IBM
Senior Marketing Data Analyst - HashiCorp
Introduction
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry‑leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI‑powered, cloud‑native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi‑cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.
Your Role And Responsibilities HashiCorp (an IBM company) is looking for a data‑centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and a concrete understanding of the marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.
Responsibilities
General support for various marketing domains
Pulling existing reporting
Making adjustments to meet changing business needs
Support Demand Gen with ad‑hoc campaign cleanup/backfill requests (e.g., backfills on ‘Acquisition Program’ for all Leads or campaign attribution details).
Utilize SQL to make changes to our Snowflake data tables and views.
Use existing tables/views with additional requirements to add new fields using SQL logic.
Compile analytics for external reporting into visually appealing slides, dashboards, or PDFs (to Sales/other groups within HashiCorp).
Complete QA for our Tableau instance, dashboards, reporting and more.
Support stakeholders with attribution reporting to inform ROI recommendations.
Help drive the operations behind our pipeline attribution project, including:
Campaign/membership backfills
Lead source attribution reporting
Campaign data synthesis
Preferred Education Master's Degree
Required Technical And Professional Expertise
BI Tool knowledge – Tableau (creating dashboards, QA existing instance for optimization)
Snowflake – basic understanding and comfort writing queries that can be replicated in BI tools
SQL – basic queries and strong working knowledge of view development to support Tableau builds
Salesforce – general knowledge and understanding of back‑end objects to support system cleanup/backfill
Marketo – understanding of how Marketo & Salesforce align; Marketo reporting
Pipeline attribution knowledge
Process and detail oriented
Analytical / systems thinking
Problem solving / strategic thinking
Preferred Technical And Professional Experience
Familiarity with HashiCorp & IBM products and services
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Information Technology
Industries IT Services and IT Consulting
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Your Role And Responsibilities HashiCorp (an IBM company) is looking for a data‑centric Sr. Marketing Data Analyst to join the Marketing Ops and Intelligence team. This opportunity is ideal for someone with a strong attention to detail, general analytics background, and a concrete understanding of the marketing function of a SaaS company including Salesforce, Marketo, SQL, and Tableau experience.
Responsibilities
General support for various marketing domains
Pulling existing reporting
Making adjustments to meet changing business needs
Support Demand Gen with ad‑hoc campaign cleanup/backfill requests (e.g., backfills on ‘Acquisition Program’ for all Leads or campaign attribution details).
Utilize SQL to make changes to our Snowflake data tables and views.
Use existing tables/views with additional requirements to add new fields using SQL logic.
Compile analytics for external reporting into visually appealing slides, dashboards, or PDFs (to Sales/other groups within HashiCorp).
Complete QA for our Tableau instance, dashboards, reporting and more.
Support stakeholders with attribution reporting to inform ROI recommendations.
Help drive the operations behind our pipeline attribution project, including:
Campaign/membership backfills
Lead source attribution reporting
Campaign data synthesis
Preferred Education Master's Degree
Required Technical And Professional Expertise
BI Tool knowledge – Tableau (creating dashboards, QA existing instance for optimization)
Snowflake – basic understanding and comfort writing queries that can be replicated in BI tools
SQL – basic queries and strong working knowledge of view development to support Tableau builds
Salesforce – general knowledge and understanding of back‑end objects to support system cleanup/backfill
Marketo – understanding of how Marketo & Salesforce align; Marketo reporting
Pipeline attribution knowledge
Process and detail oriented
Analytical / systems thinking
Problem solving / strategic thinking
Preferred Technical And Professional Experience
Familiarity with HashiCorp & IBM products and services
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Information Technology
Industries IT Services and IT Consulting
#J-18808-Ljbffr