Manager of Paid Creative
Method Recruiting, a 3x Inc. 5000 company, New York, NY, United States
Performance Creative Strategist
We’re looking for a Performance Creative Strategist to help drive growth through high-impact, performance-led creative. This role sits at the intersection of creative, growth marketing, and analytics — owning how creative ideas are developed, tested, optimized, and scaled across acquisition channels.
Responsibilities
Own Performance Creative Across Channels
Lead creative strategy and execution for key products and initiatives across acquisition channels, with a primary focus on paid social.
Support expansion into additional channels such as video, YouTube, podcasts, and emerging formats as the business scales.
Own the full creative lifecycle — from ideation and messaging to asset development, launch, testing, and optimization.
Drive Creative Development & Testing
Brainstorm, concept, and write performance-driven creative (hooks, scripts, copy, and angles).
Partner closely with designers, video editors, and production to build a steady pipeline of high-performing creative assets.
Develop creative testing frameworks to validate new ideas quickly and efficiently.
Use Data To Scale What Works
Analyze creative and campaign performance to identify trends, winning patterns, and areas for improvement.
Track and report on key performance metrics, translating results into clear insights and next steps.
Continuously refine creative strategies based on learnings from testing and experimentation.
Collaborate Cross-Functionally
Work closely with growth marketing, analytics, and product teams to align creative with broader performance goals.
Partner with data and technology teams to support conversion rate optimization and funnel performance.
Share insights with stakeholders and leadership to inform creative and growth decisions.
Qualifications
2–4 years of experience in a fast‑paced, performance‑oriented role (growth marketing, performance creative, consulting, analytics, or similar).
Experience working in high‑growth, startup, or DTC environments preferred.
Exposure to paid social, performance marketing, and creative testing frameworks is a strong plus.
Skill Set & Mindset
A strong blend of creative intuition and analytical thinking.
Comfortable working with performance data and using it to inform creative decisions.
Highly organized with the ability to manage multiple projects and priorities.
Clear, confident communicator who can articulate ideas and insights to cross‑functional partners.
Curious, experimental, and motivated by continuous improvement.
Why This Role Matters Creative is one of the biggest growth levers for this organization. In this role, you’ll help define how performance creative is built, tested, and scaled — influencing not just what gets made, but how creative drives measurable results across the business.
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Responsibilities
Own Performance Creative Across Channels
Lead creative strategy and execution for key products and initiatives across acquisition channels, with a primary focus on paid social.
Support expansion into additional channels such as video, YouTube, podcasts, and emerging formats as the business scales.
Own the full creative lifecycle — from ideation and messaging to asset development, launch, testing, and optimization.
Drive Creative Development & Testing
Brainstorm, concept, and write performance-driven creative (hooks, scripts, copy, and angles).
Partner closely with designers, video editors, and production to build a steady pipeline of high-performing creative assets.
Develop creative testing frameworks to validate new ideas quickly and efficiently.
Use Data To Scale What Works
Analyze creative and campaign performance to identify trends, winning patterns, and areas for improvement.
Track and report on key performance metrics, translating results into clear insights and next steps.
Continuously refine creative strategies based on learnings from testing and experimentation.
Collaborate Cross-Functionally
Work closely with growth marketing, analytics, and product teams to align creative with broader performance goals.
Partner with data and technology teams to support conversion rate optimization and funnel performance.
Share insights with stakeholders and leadership to inform creative and growth decisions.
Qualifications
2–4 years of experience in a fast‑paced, performance‑oriented role (growth marketing, performance creative, consulting, analytics, or similar).
Experience working in high‑growth, startup, or DTC environments preferred.
Exposure to paid social, performance marketing, and creative testing frameworks is a strong plus.
Skill Set & Mindset
A strong blend of creative intuition and analytical thinking.
Comfortable working with performance data and using it to inform creative decisions.
Highly organized with the ability to manage multiple projects and priorities.
Clear, confident communicator who can articulate ideas and insights to cross‑functional partners.
Curious, experimental, and motivated by continuous improvement.
Why This Role Matters Creative is one of the biggest growth levers for this organization. In this role, you’ll help define how performance creative is built, tested, and scaled — influencing not just what gets made, but how creative drives measurable results across the business.
#J-18808-Ljbffr