and analyses reports, administers key marketing/CRM tools, delivers insights to cross‑functional teams (print, broadcast media, customer marketing, category marketing), and identifies opportunities to hit targets or improve efficiency. Ideal candidates enjoy cross‑functional collaboration, are self‑starters who can create relevant reports from scratch, act as a “power user” of key martech/CRM platforms, synthesize results across broad sets of data, and proactively recommend data‑driven, technology‑enabled solutions.
Essential Functions
Create ad‑hoc and automated reports leveraging SQL and point‑and‑click environments.
Analyze results and translate findings into deck‑based readouts.
Create data‑based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance.
Design marketing tests across various channels.
Work with business owners to ensure confidence in customer segmentation across platforms and programs (support definition and deployment of audiences).
Partner with channel and campaign owners to propose KPIs for programs not currently tracked.
Serve as a power user and light administrator for key marketing platforms (e.g., CRM, ESP, CDP), including basic configuration, list/segment management and data validation.
Help troubleshoot data and integration issues across marketing platforms and coordinate with internal teams or vendors as needed.
Document repeatable martech/CRM processes and audience strategies to support scale and knowledge sharing.
All other duties as assigned.
Experience / Qualifications
Bachelor’s Degree in Marketing, Research, Statistics or Economics.
Minimum 2 years of analytical experience, CRM or customer analytics experience.
Hands‑on experience in at least one CRM or marketing automation platform (e.g., Salesforce, Dynamics, HubSpot, Adobe/Oracle, ESPs, CDPs), including building audiences or campaign lists.
Knowledge, Skills and Ability
Experience creating reports from a variety of tools (Adobe, Google, Domo, ESPs, CDPs, CRM).
Strong understanding of retail, e‑commerce, customer analytics and media channels and how customer data flows across systems.
Ability to query complex data warehouses and aggregate data for strategic reporting.
Strong communication skills across various levels of stakeholders in the organization.
Proactive in identifying potential data‑based and platform‑based opportunities and escalating those to program owners.
Willingness to ask for feedback and priorities from cross‑functional business partners to ensure relevance in reporting and analysis and martech enhancements.
Ability to balance strategic thinking and disciplined analytical practices with flexibility in a fast‑paced retail environment.
Ability to sort through large amounts of data, validate and improve data sources, and develop a consistent, actionable business narrative while documenting key processes and configuration decisions.
Travel Requirements
Available for occasional travel as needed (research‑based).
Physical Requirements
Regular computer work and sitting.
Occasional walking and standing.
Seldom/never lifts up to 50 lbs.
Independent Judgment
Performs tasks and duties under general supervision, using established procedures and innovation, chooses from limited alternatives to resolve problems. Occasional independent judgement is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.
Full Time Benefits Summary
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!
Enjoy discounts on retail merchandise, our restaurants, world‑class resorts and conservation attractions!
Bass Pro Shops is an equal‑opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations: Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at
hrcompliance@basspro.com .
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Retail
#J-18808-Ljbffr
Performance Marketing Analyst
role at
Bass Pro Shops .
Performance Marketing Analytics team is responsible for marketing efficiency; ensuring marketing is hitting overall customer goals, channels are performing to return on ad spend targets, and campaigns are accomplishing business objectives. Leveraging internal databases and third‑party platforms, this team member builds and analyses reports, administers key marketing/CRM tools, delivers insights to cross‑functional teams (print, broadcast media, customer marketing, category marketing), and identifies opportunities to hit targets or improve efficiency. Ideal candidates enjoy cross‑functional collaboration, are self‑starters who can create relevant reports from scratch, act as a “power user” of key martech/CRM platforms, synthesize results across broad sets of data, and proactively recommend data‑driven, technology‑enabled solutions.
Essential Functions
Create ad‑hoc and automated reports leveraging SQL and point‑and‑click environments.
Analyze results and translate findings into deck‑based readouts.
Create data‑based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance.
Design marketing tests across various channels.
Work with business owners to ensure confidence in customer segmentation across platforms and programs (support definition and deployment of audiences).
Partner with channel and campaign owners to propose KPIs for programs not currently tracked.
Serve as a power user and light administrator for key marketing platforms (e.g., CRM, ESP, CDP), including basic configuration, list/segment management and data validation.
Help troubleshoot data and integration issues across marketing platforms and coordinate with internal teams or vendors as needed.
Document repeatable martech/CRM processes and audience strategies to support scale and knowledge sharing.
All other duties as assigned.
Experience / Qualifications
Bachelor’s Degree in Marketing, Research, Statistics or Economics.
Minimum 2 years of analytical experience, CRM or customer analytics experience.
Hands‑on experience in at least one CRM or marketing automation platform (e.g., Salesforce, Dynamics, HubSpot, Adobe/Oracle, ESPs, CDPs), including building audiences or campaign lists.
Knowledge, Skills and Ability
Experience creating reports from a variety of tools (Adobe, Google, Domo, ESPs, CDPs, CRM).
Strong understanding of retail, e‑commerce, customer analytics and media channels and how customer data flows across systems.
Ability to query complex data warehouses and aggregate data for strategic reporting.
Strong communication skills across various levels of stakeholders in the organization.
Proactive in identifying potential data‑based and platform‑based opportunities and escalating those to program owners.
Willingness to ask for feedback and priorities from cross‑functional business partners to ensure relevance in reporting and analysis and martech enhancements.
Ability to balance strategic thinking and disciplined analytical practices with flexibility in a fast‑paced retail environment.
Ability to sort through large amounts of data, validate and improve data sources, and develop a consistent, actionable business narrative while documenting key processes and configuration decisions.
Travel Requirements
Available for occasional travel as needed (research‑based).
Physical Requirements
Regular computer work and sitting.
Occasional walking and standing.
Seldom/never lifts up to 50 lbs.
Independent Judgment
Performs tasks and duties under general supervision, using established procedures and innovation, chooses from limited alternatives to resolve problems. Occasional independent judgement is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.
Full Time Benefits Summary
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!
Enjoy discounts on retail merchandise, our restaurants, world‑class resorts and conservation attractions!
Bass Pro Shops is an equal‑opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations: Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at
hrcompliance@basspro.com .
Seniority Level Entry level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Retail
#J-18808-Ljbffr