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Rankings.io

Sr Social Media Manager - PIM Media

Rankings.io, Saint Louis, Missouri, United States, 63146

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4 days ago Be among the first 25 applicants

This range is provided by Rankings.io. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $90,000.00/yr - $100,000.00/yr

PIM Media is the creative engine of Rankings.io, home to Personal Injury Mastermind, PIMCON, a growing network of shows, publications, and live events built for elite law firms. Rankings.io is an award-winning, fast-scaling agency and an eight-year Inc. 5000 honoree. We operate a multi-brand media ecosystem built to serve personal injury law-firm owners through education, authority, and connection.

We move quickly, set a high bar, and build teams that thrive on clarity, accountability, and exceptional execution. If you enjoy complexity, operate with urgency, and want to help shape a fast-growing media brand, you'll feel at home here.

We're hiring a Senior Social Media Manager who's ready to own an entire ecosystem, from creative strategy to daily execution. This is a senior role for someone who can connect episodic content, newsletters, events, and product cycles into a cohesive presence. A data-driven creative.

This is a hands-on leadership role for a strategist who can also do the work. You'll concept campaigns, write compelling copy, edit videos, manage ad spend, and report results. All while shaping how the world sees Rankings.io through the PIM Media lens.

If you're the kind of creative who thrives on both making and measuring, building and leading, this role gives you full ownership of a brand that already commands national credibility. This is a position with high growth potential.

Responsibilities

Lead organic and paid strategy across TikTok, Instagram, and LinkedIn. Act as the voice and visual steward of PIM Media across all channels

Build the PIM Media social identity — visually sharp, educational, and unmistakably premium

Manage the full content cycle: concept, script, edit, publish, and analyze

Develop a consistent posting schedule that balances evergreen storytelling with timely moments

Partner with Rankings' branding department to ensure creative cohesion across the company

Work closely with the Media Team to align podcast, newsletter, and event promotion

Create & Execute

Produce scroll-stopping content: short-form explainers, behind-the-scenes clips, and brand storytelling pieces

Repurpose podcast footage with the video editor into social-first formats

Write hooks, captions, and thumbnails designed to convert engagement into listens

Own paid social strategy and budget management

Test, optimize, and scale boosted content with clear ROI expectations

Establish KPIs tied to follower growth, engagement rate, and downstream traffic to podcasts and owned media. Report performance clearly and regularly

Build asset templates and creative systems that keep production fast and flexible

Measure & Evolve

Monitor performance analytics weekly; translate data into creative next steps

Manage paid budgets efficiently and report on ROI across channels

Experiment with new formats and trends, bringing platform insights back to the team

Help establish the KPIs that define success for PIM Media's social growth

What Success Looks Like

PIM Media's strategy is defined and executed at speed

Engagement, reach, and conversion metrics climb steadily within 60 days

Each post feels crafted and in alignment with the wider campaigns

You're leading the department's direction with autonomy and accountability

Clear attribution between social activity and podcast listens, newsletter signups, and brand engagement

You used the word "popcorn" in your cover letter

Requirements

5+ years of B2B professional social media experience, preferably in a professional services, b2b, or storytelling-driven environment

Proven success in growing engaged audiences on social media.

Strong video editing and storytelling skills

Experience running paid social with performance accountability, including Meta Business Suite, LinkedIn, and Reddit ads

Ability to manage paid campaigns and A/B test creatives

Comfort with creative autonomy. Ideating, executing, and evaluating your own work

Curiosity about law, business, and brand storytelling

A background in simplifying complex concepts for business audiences is essential

Mindset & Culture

No passengers. You take full ownership, from idea to analytics

Craft and clarity matter. You chase meaning, not noise

Educator's mindset. You make complex ideas simple, visual, and human

Collaborative energy. You thrive in a team that runs on feedback, precision, and shared wins

Creative discipline. You protect the deadline without sacrificing the standard

Benefits

Starting Salary at $90k

Work remotely from home

Unlimited PTO

Quarterly training stipend for Professional Development

100% Employer-Funded Health Insurance

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing

Industries IT Services and IT Consulting

St Louis, MO $89,000.00-$117,500.00 3 days ago

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