NextEra Energy Resources
Apply for the
Senior SEO Lead
role at
NextEra Energy Resources .
Requisition ID:
92567
At Gexa Energy, a NextEra Energy Resources company, we provide reliable low‑cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you are passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.
Position Specific Description The Senior SEO Lead will develop and scale our organic search strategy to drive measurable growth. Your work will directly impact organic search visibility across traditional and AI‑based search engine platforms. This position will manage external agencies and collaborate with internal teams to develop robust strategies for content, technical SEO, and results reporting.
Key Responsibilities
Own, develop, and manage our internal and external agency organic search strategy and tactics.
Manage, measure, and evaluate organic search agency performance.
Develop strategy to maximize brand and non‑brand visibility, page rank, and conversions with traditional organic search and future AI overview results.
Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties.
Track, measure, and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition.
Identify and drive technical enhancements that improve page rank performance.
Proactively identify and address on‑page organic search opportunities including technical SEO.
Own website maintenance and management.
Qualifications
5+ years specific SEO experience, including technical.
Experience conducting competitive research, technical audits, and content gap analyses.
Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console.
Working knowledge of HTML, CSS, and JavaScript.
Deep experience identifying, managing, and reporting on insights from SEO KPIs.
Must have demonstrated strong written and oral communication skills.
Must have demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce.
Ability to analyze external data sources and internal Google Analytics reporting to drive performance improvement.
Experience working with creative services to produce compelling and results‑driven content.
Strong attention to detail.
Comfortable with ambiguity and a self‑starter who can lead strategy and then roll up sleeves to activate programs.
Experience developing and managing a budget.
Agency experience and agency management experience preferred.
Google Analytics Certification a plus.
Equal Opportunity Statement NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws.
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Senior SEO Lead
role at
NextEra Energy Resources .
Requisition ID:
92567
At Gexa Energy, a NextEra Energy Resources company, we provide reliable low‑cost energy solutions. Focused on customer satisfaction, we offer innovative electricity plans tailored to the diverse needs of Texas homes and businesses. If you are passionate about making a difference in the energy industry and delivering exceptional customer experiences, join our team today.
Position Specific Description The Senior SEO Lead will develop and scale our organic search strategy to drive measurable growth. Your work will directly impact organic search visibility across traditional and AI‑based search engine platforms. This position will manage external agencies and collaborate with internal teams to develop robust strategies for content, technical SEO, and results reporting.
Key Responsibilities
Own, develop, and manage our internal and external agency organic search strategy and tactics.
Manage, measure, and evaluate organic search agency performance.
Develop strategy to maximize brand and non‑brand visibility, page rank, and conversions with traditional organic search and future AI overview results.
Own content strategy, partnering with external agencies to produce engaging, organic search content for digital properties.
Track, measure, and report on the impact of organic search strategies on page ranking, leads, and new customer acquisition.
Identify and drive technical enhancements that improve page rank performance.
Proactively identify and address on‑page organic search opportunities including technical SEO.
Own website maintenance and management.
Qualifications
5+ years specific SEO experience, including technical.
Experience conducting competitive research, technical audits, and content gap analyses.
Deep knowledge of SEO tools like Screaming Frog, SEMRush, Ahrefs, Google Search Console.
Working knowledge of HTML, CSS, and JavaScript.
Deep experience identifying, managing, and reporting on insights from SEO KPIs.
Must have demonstrated strong written and oral communication skills.
Must have demonstrated experience driving organic search leads and sales growth for a recurring service model category and/or eCommerce.
Ability to analyze external data sources and internal Google Analytics reporting to drive performance improvement.
Experience working with creative services to produce compelling and results‑driven content.
Strong attention to detail.
Comfortable with ambiguity and a self‑starter who can lead strategy and then roll up sleeves to activate programs.
Experience developing and managing a budget.
Agency experience and agency management experience preferred.
Google Analytics Certification a plus.
Equal Opportunity Statement NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws.
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